6 Things Your Digital Agency
Won’t Tell You
Our musing …
Stop wasting time counting facebook likes
or twitter followers, social mentions, page views, link count.
Things Your Digit...
Things Your Digital Agency Won’t Tell You
"Likes" can indicate a real
engagement with your brand or
just momentary amuseme...
Things Your Digital Agency Won’t Tell You
Focus on metrics that drives
engagement to your business
Things Your Digital Agency Won’t Tell You
Agencies don’t know how to use (Google) Analytics
Ok, maybe they do but most age...
Build custom
reports that
are meaningful
Things Your Digital Agency Won’t Tell You
Some quick tips
Don’t let
important data
slip away
Things Your Digital Agency Won’t Tell You
Some quick tips
Setup Goals
Things Your Digital Agency Won’t Tell You
Some quick tips
Why they employ what technology
Most of the time it’s because their current staff knows how to use them, not because its b...
Once you start scaling, you realized that your foundation isn’t exactly coping
Things Your Digital Agency Won’t Tell You
Technical Strength
Authoring Experience
0
1
2
3
4
5
6
7
8
Sitecore
CQ5
Plone
Squ...
Mobile Apps are a waste of time (and money)
Unless you got a captive audience or a much needed function
Things Your Digita...
*Source: Dries Buytaert, Drupal Founder, June 28th 2012
Don’t get us wrong, mobile is explosive
For some businesses, traffic on
mobile devices is already more
than 50%
Think realistically about
how your users will interact
with your business on
mobile devices
Web apps might be a better approach and will
likely be cheaper
Ongoing Maintenance will cost
Don’t let poor budgeting ruin your business, recognized that development is never perfect an...
Set aside a realist budget and split it
Take 50% and tell your agency that’s your budget.
But be prepared to spend more. E...
Our experience: big ocean, shallow waters
Things Your Digital Agency Won’t Tell You
Take time to explain your
business. Slowly.
Things Your Digital Agency Won’t Tell You
About Maxias
About Maxias
Maxias is a leading independent digital agency developing
web solutions for over 10 years.
With core strength...
TheCompanyWeKeep
Serangoon Gardens
Country Club
National Service Resort & Country
Club
Football Association of Singapore B...
The Children’s House
Pat’s School House
Knowledge Universe Asian International College
Brighton MontessoriCanadian Interna...
Visual Merchandising Asia
Galanga Living
Sonic Gear Power Logic
HarryQMagnificat Gallery
TheCompanyWeKeep
Singapore QP
ACEIA
Business China CFO Connect
Heath Promotion Board
Only Human
Capialand Rihan Heights
TheCompanyWeKeep
All our solutions are based on Drupal 7
Thank You!
glenn lim
managing director
e. glenn.lim@maxias.net
m. +65 9229 1166
Singapore Office
16 Mohammed Sultan road
#...
Copyright
Ideas presented in this proposal are proprietary to the
project team who put it together
Please do not adapt in ...
6 Things Your Digital Agency Won't Tell You
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  • Facebook "likes" are everywhere. "Likes" can indicate a real engagement with your brand or just momentary amusement. There have been plenty of attempts to calculate the value of a "like." Estimates by companies that sell social media marketing range from $3.60 to more than $100.Estimates by independent web analysts tend to put the value at zero. As Forrester Research's Augie Ray put it, "The answer is zero -- unless and until the brand does something to create value” The vast majority of every website's traffic is transient.
  • Total numbers, for many web metrics, aggregate so many different segments that they become meaningless. Such numbers cannot serve as a platform for planning action. If you're not going to use these numbers to do something, why bother to give them any time in the first place? Remember: You don't need all of the data all of the time; you just need the stuff you can use now.Some metrics:Take a tour, contact us, sign-up for newsletters, join as a member, buy, referrals.
  • Bear in mind what’s important.
  • The reality is most users download apps for fun, they don’t use most of them and it becomes digital clutter on their smart phones. Worse most users turn off notifications and alerts, the primary reason why business want to build apps in the first place.
