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6 Things Your Digital Agency Won't Tell You
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  • Facebook "likes" are everywhere. "Likes" can indicate a real engagement with your brand or just momentary amusement. There have been plenty of attempts to calculate the value of a "like." Estimates by companies that sell social media marketing range from $3.60 to more than $100.Estimates by independent web analysts tend to put the value at zero. As Forrester Research's Augie Ray put it, "The answer is zero -- unless and until the brand does something to create value” The vast majority of every website's traffic is transient.
  • Total numbers, for many web metrics, aggregate so many different segments that they become meaningless. Such numbers cannot serve as a platform for planning action. If you're not going to use these numbers to do something, why bother to give them any time in the first place? Remember: You don't need all of the data all of the time; you just need the stuff you can use now.Some metrics:Take a tour, contact us, sign-up for newsletters, join as a member, buy, referrals.
  • Bear in mind what’s important.
  • The reality is most users download apps for fun, they don’t use most of them and it becomes digital clutter on their smart phones. Worse most users turn off notifications and alerts, the primary reason why business want to build apps in the first place.

6 Things Your Digital Agency Won't Tell You Presentation Transcript

  • 1. 6 Things Your Digital Agency Won’t Tell You Our musing …
  • 2. Stop wasting time counting facebook likes or twitter followers, social mentions, page views, link count. Things Your Digital Agency Won’t Tell You
  • 3. Things Your Digital Agency Won’t Tell You "Likes" can indicate a real engagement with your brand or just momentary amusement.
  • 4. Things Your Digital Agency Won’t Tell You Focus on metrics that drives engagement to your business
  • 5. Things Your Digital Agency Won’t Tell You Agencies don’t know how to use (Google) Analytics Ok, maybe they do but most agencies just scrap the surface.
  • 6. Build custom reports that are meaningful Things Your Digital Agency Won’t Tell You Some quick tips
  • 7. Don’t let important data slip away Things Your Digital Agency Won’t Tell You Some quick tips
  • 8. Setup Goals Things Your Digital Agency Won’t Tell You Some quick tips
  • 9. Why they employ what technology Most of the time it’s because their current staff knows how to use them, not because its best for you Things Your Digital Agency Won’t Tell You
  • 10. Once you start scaling, you realized that your foundation isn’t exactly coping
  • 11. Things Your Digital Agency Won’t Tell You Technical Strength Authoring Experience 0 1 2 3 4 5 6 7 8 Sitecore CQ5 Plone Squiz Wordpress Joomla Drupal OpenText Spend time learning about what technology to employ, your long term digital success depends on it *Source: Dries Buytaert, Drupal Founder, June 28th 2012
  • 12. Mobile Apps are a waste of time (and money) Unless you got a captive audience or a much needed function Things Your Digital Agency Won’t Tell You
  • 13. *Source: Dries Buytaert, Drupal Founder, June 28th 2012 Don’t get us wrong, mobile is explosive
  • 14. For some businesses, traffic on mobile devices is already more than 50%
  • 15. Think realistically about how your users will interact with your business on mobile devices
  • 16. Web apps might be a better approach and will likely be cheaper
  • 17. Ongoing Maintenance will cost Don’t let poor budgeting ruin your business, recognized that development is never perfect and needs iteration (and money)
  • 18. Set aside a realist budget and split it Take 50% and tell your agency that’s your budget. But be prepared to spend more. Everyone comes out happy
  • 19. Our experience: big ocean, shallow waters Things Your Digital Agency Won’t Tell You
  • 20. Take time to explain your business. Slowly. Things Your Digital Agency Won’t Tell You
  • 21. About Maxias
  • 22. About Maxias Maxias is a leading independent digital agency developing web solutions for over 10 years. With core strengths in usability, design and development, Maxias presents clients with the ability to develop a successful interactive web solution from the ground up. Our Brand Promise Beautiful Websites, Great Technology
  • 23. TheCompanyWeKeep Serangoon Gardens Country Club National Service Resort & Country Club Football Association of Singapore British Club YMCA International HouseBatam View Beach Resort
  • 24. The Children’s House Pat’s School House Knowledge Universe Asian International College Brighton MontessoriCanadian International School TheCompanyWeKeep
  • 25. Visual Merchandising Asia Galanga Living Sonic Gear Power Logic HarryQMagnificat Gallery TheCompanyWeKeep
  • 26. Singapore QP ACEIA Business China CFO Connect Heath Promotion Board Only Human Capialand Rihan Heights TheCompanyWeKeep
  • 27. All our solutions are based on Drupal 7
  • 28. Thank You! glenn lim managing director e. glenn.lim@maxias.net m. +65 9229 1166 Singapore Office 16 Mohammed Sultan road #03-02 Singapore 238965 t. +65 6221 6266 f. +65 6221 6267 www.maxias.net johnny koh account director e. johnny.koh@maxias.net m. +65 9179 7670 farik osman art director e. farik.osman@maxias.net m. +65630 5210
  • 29. Copyright Ideas presented in this proposal are proprietary to the project team who put it together Please do not adapt in full or portions for use without the written approval of the team