Why do some messages resonate (per Nancy Duarte) and some messages fall flat? This is what I wondered as I watched a recent movement on Facebook go viral. The concept was simple, you changed your profile picture to a cartoon from your childhood and then copied and pasted a statement in your status requesting all your friends do the same. The statement said this movement was to raise awareness of child abuse. And the response was phenomenal.
After two months of research on the psychology of motivation and persuasion I have the answer to my questions.
i wanted to share what I’ve learned with you so I’ve taken this research, selected the theories that I felt were most useful to presenters and made a fully interactive tutorial. Through this tutorial you’ll learn what moves us and how to make your message more persuasive.