Mobile Marketing Presentation

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Presentation on the terminology and statistics supporting investment in mobile marketing campaigns. All statistics are from 2009-2010 and have a Canadian focus where possible. These slides contain …

Presentation on the terminology and statistics supporting investment in mobile marketing campaigns. All statistics are from 2009-2010 and have a Canadian focus where possible. These slides contain statistics from eMarketer, Google and other slideshare presentations.

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  • AdMob: 3 rd largest acquisition
  • AdMob: 3 rd largest acquisition
  • AdMob: 3 rd largest acquisition
  • AdMob: 3 rd largest acquisition
  • AdMob: 3 rd largest acquisition

Transcript

  • 1. COSSETTE MEDIA MOBILE MARKETING ROYAL LEPAGE ATLANTIC
  • 2. GLEN MORE – COSSETTE MEDIA INTERACTIVE MEDIA STRATEGIST
  • 3. WHY IS MOBILE IMPORTANT?
  • 4. WHY MOBILE?
    • Perpetually connected, constant companion
    • Ubiquitous uptake regardless of culture
    • Accessibility to social circles at all times
    • Mobile devices serve as part of identity, ring-tones, answer-tones, designer phones
    What do you take with you?
  • 5. WHY IS MOBILE IMPORTANT NOW ? There are now more mobile devices than televisions and computers combined
  • 6. MOBILE PENETRATION
  • 7. SMARTPHONE PENETRATION Source: Cisco Systems, Feb 2010
  • 8. USERS BY DEMO
  • 9. USERS BY DEMO WTF?
  • 10. ACTIVITIES BY DEMO Source: Pew Foundation Mobile Report 2008!
  • 11. SOCIAL DRIVES MOBILE 11/9/09 Facebook announced that 1/4 of their monthly worldwide visits or 65 million visits, are via mobile.
  • 12. BIG SPENDERS Source: comScore, Google commissioned study, October 2009 Total Internet Spending in the Last 6 Months
  • 13. SHOPPING
  • 14. SHOPPING
  • 15. MOBILE TECHNOLOGY
  • 16. MARKET SHARE Source: http://www.netmarketshare.com June 23 rd , 2010
  • 17. CANADIAN MOBILE MARKETING
  • 18. TYPES OF MOBILE MARKETING
  • 19. SMS Of the 270 million US cell phones currently subscribed, over 96% of them are SMS capable with keyword Text Message with click-2-call and mobile links
  • 20. DISPLAY ADS
    • Click to call
    • Click to email
    • Directions
    • Promotional coupons
    • High engagement rate
  • 21. SEARCH ADS 37% of local online searchers visited a business in person 46% of local online searchers contacted a business by telephone
  • 22. APP MARKETING
  • 23. APP MARKETING
  • 24. APP MARKETING Advertising fuels App market growth
  • 25. PUSH MARKETING Deploy location and proximity-based content and offers to mobile phones. Bluetooth zones can be set up in retail settings and other venues to enable consumers to receive special offers and content on their Bluetooth enabled phone.
    • Screensavers
    • Ringtones
    • Coupons
    • Games
    • Etc.