Facebook latin america stats august 2012

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Facebook latin america stats august 2012

  1. 1. Regional SnapshotSelect Latin American CountriesAugust 2012
  2. 2. Facebook Latin America Audience of select countries* AGE 13-17 21%165 RETURN DAILY 18-24 33%MILLION 25-34 25% 48%ACTIVEUSERS 35-44 12% 45-54 6% 55+ 3% ACTIVE USERS WHO RETURN DAILY IN THESE COUNTRIES 69 MILLION AVERAGE NUMBER OF FRIENDS 50% 5o% 252 MOBILE USERS MEN WOMEN Source: Facebook Internal Data, August 2012 *Argentina, Brazil, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Mexico, Peru , Venezuela
  3. 3. Stories Shared Each Month Latin America country selection* 5MILLION 7 MILLION 863 MILLION 1.2 BILLION 2.1 BILLION 6.6 BILLION 6.9 12.9 BILLION BILLION VIDEO CHECK-INS WALL STATUS PHOTO MESSAGES COMMENTS LIKESUPLOADS POSTS UPDATES UPLOADS Source: Facebook Internal Data, August 2012 *Argentina, Brazil, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Mexico, Peru , Venezuela
  4. 4. Facebook Consumption vs. Other SitesLatin America country selection* Average time spent Average ages viewed per month (hours) per month08:08 747 02:58 Microsoft Sites 120 03:54 Google Sites 312 00:28 Yahoo! 35 Source: ComScore & Nielsen Data, August 2012 *Argentina, Brazil, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Mexico, Peru , Venezuela ** Does not include data for Brazil
  5. 5. BrazilAugust 2012
  6. 6. Facebook AudienceBrazil AGES 13-17 15%57 18-24 32%MILLIONACTIVEUSERS 51% 25-34 35-44 28% 14% 45-54 7% 55+ 4% 20 BRAZIL ACTIVE FACEBOOK USERS RETURNING DAILY AVG. NUMBER OF FRIENDS 46% 54% 250 MILLION MOBILE USERS MALE FEMALE Source: Facebook Internal Data, Aug 2012
  7. 7. Stories Shared Each Month Brazil 1MILLION 2 MILLION 235 MILLION 438 MILLION 777 MILLION 1.4 BILLION 2.2 3.7 BILLION BILLION VIDEO CHECK-INS WALL STATUS PHOTO MESSAGES COMMENTS LIKESUPLOADS POSTS UPDATES UPLOADS Source: Facebook Internal Data, Aug 2012
  8. 8. Facebook Consumption vs. Other SitesBrazil Time spent Pages viewed per month (hours) per month07:12 830 04:01 Microsoft Sites 163 03:40 Google Sites 332 01:30 UOL 122 Source: Nielsen BR Data, Aug 2012
  9. 9. MexicoAugust 2012
  10. 10. Facebook Mexico Audience AGE RETURN 13-17 23%40 51% DAILY 18-24 34%MILLIONACTIVE 25-34 25%USERS 35-44 12% 45-54 4% 55+ 3% ACTIVE USERS WHO RETURN DAILY IN MEXICO 22 MILLION AVERAGE NUMBER OF FRIENDS 50% 5o% 223 MOBILE USERS MEN WOMEN Fonte: Facebook Internal Data, August 2012
  11. 11. Stories Shared Each Month Mexico 2MILLION 2 MILLION 237 MILLION 338 MILLION 469 MILLION 3 BILLION 2.2 BILLION 4 BILLION VIDEO CHECK-INS WALL STATUS PHOTO MESSAGES COMMENTS LIKESUPLOADS POSTS UPDATES UPLOADS Source: Facebook Internal Data, August 2012
  12. 12. Facebook Consumption vs. Other SitesMexico Time spent Pages viewed per month (hours) per month08:25 733 02:52 Microsoft Sites 119 04:06 Google Sites 314 00:33 Yahoo! 39 Source: ComScore Mexico Data, August 2012
