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Winning the Tech Talent War

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Slides from Glassdoor breakfast seminar in Palo Alto on 22nd May 2014. "Winning the Tech Talent War" by Stephen Burton, VP Marketing, Glassdoor.

Slides from Glassdoor breakfast seminar in Palo Alto on 22nd May 2014. "Winning the Tech Talent War" by Stephen Burton, VP Marketing, Glassdoor.

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  • 1. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Click to edit Master title styleClick to edit Master title style Winning the Tech Talent War – Thurs 22 May, 2014
  • 2. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 2 About Me Steve Burton VP Marketing, Glassdoor Steve.burton@glassdoor.com @BurtonSays
  • 3. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 3 I have 3 Stories to Tell
  • 4. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 4 Story Number 1 The Story
  • 5. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 5 Our Story
  • 6. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 6 Our Story Launched: 2000 Travel Local Launched: 2004 Products Launched: 1995 ….In 2008, reviews were already aiding other decisions
  • 7. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 7 How We Began… One Year Later June 2009 §  225,000 pieces of content §  26,000 companies §  All industries §  100+ countries § 3,300 pieces of content § 200 companies § 1-2 industries § 1 country June 2008: Glassdoor Beta Launch
  • 8. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 8 Then We Offered Job Seekers… Company Reviews & Ratings Office Photos Salary & Compensation Reports Interview Questions & Reviews
  • 9. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 9 company reviews, salary reports, interview reviews & office photos7M # of countries with Glassdoor members 190 unique users per month 17M
  • 10. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 How the Glassdoor Community Works §  Results… §  Find jobs they love §  What job seekers do… §  Research jobs & companies §  Give back to the community Job Seekers Employers §  What employers do… §  Post jobs & showcase brand §  Interact with the community Community   Reviews, Salaries, Interviews Jobs §  Results… §  High quality candidates, efficiently & at low cost
  • 11. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 11 content 280Kcompanies 12Mjobs 190countries 15M+ job listings
  • 12. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 12 Story Number 2 My Story (over the past 7 days)
  • 13. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 13 Planning Memorial Day Weekend with the Doris
  • 14. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 14 Planning Dinner with the Doris
  • 15. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 15 Travelling to Dinner with the Doris
  • 16. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 16 Buying a car… AutoTrader KellyBlueBook CarFaxOwner Forums
  • 17. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 17 Q. What 2 things were common in the last 4 slides? #1 User Reviews & Ratings #2 Mobile
  • 18. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 18 PS – I was a developer 5 years ago Things are much worse today J
  • 19. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 19 Where We Work Is WAY more important than hotels, restaurants, cars...
  • 20. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 20 Systems Software Engineer Based on 22 employee salaries $138K Account Manager Interview Question “How many golf balls can fit in a school bus? Twitter 84% of employees recommend this company to a friend Pros Cons Free Food, Great responsibility, People are awesome Growth, Commute, Lots of engineering managers 122 Reviews“Overall great!” Data Scientist in San Francisco 97% Glassdoor helps people find the Jobs & Companies they Love
  • 21. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 21 Don’t be Afraid. Embrace Transparency.!
  • 22. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 22   Transparency – 10 Easy and Free Steps to Get Started Write your own review Post photos and awards Update company description Monitor your brand – alerts Ask employees to write reviews Respond to reviews Flag reviews Ask candidates to write interview reviews Link to Glassdoor Analyze and act on the feedback
  • 23. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 23 Mobile Internet Usage Will Overtake Desktop in 2014
  • 24. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Almost half of Job Seekers are on Mobile Devices traffic to Glassdoor comes from those on mobile devices42%
  • 25. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Work with a mobile-ready ATS Put pressure on your 
 ATS to add mobile capabilities ASAP Work with mobile specialists like Jibe or iMomentous 25   Current Options for Mobile Recruiting
  • 26. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 26 Story Number 3 A Friends Story
  • 27. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 27 Startup Just Down the Road
  • 28. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 28 Great Technology & Funding
  • 29. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 29 Mission: Hire Google & Apple Engineers
  • 30. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 30 Hired Google Engineer as Chief Architect
  • 31. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 31 Things were going well…then Candidate  not   good  enough   Poor   Technically   Didn’t  like  their   a8tude   Not  a  Culture   Fit  
  • 32. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 32 Female Apple Engineer then Interviewed… She’s   Awesome   Brilliant   Technically   Rockstar  in  the   making!   Definitely  a   hire!  
  • 33. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 33 An Offer was Made… We’d  like  to   make  you  an   offer   Sorry,  not  interested.   I  hated  the  interview   process.  Everyone   wanted  me  to  fail.  
  • 34. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 34 The Interview Experience Really Matters…
  • 35. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 35   Focus on the Candidate Experience “I never heard anything for weeks after the interview, then by the time I did hear from 
 them I accepted a job somewhere else.” # “This wasn’t a very progressive interview. I had to talk about my resume 5 times with 5 different people.” # “I got the sense that they were really disorganized.
 It seemed like they didn’t remember I was
 scheduled to interview.”#
  • 36. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 36 Listen & Engage Tech Candidates
  • 37. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 37 So, How do you influence Engineers?
  • 38. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 38 Tech Recruiting Differentiators Yesterday Today •  Money •  Stock Options •  J2EE & .NET •  Free Lunch •  Free Beer •  Free Swag •  Mac Laptop •  Relevance •  Culture •  Thought Leadership •  User eXperience •  Mobile •  Social •  Cloud •  Data Science
  • 39. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 39 #1 Make Your Employees Bloggers
  • 40. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 40 #2 Make Your Employees Evangelists
  • 41. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 41 #3 Employee Recruiting Events (Pub/Bar/DiveBar)
  • 42. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 42 #4 Manage Your Online Employer Brand
  • 43. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 43
  • 44. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 44 #5 Employee Engagement Zillow CEO Spencer Rascoff responds to reviews on behalf of the company. As a result, four candidates in a recent 30-day period said that reading the employer response solidified their decision to accept the job offer.
  • 45. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 45 Key Takeaways §  You can do almost anything with a cell phone §  Embrace Reviews, Ratings and Transparency §  Mobile represents 50% of your Talent Pool §  Employer Brand Matters (a lot) §  Interview Experience is critical §  Transform Employees to Talent Evangelists §  Employee Engagement is Key
  • 46. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Steve Burton, VP Marketing Steve.burton@glassdoor.com

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