Lindt history2

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  • 1. Lindt & Sprungli AG
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  • 2. Humble Beginnings
    Began in Zurich in 1845 by David Sprungli and his son Rudolf
    Began selling chocolate bars from their bakery
  • 3.
  • 4. 1847: the Sprunglis built a factory to make the chocolate
    1859: opened a larger, second store
    1880: by this time the company employed at least 80 people and shipped chocolates to most European countries and as far away as India
    Quick Expansion
  • 5. In 1892 the company was split between Rudlof’s sons: David got the store and Johann got the chocolate factory
    Johann took several risks and focused on expanding the company. He built a new and larger factory near Lake Zurich
    Went public limited in 1899 as ChocolatSprungli AG and purchased the Bern chocolate company owned by RudolpheLindt
    Going Public
  • 6. Lindt brought the secret of making “choclat fondant” to the company
    This new chocolate had better aroma and melting qualities and became the “Swiss standard”
    In 1905 Rudolphe and his relatives split from the company and some formed a competitive firm in Berne called “A. & W. Lindt” against the agreement from 1899
    Sprungli took a risk and sued the new Lindt’s for the right to the name and for the use of the method of chocolate making. After 23 years and a lot of effort and money, Sprungli won.
    Trade Secrets and Branding
  • 7. Products
  • 8. As the popularity of Swiss chocolates rose in the early 1900’s so did sales. By 1915, 75% of the company’s production was exported
    From 1920-1945 the market for chocolates suffered dramatically
    Sales did not increase from 1919 until 1947 but the company survived through consistent adherence to the principle of quality
    The Value of Fame
  • 9. After the end of WW2 sales of chocolate began to soar
    The company’s goal was still to be the leading producer of quality chocolates
    With an increase in demand Lindt & Sprungli began to purchase several other companies in Italy, France, Germany and Austria
    As it expanded Lindt & Sprungli set up a system of global distribution that allowed it to be one of the premiere companies worldwide
    “In 1994 the transformation of the formerly successful Swiss company into an international successful organization with its headquarters in Switzerland and a modern corporate structure, was completed.” Global sales were nearly 900 million CHF
    Global Expansion
  • 10. The Sprungli group has:
    Production companies in Switzerland, Germany, France, Italy, USA and Austria
    Distribution and sales companies in England, Hong Kong, Spain, Poland, Canada, Australia, Sweden, Mexico and the Czech Republic and sales offices in Dubai and Ireland