  13. 13. ArgentinaAugust 2012
  14. 14. Facebook Argentina Audience AGE 18%21 % RETURN DAILY 13-17MILLIONACTIVE 58 18-24 28% 26%USERS 25-34 35-44 15% 45-54 8% ACTIVE USERS THAT RETURN 55+ 6% DAILY IN ARGENTINA 9 MILLION AVERAGE NUMBER OF FRIENDS 48% 52% 307 MOBILE USERS MEN WOMEN Fonte: Facebook Internal Data, Aug 2012
  15. 15. Stories Shared Each Month Argentina 893THOUSAND 177 THOUSAND 143 MILLION 142 MILLION 288 MILLION 682 850 MILLION MILLION 2.1BILLION VIDEO CHECK-INS WALL STATUS PHOTO MESSAGES COMMENTS LIKESUPLOADS POSTS UPDATES UPLOADS Source: Facebook Internal Data, Aug 2012
  16. 16. Facebook Consumption vs. Other SitesArgentina Time spent Pages viewed per month (hours) per month10:27 929 02:17 Microsoft Sites 112 03:28 Google Sites 326 01:24 Grupo Clarin 49 Source: ComScore Argentina, Aug 2012
  17. 17. ColombiaAugust 2012
  18. 18. Facebook Colombia Audience AGE18 RETURN 13-17 18-24 23% 33%MILLION DAILYACTIVEUSERS 25-34 26% 41 % 35-44 11% 45-54 5% ACTIVE USERS WHO RETURN 55+ 3% DAILY IN COLOMBIA 6 MILLION AVERAGE NUMBER 49% 51% MOBILE OF FRIENDS 255 USERS MEN WOMEN Source: Facebook Internal Data, Aug 2012
  19. 19. Stories Shared Each Month Colombia 390THOUSAND 312 THOUSAND 82 MILLION 43 MILLION 202 MILLION 358 MILLION 209 800 MILLION MILLION VIDEO CHECK-INS WALL STATUS PHOTO MESSAGES COMMENTS LIKESUPLOADS POSTS UPDATES UPLOADS Source: Facebook Internal Data, Aug 2012
  20. 20. Facebook Consumption vs. Other SitesColombia Time spent Pages viewed per month (hours) per month07:15 728 03:13 Microsoft Sites 148 04:04 Google Sites 346 00:29 Yahoo! 35 Source: ComScore Colombia Data, Aug 2012
  21. 21. ChileAugust 2012
  22. 22. Facebook Chile Audience AGE RETURN 13-17 16%10 54 % DAILY 18-24 32%MILLIONACTIVE 25-34 25% ACTIVE USERS WHO RETURNUSERS DAILY IN CHILE 35-44 14% 45-54 8% 55+ 4% 4 MILLION AVERAGE NUMBER OF FRIENDS 49% 51% 262 MOBILE USERS MEN WOMEN Source: Facebook Internal Data, Aug 2012
  23. 23. Stories Shared Each Month Chile 428THOUSAND 741 THOUSAND 76 MILLION 78 MILLION 117 MILLION 476 MILLION 473 740 MLLION MILLION VIDEO CHECK-INS WALL STATUS PHOTO MESSAGES COMMENTS LIKESUPLOADS POSTS UPDATES UPLOADS Source: Facebook Internal Data, Aug 2012
  24. 24. Facebook Consumption vs. Other SitesChile Time spent Pages viewed per month (hours) per month08:28 738 02:12 Microsoft Sites 90 04:02 Google Sites 247 00:18 Yahoo! 21 Source: ComScore Chile Data, Aug 2012
  25. 25. PeruAugust 2012
  26. 26. Facebook Peru Audience AGE 9 RETURN 13-17 23% DAILYMILLIONACTIVE 45% 18-24 25-34 34% 24%USERS ACTIVE USERS WHO RETURN DAILY IN PERU 35-44 11% 45-54 5% 55+ 3% 3 MILLION AVERAGE NUMBER 46% 54% MOBILE OF FRIENDS 213 USERS MEN WOMEN Source: Facebook Internal Data, August 2012
