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The radical re-design of
business

@alansmlxl
This presentation is based upon the book
No Straight Lines: making sense of our non-linear world.
http://www.no-straightli...
New tools for a new economy

www.no-straight-lines.com
Navigational guide
www.no-straight-lines.com
[1]
Ambiguity
Disruption does not ask
permission
www.no-straight-lines.com
Newspapers,
Music industry,
Banking,
Healthcare,
Kodak,
Nokia,
Exhibitions?

www.no-straight-lines.com
www.no-straight-lines.com

$45m revenues –> $1m royalties
www.no-straight-lines.com
Faced with certain
commercial death
how do we discover
new sustaining
business models?

www.no-straight-lines.com
www.no-straight-lines.com
Co-evolved customers,
Co-evolved business model
Co-evolved organisational model
www.no-straight-lines.com
LEGO Co-creation
•  Understand what their (your customers) perception of value is
•  Interact frequently be open and hones...
www.no-straight-lines.com

277-page guidebook filled with
architectural concepts and building
techniques
www.no-straight-lines.com
www.no-straight-lines.com

LEG GODT

16,387-brick,
36-pound Lego
Baseship from one
of the original
designs by Ralph
McQuar...
www.no-straight-lines.com
www.no-straight-lines.com

LEGO Mindstorms at MIT
www.no-straight-lines.com
Business foundations
commerce

culture

connectivity

community

www.no-straight-lines.com
www.no-straight-lines.com
www.no-straight-lines.com

[2]
Adaptiveness
www.no-straight-lines.com

sxsw | 2010 | alan moore

http://www.flickr.com/photos/naum/1639496461/

Requiem for Detroit
1.  High capital intensity
2.  Design development and manufacturing
costs at scale
3.  Inferior products
4.  Poor service,...
The forge is the new co-creative space at Local Motors. It is where Designers,
Engineers, CAD Modelers, and Fabricators ca...
accelerated innovation with community

In one year 44,000
designs were submitted
to Local Motors, and
3600 innovators have...
velocity and cost

5X faster and
with 100X less
capital
From $200m development
costs to $1.5



www.no-straight-lines.com
The top 10 most impressive car
factories in the world

www.no-straight-lines.com
www.no-straight-lines.com

“

“

the limits of our language are the limits to our world
Natures feedback
loops
are open source

www.no-straight-lines.com

[3]

Open
Open innovation
Open legal frameworks
Open data
Open api’s
Open business models
Open organisation
Open source
Open eco-sys...
www.no-straight-lines.com

$1.5bn

$2.7bn

$5.1bn

Democratising
financial capital

Democratising
financial capital

Democ...
www.no-straight-lines.com

minimum investment of $25

4.5%
return
[4]
Participatory cultures
and tools

www.no-straight-lines.com
HEALTH

How do we create a service to
better manage people’s chronic
health care.

www.no-straight-lines.com
How Patients Know Best is transforming the way
patients and clinicians’ manage chronic disease
www.no-straight-lines.com
Participatory learning
* empowers patients
* reduces wrong diagnosis
* saves clinical time
www.no-straight-lines.com

high performance organizations
Data Mining to Data Meaning

DATA
www.no-straight-lines.com
www.no-straight-lines.com
www.no-straight-lines.com

[5] Craftsmanship
a journey into the hand, heart and mind of craftsmanship
HAND,
HEART,
MIND.
www.no-straight-lines.com
Gränsfors
make one
the finest
forged axes
in the
world. It
has
become
more than
just an axe.
It is an icon
for quality
and...
Dignity of work
[6] Epic

OPPORTUNITY
FREEDOM
EMPOWERMENT
MUTUALISM
DIVERSITY
EFFICIENCY
INDEPENDENCE
BEAUTY

www.no-straight-lines.com
www.no-straight-lines.com
Reinventing the hotel
business

www.no-straight-lines.com
Company valuation: $1bn
*Networked
*Participatory
*Openness is resilience
*Data Driven
www.no-straight-lines.com
Making sense of our
non-linear world

@alansmlxl
Glean Social - Alan Moore's "The radical re-design of business"
Glean Social - Alan Moore's "The radical re-design of business"
Glean Social - Alan Moore's "The radical re-design of business"
Glean Social - Alan Moore's "The radical re-design of business"
Glean Social - Alan Moore's "The radical re-design of business"
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Glean Social - Alan Moore's "The radical re-design of business"

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Alan Moore's insightful talk at the first ever Glean Social, his slides portray his view of how our world has become so "non-linear" using various thought-provoking case studies from companies such as LEGO, Toyota, and airbnb.

