iSnap Social Marketing Presentation

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Learn how to build your brand's social reach, consumer engagement and email database using the leading social photo station in the industry.

Learn how to build your brand's social reach, consumer engagement and email database using the leading social photo station in the industry.

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  • Thirty years ago, traditional broadcast media was dominant. Companies could spend lots of money on creative campaigns to influence consumers with repetitive messaging.
  • Then came digital technologies, which allowed advertisers to target small groups with repetitive messages and hone in the effectiveness of their broadcast marketing campaigns.
  • Then, the media world took a drastic shift. Social media has emerged, empowering consumers to publish and consume information with wide audiences. In today ’ s media landscape the paradigm is consumers marketing to consumers on a brands behalf, sometimes called “ brand advocacy ” or “ word of mouth at scale. ”
  • This begs the question for today ’ s marketer: How to leverage social media to generate results? The answer to the question is simple, but the implementation is a real challenge that marketers are grappling with.
  • Social media marketing is so important today because consumers spend more time on social networks than on any other online activity. http://www.emarketer.com/PressRelease.aspx?R=1008732
  • Social media marketing drives results. Social media is about word of mouth, and word of mouth influences a huge amount of purchasing behavior online.
  • So how do tap into those great word of mouth recommendations? How do you get your customers to talk about your brand to THEIR friends?
  • We help a wide array of customers that please their users or consumers. Anywhere consumers are having fun, shareable experiences.
  • We help brands be at the opportune place at the opportune time to engage their customers; right when a customer is having a great brand experience. The iSnap social photo station is an internet connected camera that shares photos in real time on social networks. Photo sharing is the most popular use of social media and the best way for brands to generate buzz online.
  • This begs the question for today ’ s marketer: How to leverage social media to generate results? The answer to the question is simple, but the implementation is a real challenge that marketers are grappling with.
  • Here ’ s how it works: A customer approaches the photo station and will see a live preview of herself on the screen, giving an “ I ’ m on TV effect ” . She starts by pressing the “ Take a Picture ” button.
  • The photo station will count down from 5 and snap a picture!
  • The customer can preview her picture and then press a logo to select which social network she ’ d like to share on.
  • She will enter her username and password to log into her personal account, in this example Facebook.
  • If this is the first time the customer has used an iSnap photo station, she will be asked to grant permission for the photo station to post to the social network on her behalf. Once a user has granted permission once they will not see this screen again.
  • She can add a short message or tag friends in the photo to further extend engagement. This screen also provides options for the customer to opt-in to become a social media follower or join other marketing programs. The customer clicks “ Share Now ” and the photo is sent.
  • In arrives in near real time on the customers personal social network feed, available to all of her friends. The picture is a keepsake with graphics and “ social proof ” that they couldn ’ t get from a mobile phone or point and shoot camera. While you have just delivered a great experience for your customer, there is great added value you get as a social media marketer.
  • You can embed a link, hashtag, fun message, or other text that gets shared along with the picture. It ’ s a great way to drive customers through your doors. Julia just let her friends know how amazing your brand is and also gave them an exclusive offer. In this case Julia just let her 768 friends on Facebook know that they can get a discount on a Jamba Juice drink.
  • The heart and soul of social media marketing is a metric called “ engagement ” . Engagement is a measure of how many people are liking, commenting, and re-sharing stories and measures how far your brand and offers have spread. iSnap photos see some of the highest levels of engagement of any Facebook application.
  • Finally, Julia became a fan of Jamba Juice on Facebook when she opted-in on the photo station. With this long term permission marketing relationship, Jamba Juice can continue to build a deeper relationship with Julia; fostering both brand advocacy and brand loyalty.
  • When users click on iSnap photos from your venue, they are directed to your iSnap brand page. The answer to the question is simple, but the implementation is a real challenge that marketers are grappling with.
  • Here, consumers can view theirs and their friends’ photos, a trackable ad, and your custom branding The answer to the question is simple, but the implementation is a real challenge that marketers are grappling with.
  • Here, consumers can view theirs and their friends’ photos, a trackable ad, and your custom branding The answer to the question is simple, but the implementation is a real challenge that marketers are grappling with.
  • It starts with our marketing toolset. iSnap offers you an array of marketing tools and reports to maximize the ROI of your photo station network. These modules can be activated or deactivated at will on a month to month basis to ensure iSnap can always be fit to your ever-changing social media marketing goals.
  • Next is a set of network management tools. These tools ensure your network is reliable and always up to date with the latest changes in social media. With iSnap network management tools you can focus on the job of communication with your customers, not bothering with IT infrastructure.
  • Finally, the iSnap cloud provides the real time connection between your photo stations and the social networks. The iSnap Social Cloud ensures that your photo stations remain compatible with the current social networks and that as new social networks emerge, your photo station will not become antiquated.
  • iSnap has an impressive roster of clients that please their customers every day. iSnap clients are marketers who are taking social into interesting new places, markets, and applications.
  • For example, MGM Resorts has deployed a permanent network of dozens of iSnap photo stations to their casino and hotel properties in Las Vegas and Reno. MGM Resorts operates multiple devices in each property, driving tens of thousands of photos every month with offers shared with tens of millions of friends on social networks and helping to drive more hotel room bookings every month.
  • CBS Radio has iSnap photo stations in their major media markets, providing a great social experience for their audience and an extra level of value to their sponsors and advertisers.
  • Live Nation uses iSnap photo stations to give venue sponsors like Dunkin Donuts more value for their sponsorship dollar and providing a fun, free amenity to make the concert-going experience even more social. Dunkin even involves artists and entertainment talent to draw more use of the photo station.
  • The Discovery Science Center in Los Angeles uses iSnap to engage guests and promote repeat ticket sales. iSnap is easily customizable to fit the museum’s roster of rotating, temporarily installed exhibits.
  • The iSnap Social Photo station itself is built to reflect your brand branded. Both the photo overlay and the external signage are easily changeable. The photo overlay is a simple transparent png that you can change at will. The pedestal contains a plexiglass window that allows you to easily change poster graphics for changing campaigns and events.
  • You don ’ t need to be an IT expert to setup an iSnap photo station. Simply plug it into a wall outlet and either a wired or wireless Internet connection, you can even use a cellular hotspot device from your favorite carrier. Once plugged in the photo station will automatically start and walk you through a simple setup wizard.

