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Measuring Social Media has been a hot topic for years. So how come real-world case studies and best practices for Social Media measurement are as elusive as Bigfoot? Probably because it’s still a pretty tough area to quantify and justify, particularly for B2B marketers. Research from Gleanster indicates 80% of companies rank social media measurement a top three challenge to justifying social media investments. The truth is many B2B marketers question the value of social media marketing in the B2B sales cycle because they can’t measure the value. Actually, it doesn’t have to be this hard.