Be the first to like this
How to define marketing resource management and how it's unique
How marketing resource management software supports back-office marketing execution
Definitions of common jargon and acronyms associated with MRM: marketing operations, DAM, EMM, etc.
Common out-of-the-box features in marketing resource management tools
How to justify investments in MRM
How much marketing MRM technology will cost
Essential pre-purchase tips and tricks to maximize an investment in marketing operations optimization