  27. 27. Stories Shared Each Month Peru 219THOUSAND 575 THOUSAND 32 MILLION 36 MILLION 81 MILLION 229 MILLION 364 519 MILLION MILLION VIDEO CHECK-INS WALL STATUS PHOTO MESSAGES COMMENTS LIKESUPLOADS POSTS UPDATES UPLOADS Source: Facebook Internal Data, August 2012
  28. 28. Facebook Consumption vs. Other SitesPeru Time spent Pages viewed per month (hours) per month08:28 764 03:28 Microsoft Sites 143 04:55 Google Sites 367 00:21 Orkut 23 Source: ComScore Peru, August 2012
  29. 29. VenezuelaAugust 2012
  30. 30. Facebook Venezuela Audience EDAD RETURN DAILY 13-17 18%11 46% 18-24 33%MILLIONACTIVEUSERS 25-34 26% 35-44 13% 45-54 6% 55+ 4% ACTIVE USERS WHO RETURN DAILY IN VENEZUELA 6 MILLION AVERAGE NUMBER OF FRIENDS 47% 53% 273 MOBILE USERS MEN WOMEN Fonte: Facebook Internal Data, August 2012
  31. 31. Stories Shared Each Month Venezuela 115THOUSAND 55 THOUSAND 24 MILLION 34 MILLION 99 MILLION 95 MILLION 139 385 MILLION MILLION VIDEO CHECK-INS WALL STATUS PHOTO MESSAGES COMMENTS LIKESUPLOADS POSTS UPDATES UPLOADS Source: Facebook Internal Data, August 2012
  32. 32. Facebook Consumption vs. Other SitesVenezuela Time spent Pages viewed per month (hours) per month06:38 565 02:15 Microsoft Sites 99 03:03 Google Sites 242 00:23 Yahoo! 26 Source: ComScore Venezuela Data, August 2012
  33. 33. EcuadorAugust 2012
  34. 34. Facebook Ecuador Audience RETURN AGE DAILY 5 42 % 13-17 18-24 28% 32%MILLIONACTIVEUSERS 25-34 23% 35-44 10% 45-54 4% ACTIVE USERS WHO 55+ 2% RETURN DAILY IN ECUADOR 2 MILLION AVERAGE NUMBER 52% 48% MOBILE OF FRIENDS 244 USERS MEN WOMEN Source: Facebook Internal Data, August 2012
  35. 35. Stories Shared Each Month Ecuador 126THOUSAND 122 THOUSAND 17 MILLION 20 MILLION 51 MILLION 99 MILLION 145 286 MILLION MILLION VIDEO CHECK-INS WALL STATUS PHOTO MESSAGES COMMENTS LIKESUPLOADS POSTS UPDATES UPLOADS Source: Facebook Internal Data, August 2012
  36. 36. Facebook Consumption vs. Other SitesEcuador Time spent Pages viewed per month (hours) per month08:09 729 03:09 Microsoft Sites 109 03:56 Google Sites 317 00:35 Yahoo! 41 Source: ComScore LatAm, August2012
  37. 37. Dominican RepublicAugust 2012
  38. 38. Facebook Dominican Republic Audience RETURN AGE DAILY 3 47 % 13-17 18-24 21% 35%MILLIONACTIVEUSERS 25-34 26% 35-44 11% 45-54 4% ACTIVE USERS WHO RETURN DAILY 55+ 2% IN THE DOMINICAN REPUBLIC 2 MILLION AVERAGE NUMBER 50% 50% MOBILE OF FRIENDS 305 USERS MEN WOMEN Source: Facebook Internal Data, August 2012
  39. 39. Stories Shared Each Month Dominican Republic 61THOUSAND 69 THOUSAND 8 MILLION 13 MILLION 33 MILLION 85 MILLION 72 194 MILLION MILLION VIDEO CHECK-INS WALL STATUS PHOTO MESSAGES COMMENTS LIKESUPLOADS POSTS UPDATES UPLOADS Source: Facebook Internal Data, August 2012
  40. 40. Facebook Consumption vs. Other SitesDominican Republic Time spent Pages viewed per month (hours) per month08:09 729 03:09 Microsoft Sites 109 03:56 Google Sites 3170 00:35 Yahoo! 41 Source: ComScore LatAm Data, August 2012

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