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Transcript of "Glean Social - Alan Moore's "The radical re-design of business""

  1. 1. The radical re-design of business @alansmlxl
  2. 2. This presentation is based upon the book No Straight Lines: making sense of our non-linear world. http://www.no-straightlines.com Available as: Paperback and Kindle versions: USA http://www.amazon.com/No-Straight-Lines-MakingNon-linear/dp/0956766242 UK http://www.amazon.co.uk/No-Straight-LinesMaking-Non-linear/dp/0956766242 No Straight Lines Store: http://www.no-straight-lines.com/store/
  3. 3. New tools for a new economy www.no-straight-lines.com
  4. 4. Navigational guide www.no-straight-lines.com
  5. 5. [1] Ambiguity
  6. 6. Disruption does not ask permission www.no-straight-lines.com
  7. 7. Newspapers, Music industry, Banking, Healthcare, Kodak, Nokia, Exhibitions? www.no-straight-lines.com
  8. 8. www.no-straight-lines.com $45m revenues –> $1m royalties
  9. 9. www.no-straight-lines.com
  10. 10. Faced with certain commercial death how do we discover new sustaining business models? www.no-straight-lines.com
  11. 11. www.no-straight-lines.com
  12. 12. Co-evolved customers, Co-evolved business model Co-evolved organisational model www.no-straight-lines.com
  13. 13. LEGO Co-creation •  Understand what their (your customers) perception of value is •  Interact frequently be open and honest •  Sound like yourself and admit mistakes •  Encourage conversations between your customers •  Find your advocates and invite them inside •  Formalize what can be formalized •  Participate – you get what you put in •  Inspire – don’t manage your community •  Don’t sell – show passion and share passion •  It’s OK to say I don’t know www.no-straight-lines.com
  14. 14. www.no-straight-lines.com 277-page guidebook filled with architectural concepts and building techniques
  15. 15. www.no-straight-lines.com
  16. 16. www.no-straight-lines.com LEG GODT 16,387-brick, 36-pound Lego Baseship from one of the original designs by Ralph McQuarrie—the genius artist behind the original Star Wars trilogy, E.T. and the original Battlestar Galactica.
  17. 17. www.no-straight-lines.com
  18. 18. www.no-straight-lines.com LEGO Mindstorms at MIT
  19. 19. www.no-straight-lines.com
  20. 20. Business foundations commerce culture connectivity community www.no-straight-lines.com
  21. 21. www.no-straight-lines.com
  22. 22. www.no-straight-lines.com [2] Adaptiveness
  23. 23. www.no-straight-lines.com sxsw | 2010 | alan moore http://www.flickr.com/photos/naum/1639496461/ Requiem for Detroit
  24. 24. 1.  High capital intensity 2.  Design development and manufacturing costs at scale 3.  Inferior products 4.  Poor service, poor service infrastructure www.no-straight-lines.com
  25. 25. The forge is the new co-creative space at Local Motors. It is where Designers, Engineers, CAD Modelers, and Fabricators can come together, showcase their work, collaborate on projects, and transform ideas into real objects. www.no-straight-lines.com
  26. 26. accelerated innovation with community In one year 44,000 designs were submitted to Local Motors, and 3600 innovators have shared their knowledge and insights. www.no-straight-lines.com
  27. 27. velocity and cost 5X faster and with 100X less capital From $200m development costs to $1.5 
 www.no-straight-lines.com
  28. 28. The top 10 most impressive car factories in the world www.no-straight-lines.com
  29. 29. www.no-straight-lines.com “ “ the limits of our language are the limits to our world
  30. 30. Natures feedback loops are open source www.no-straight-lines.com [3] Open
  31. 31. Open innovation Open legal frameworks Open data Open api’s Open business models Open organisation Open source Open eco-systems www.no-straight-lines.com
  32. 32. www.no-straight-lines.com $1.5bn $2.7bn $5.1bn Democratising financial capital Democratising financial capital Democratising financial capital Crowdfunding
  33. 33. www.no-straight-lines.com minimum investment of $25 4.5% return
  34. 34. [4] Participatory cultures and tools www.no-straight-lines.com
  35. 35. HEALTH How do we create a service to better manage people’s chronic health care. www.no-straight-lines.com
  36. 36. How Patients Know Best is transforming the way patients and clinicians’ manage chronic disease www.no-straight-lines.com
  37. 37. Participatory learning
  38. 38. * empowers patients * reduces wrong diagnosis * saves clinical time
  39. 39. www.no-straight-lines.com high performance organizations
  40. 40. Data Mining to Data Meaning DATA www.no-straight-lines.com
  41. 41. www.no-straight-lines.com
  42. 42. www.no-straight-lines.com [5] Craftsmanship a journey into the hand, heart and mind of craftsmanship
  43. 43. HAND, HEART, MIND. www.no-straight-lines.com
  44. 44. Gränsfors make one the finest forged axes in the world. It has become more than just an axe. It is an icon for quality and a belief that there is another way of making things. Total Quality Production
  45. 45. Dignity of work
  46. 46. [6] Epic OPPORTUNITY FREEDOM EMPOWERMENT MUTUALISM DIVERSITY EFFICIENCY INDEPENDENCE BEAUTY www.no-straight-lines.com
  47. 47. www.no-straight-lines.com
  48. 48. Reinventing the hotel business www.no-straight-lines.com
  49. 49. Company valuation: $1bn
  50. 50. *Networked *Participatory *Openness is resilience *Data Driven
  51. 51. www.no-straight-lines.com Making sense of our non-linear world @alansmlxl
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