1120+emma web 2.0 presentation

Gov2.0
South Australia’s Strategic Plan Update

SOUTH AUSTRALIA’S STRATEGIC PLAN

The Plan
Maintain equal or lower than the Australian average unemployment through to 2014
Lose no native species due to human impact
Halve the number of South Australians experiencing housing stress
Road safety – to reduce serious injuries
Increase number of people working in creative industries by 20%
Increase the life expectancy of South Australians by 5% for males and 3% for females

Objectives
Meaningful
Increase awareness
Go “BIG” –10,000 people+
Best practice
Across government leadership
Controversy free

Methodology
Three key underpinning principles
Integrated
Citizen Centric
Courageous

Integrated

Integrated Platforms

Citizen Centric

Maintain equal or lower than the Australian average unemployment through to 2014
Lose no native species due to human impact
Halve the number of South Australians experiencing housing stress
Road safety – to reduce serious injuries
Increase number of people working in creative industries by 20%
Increase the life expectancy of South Australians by 5% for males and 3% for females

Courageous

Risks
1. Post moderation
2. New technology in short time frames
3. Quick response times
4. Building doesn't guarantee they will come

Acceptable Terms of Use and Moderation

Build it and they will come?

Results ... Did we meet our objectives?

Meaningful
?

Premier’s Tweet – retweeted – 56,000
Increase Awareness?
Over 6,000 views on You Tube
Twitter reach – over 100,000
500,000 through Twitter and Facebook combo
36,578 visits and 139,112 page views in 5 months

BIGGEST
Go “BIG”
9200

Best Practice
?

Leadership

Risky –
Controversy Free

Why didn't the risks materialise?
Independent website
Registration
Our site was socialised
Visioning
Comments were responded to

Created a database of over 17,000 people
Keep engaging them – by partnering across government
So where to from here?

1120+emma web 2.0 presentation

by Frocomm Australia

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