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6 New Reports on B2B Marketing from Gleanster: http://www.gleanster.com/category/marketing#research
It seems like every year brings new and innovative best practices for B2B marketing. There’s always some new concept or capability to talk about and it’s easy to lose sight of core fundamentals that have formed the foundation for success for Top Performing B2B marketers over the last decade. As we look towards the future, it’s helpful to take stock of where we are today and seed future plans based on current best practices and B2B success. Join Gleanster research Principal & Managing Director Ian Michiels for a look at the state of B2B marketing 2013 and how these findings should impact your strategic plans for 2014. Michiels will explore statistics from five benchmark surveys from the past 6 months capturing current practices and intentions from 1,243 B2B marketers.
• The top 3 most influence tactics that B2B marketers are failing to adopt and why
• How to benchmark your organizations practices against B2B marketing organizations; the strategy, tactics, technology, and processes that support a Top Performing organization.
• What to expect in 2014 and core recommendations for how we get there