1150 tom acmasocmediaroadmap2011

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Tom Burton, Executive Manager, Gov 2.0, Stakeholders & Communications, ACMA at Frocomm 3rd Annual Gov 2.0 Conference 2011

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  • -Oversees Communications and Media-Television, Radio, Telephones, Mobile, Wireless, (some)Internet, Spam, Do not Call- Content, network, spectrum, consumer protection, cyber safety
  • Useful Apps for building broader engagementGo to where the fish are.
  • Very flexible and powerful publishing platform. Widely used in UK AND US
  • Used a framework called Platform Pro Very flexible designExploits the massive innovation that is wordpressVery integrated with web 2 Reliable and easy to configureBeta gave permission to innovate
  • Three comments
  • Has become very popular for
  • Think of your Social Universe?
  • A social media success story
  • Another local success story
  • 1150 tom acmasocmediaroadmap2011

    1. 1. Social Media:lessons from the front line<br />
    2. 2. Today<br />The Road So Far <br />Lessons Learnt<br />
    3. 3. Lessons learnt<br />
    4. 4.
    5. 5. Me<br />
    6. 6. What is ACMA?<br />
    7. 7.
    8. 8. Sixteen months --the Road So Far <br />
    9. 9. <ul><li>Distribution is king
    10. 10. Go where the crowds are
    11. 11. Give them what they want
    12. 12. When and where they want it
    13. 13. Great user experience
    14. 14. User centric
    15. 15. Authentic and Real</li></ul>Our Principles<br />
    16. 16. No More Department Store Thinking<br />Nor Digital White Elephants!<br />
    17. 17. Department Store Thinking<br />
    18. 18. Digital White Elephant<br />
    19. 19. acma.gov.au<br />Go to Where the Crowd Is <br />
    20. 20. Old Idea<br />Newer Idea<br />
    21. 21. USER ENGAGEMENT<br />Users want it<br /> however,<br /> wherever,<br /> whenever<br />
    22. 22. It is Not About the Technology<br />
    23. 23. Targeted<br />Content<br />
    24. 24. Based on real needs and wants<br />I Want To Be An Astronaut<br />
    25. 25. And an engaging user experience<br />CREATING THE VALUE<br />
    26. 26. Beautifully Designed<br />Useful, Delightful and Surprising<br />
    27. 27. A Journey to a New Destination<br />
    28. 28. Game Plan <br />Establish Presence and learn the web 2.0 way<br />85 application accounts<br />
    29. 29. Front line apps<br />
    30. 30. Social in Social<br />
    31. 31. Innovation Platform<br />
    32. 32.
    33. 33. Lessons Learnt<br />
    34. 34. Go to where the crowd is<br />Not everyone wants to engage! <br />
    35. 35. Facebook.oz = 97 % of social networking <br />
    36. 36. Twitter: powerful channel to influential's<br />
    37. 37. Ride the news wave <br />
    38. 38. Real events are still powerful<br />
    39. 39. Look for real life opportunities<br />
    40. 40. Usual publishing rules apply<br />
    41. 41. Images Work<br />
    42. 42. Where to from here<br />
    43. 43. Web as a platform<br />
    44. 44. Customer platform services<br />Think of your social universe<br />Segments<br />CRM<br />Customer analytics and intelligence<br />Government<br />Social<br />Citizens<br />Industry<br />Influential's<br />Case<br />management<br />Media ingestion, assembly and repurposing<br />Authentication<br />Membership<br />Campaign<br />management<br />visits<br />Federated<br />search<br />campaigns<br />Reputation<br />sentiment<br />Enterprise<br />repositories<br />Events<br />Customer touch points<br />publishing<br />feeds<br />Self-serve<br />websites<br />mobile<br />chat<br />Social media<br />email<br />
    45. 45. Direct marketing meets social networks = Social CRM<br />
    46. 46. How do we get real participation?<br />
    47. 47. Digital elites talking to each other?<br />
    48. 48. Arab Spring<br />
    49. 49. Vodafail<br />
    50. 50. Gov 2.0 is a one way trip<br />

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