  • 6 Things Your Digital Agency Won't Tell You

    1. 1. 6 Things Your Digital Agency Won’t Tell You Our musing …
    2. 2. Stop wasting time counting facebook likes or twitter followers, social mentions, page views, link count. Things Your Digital Agency Won’t Tell You
    3. 3. Things Your Digital Agency Won’t Tell You "Likes" can indicate a real engagement with your brand or just momentary amusement.
    4. 4. Things Your Digital Agency Won’t Tell You Focus on metrics that drives engagement to your business
    5. 5. Things Your Digital Agency Won’t Tell You Agencies don’t know how to use (Google) Analytics Ok, maybe they do but most agencies just scrap the surface.
    6. 6. Build custom reports that are meaningful Things Your Digital Agency Won’t Tell You Some quick tips
    7. 7. Don’t let important data slip away Things Your Digital Agency Won’t Tell You Some quick tips
    8. 8. Setup Goals Things Your Digital Agency Won’t Tell You Some quick tips
    9. 9. Why they employ what technology Most of the time it’s because their current staff knows how to use them, not because its best for you Things Your Digital Agency Won’t Tell You
    10. 10. Once you start scaling, you realized that your foundation isn’t exactly coping
    11. 11. Things Your Digital Agency Won’t Tell You Technical Strength Authoring Experience 0 1 2 3 4 5 6 7 8 Sitecore CQ5 Plone Squiz Wordpress Joomla Drupal OpenText Spend time learning about what technology to employ, your long term digital success depends on it *Source: Dries Buytaert, Drupal Founder, June 28th 2012
    12. 12. Mobile Apps are a waste of time (and money) Unless you got a captive audience or a much needed function Things Your Digital Agency Won’t Tell You
    13. 13. *Source: Dries Buytaert, Drupal Founder, June 28th 2012 Don’t get us wrong, mobile is explosive
    14. 14. For some businesses, traffic on mobile devices is already more than 50%
    15. 15. Think realistically about how your users will interact with your business on mobile devices
    16. 16. Web apps might be a better approach and will likely be cheaper
    17. 17. Ongoing Maintenance will cost Don’t let poor budgeting ruin your business, recognized that development is never perfect and needs iteration (and money)
    18. 18. Set aside a realist budget and split it Take 50% and tell your agency that’s your budget. But be prepared to spend more. Everyone comes out happy
    19. 19. Our experience: big ocean, shallow waters Things Your Digital Agency Won’t Tell You
    20. 20. Take time to explain your business. Slowly. Things Your Digital Agency Won’t Tell You
    21. 21. About Maxias
    22. 22. About Maxias Maxias is a leading independent digital agency developing web solutions for over 10 years. With core strengths in usability, design and development, Maxias presents clients with the ability to develop a successful interactive web solution from the ground up. Our Brand Promise Beautiful Websites, Great Technology
    23. 23. TheCompanyWeKeep Serangoon Gardens Country Club National Service Resort & Country Club Football Association of Singapore British Club YMCA International HouseBatam View Beach Resort
    24. 24. The Children’s House Pat’s School House Knowledge Universe Asian International College Brighton MontessoriCanadian International School TheCompanyWeKeep
    25. 25. Visual Merchandising Asia Galanga Living Sonic Gear Power Logic HarryQMagnificat Gallery TheCompanyWeKeep
    26. 26. Singapore QP ACEIA Business China CFO Connect Heath Promotion Board Only Human Capialand Rihan Heights TheCompanyWeKeep
    27. 27. All our solutions are based on Drupal 7
    28. 28. Thank You! glenn lim managing director e. glenn.lim@maxias.net m. +65 9229 1166 Singapore Office 16 Mohammed Sultan road #03-02 Singapore 238965 t. +65 6221 6266 f. +65 6221 6267 www.maxias.net johnny koh account director e. johnny.koh@maxias.net m. +65 9179 7670 farik osman art director e. farik.osman@maxias.net m. +65630 5210
    29. 29. Copyright Ideas presented in this proposal are proprietary to the project team who put it together Please do not adapt in full or portions for use without the written approval of the team

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