1847: the Sprunglis built a factory to make the chocolate <br />1859: opened a larger, second store<br />1880: by this time the company employed at least 80 people and shipped chocolates to most European countries and as far away as India<br />Quick Expansion<br />
In 1892 the company was split between Rudlof’s sons: David got the store and Johann got the chocolate factory<br />Johann took several risks and focused on expanding the company. He built a new and larger factory near Lake Zurich <br />Went public limited in 1899 as ChocolatSprungli AG and purchased the Bern chocolate company owned by RudolpheLindt<br />Going Public<br />
Lindt brought the secret of making “choclat fondant” to the company<br />This new chocolate had better aroma and melting qualities and became the “Swiss standard”<br />In 1905 Rudolphe and his relatives split from the company and some formed a competitive firm in Berne called “A. & W. Lindt” against the agreement from 1899<br />Sprungli took a risk and sued the new Lindt’s for the right to the name and for the use of the method of chocolate making. After 23 years and a lot of effort and money, Sprungli won.<br />Trade Secrets and Branding<br />
As the popularity of Swiss chocolates rose in the early 1900’s so did sales. By 1915, 75% of the company’s production was exported<br />From 1920-1945 the market for chocolates suffered dramatically<br />Sales did not increase from 1919 until 1947 but the company survived through consistent adherence to the principle of quality <br />The Value of Fame<br />
After the end of WW2 sales of chocolate began to soar <br />The company’s goal was still to be the leading producer of quality chocolates<br />With an increase in demand Lindt & Sprungli began to purchase several other companies in Italy, France, Germany and Austria <br />As it expanded Lindt & Sprungli set up a system of global distribution that allowed it to be one of the premiere companies worldwide <br />“In 1994 the transformation of the formerly successful Swiss company into an international successful organization with its headquarters in Switzerland and a modern corporate structure, was completed.” Global sales were nearly 900 million CHF<br />Global Expansion<br />
The Sprungli group has:<br />Production companies in Switzerland, Germany, France, Italy, USA and Austria<br />Distribution and sales companies in England, Hong Kong, Spain, Poland, Canada, Australia, Sweden, Mexico and the Czech Republic and sales offices in Dubai and Ireland<br />Today<br />
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