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Linking Inbound Marketing to Sales Results: The Revenue Connection for Content Marketing
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Linking Inbound Marketing to Sales Results: The Revenue Connection for Content Marketing

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Download the research study from this webinar (free): "Linking Inbound Marketing to Sales Results" http://www.gleanster.com/reports/linking-inbound-marketing-to-sales-results …

Download the research study from this webinar (free): "Linking Inbound Marketing to Sales Results" http://www.gleanster.com/reports/linking-inbound-marketing-to-sales-results

These days, inbound marketing is capturing a ton of attention. There’s no shortage of guides and tactical best practices for implementing inbound marketing. Despite all the attention, marketers are struggling to create enough content to feed inbound strategy – and, not surprisingly, having a very difficult time measuring the return on investment. Maybe it’s time we back up and explore how Top Performers are measuring and justifying inbound marketing efforts. And yes, it can be measured and it can be linked to sales. This Deep Dive will explore why inbound marketing is compelling for Top Performers, and precisely how your organization can link inbound investments to actual sales results.

Published in: Self Improvement

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  • Outbound Marketing uses traditional forms of advertising communications to promote and sell products and services to customers .Inbound Marketing uses marketing strategy and tactics that help businesses get found by potential customers through the creation of value-added content.
  • Transcript

    • 1. •••
    • 2. • – People share 684,478 pieces of content on Facebook – Twitter sends 100,000 tweets – Wordpress users publish 347 new blogs – 571 new websites are created – 204,166,667 email messages are sent
    • 3. • •• •• •• •• •• •• •• • •
    • 4. • •• •• •• •• •• •• •• •• •
    • 5.
    • 6. ••
    • 7. •• • • • • • •
    • 8. ••
    • 9.
    • 10. • – Sort of like measuring the impact of branding• – This provides a benchmark for inbound marketing optimization – Analyze blog post titles and shares – Analyze downloads from different types of content• – Did new customers get touched by inbound tactics
    • 11. • – Inbound is a perpetual marketing tool• – The content hunts for the needles in the haystack over time•
    • 12. ••• – Link it to CRM to Close the Loop