Transcript

  • 1. PRESENCE- BASED MARKETI NG a social photo station and accompanying suite of social media marketing tools
  • 2. traditional media
  • 3. traditional media digital media
  • 4. traditional media digital media social media
  • 5. why?
  • 6. Research by eMarketer CONSUMER INTERNET USAGE
  • 7. •67% of decisions are influenced by word of mouth •Online posts can boost conversion by over 20% •Fans are 28% more likely to be repeat customers •Facebook fans spend more than non-fans SOCIAL MEDIA WORKS
  • 8. GET YOUR CUSTOMERS TO MARKET FOR YOU “Having an awesome time at Blue Cue!” “See you guys there!” “A friend sent you a photo from Dos Equis” “Looks fun! Meet you there in 20” “Sent from Blue Cue”
  • 9. Great experiences…
  • 10. …entice consumers to share
  • 11. Taking and sharing photos with iSnap
  • 12. USER EXPERIENCE
  • 13. USER EXPERIENCE
  • 14. USER EXPERIENCE
  • 15. USER EXPERIENCE
  • 16. USER EXPERIENCE
  • 17. USER EXPERIENCE
  • 18. EXAMPLE FACEBOOK SHARE
  • 19. EXAMPLE FACEBOOK SHARE Julia is at American Idol “Having a great time”
  • 20. EXAMPLE FACEBOOK SHARE
  • 21. Julia likes American Idol EXAMPLE FACEBOOK SHARE
  • 22. YOUR ISNAP BRAND PAGE
  • 23. YOUR ISNAP BRAND PAGE
  • 24. How?
  • 25. SOFTWARE SOLUTIONS •Packages designed to suit your particular business needs
  • 26. SOFTWARE SOLUTIONS •View number of photos, opt-ins, ad clicks and impressions from your personal iSnap dashboard
  • 27. SOFTWARE SOLUTIONS •View photos and posts •Monitor and review all public content
  • 28. SOFTWARE SOLUTIONS •Advanced demographics analysis also available •All data easily exportable with certain SaaS packages
  • 29. SaaS Products
  • 30. software updates system monitoring remote support NETWORK MAINTENANCE
  • 31. more...more... SOCIAL NETWORK CONNECTIONS
  • 32. THEATRE media entertainment hospitality automotive consumer food/beverage OUR CUSTOMERS
  • 33. EASY BRANDING PHOTO OVERLAY branded, transparent png PLEXIGLASS WINDOW easy to change paper posters
  • 34. EASY BRANDING
  • 35. power internet SIMPLE SETUP
  • 36. gl enn@i snap. com 916- 333- 6028 ext . 112 i snap. com/ cor por at e Ask me how we can hel p you bui l d your br and’ s soci al r each, engagement and emai l dat abase.