COSSETTE MEDIA MOBILE MARKETING ROYAL LEPAGE ATLANTIC
GLEN MORE – COSSETTE MEDIA  INTERACTIVE MEDIA STRATEGIST
WHY IS MOBILE IMPORTANT?
WHY MOBILE? <ul><li>Perpetually connected, constant companion </li></ul><ul><li>Ubiquitous uptake regardless of culture </...
WHY IS MOBILE  IMPORTANT  NOW ?  There are now more mobile devices than televisions and computers combined
MOBILE PENETRATION
SMARTPHONE PENETRATION Source: Cisco Systems, Feb 2010
USERS BY DEMO
USERS BY DEMO WTF?
ACTIVITIES BY DEMO Source: Pew Foundation Mobile Report 2008!
SOCIAL DRIVES MOBILE 11/9/09 Facebook announced that 1/4 of their monthly worldwide visits or 65 million visits, are via m...
BIG SPENDERS Source: comScore, Google commissioned study, October 2009 Total Internet Spending in the Last 6 Months
SHOPPING
SHOPPING
MOBILE TECHNOLOGY
MARKET SHARE Source:  http://www.netmarketshare.com  June 23 rd , 2010
CANADIAN MOBILE MARKETING
TYPES OF MOBILE MARKETING
SMS Of the 270 million US cell phones currently subscribed, over 96% of them are SMS capable with keyword Text Message wit...
DISPLAY ADS <ul><li>Click to call </li></ul><ul><li>Click to email </li></ul><ul><li>Directions </li></ul><ul><li>Promotio...
SEARCH ADS 37% of local online  searchers  visited a business  in person 46% of local online searchers  contacted a busine...
APP MARKETING
APP MARKETING
APP MARKETING Advertising fuels App market growth
PUSH MARKETING Deploy location and proximity-based content and offers to mobile phones. Bluetooth zones can be set up in r...
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Mobile Marketing Presentation

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Presentation on the terminology and statistics supporting investment in mobile marketing campaigns. All statistics are from 2009-2010 and have a Canadian focus where possible. These slides contain statistics from eMarketer, Google and other slideshare presentations.

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  • AdMob: 3 rd largest acquisition
  • AdMob: 3 rd largest acquisition
  • AdMob: 3 rd largest acquisition
  • AdMob: 3 rd largest acquisition
  • AdMob: 3 rd largest acquisition
  • Mobile Marketing Presentation

    1. 1. COSSETTE MEDIA MOBILE MARKETING ROYAL LEPAGE ATLANTIC
    2. 2. GLEN MORE – COSSETTE MEDIA INTERACTIVE MEDIA STRATEGIST
    3. 3. WHY IS MOBILE IMPORTANT?
    4. 4. WHY MOBILE? <ul><li>Perpetually connected, constant companion </li></ul><ul><li>Ubiquitous uptake regardless of culture </li></ul><ul><li>Accessibility to social circles at all times </li></ul><ul><li>Mobile devices serve as part of identity, ring-tones, answer-tones, designer phones </li></ul>What do you take with you?
    5. 5. WHY IS MOBILE IMPORTANT NOW ? There are now more mobile devices than televisions and computers combined
    6. 6. MOBILE PENETRATION
    7. 7. SMARTPHONE PENETRATION Source: Cisco Systems, Feb 2010
    8. 8. USERS BY DEMO
    9. 9. USERS BY DEMO WTF?
    10. 10. ACTIVITIES BY DEMO Source: Pew Foundation Mobile Report 2008!
    11. 11. SOCIAL DRIVES MOBILE 11/9/09 Facebook announced that 1/4 of their monthly worldwide visits or 65 million visits, are via mobile.
    12. 12. BIG SPENDERS Source: comScore, Google commissioned study, October 2009 Total Internet Spending in the Last 6 Months
    13. 13. SHOPPING
    14. 14. SHOPPING
    15. 15. MOBILE TECHNOLOGY
    16. 16. MARKET SHARE Source: http://www.netmarketshare.com June 23 rd , 2010
    17. 17. CANADIAN MOBILE MARKETING
    18. 18. TYPES OF MOBILE MARKETING
    19. 19. SMS Of the 270 million US cell phones currently subscribed, over 96% of them are SMS capable with keyword Text Message with click-2-call and mobile links
    20. 20. DISPLAY ADS <ul><li>Click to call </li></ul><ul><li>Click to email </li></ul><ul><li>Directions </li></ul><ul><li>Promotional coupons </li></ul><ul><li>High engagement rate </li></ul>
    21. 21. SEARCH ADS 37% of local online searchers visited a business in person 46% of local online searchers contacted a business by telephone
    22. 22. APP MARKETING
    23. 23. APP MARKETING
    24. 24. APP MARKETING Advertising fuels App market growth
    25. 25. PUSH MARKETING Deploy location and proximity-based content and offers to mobile phones. Bluetooth zones can be set up in retail settings and other venues to enable consumers to receive special offers and content on their Bluetooth enabled phone. <ul><li>Screensavers </li></ul><ul><li>Ringtones </li></ul><ul><li>Coupons </li></ul><ul><li>Games </li></ul><ul><li>Etc. </li></ul>
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