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Recruitment Marketing Inside-Out
Ami Price-Gagnon, ATB Financial
Vancouver Rebels of Recruiting Roadshow | Ami Price from ATB Financial
Vancouver Rebels of Recruiting Roadshow | Ami Price from ATB Financial
Core position: We are THE place to work for hungry,
innovative connectors who believe they can create
happiness through exceptional customer service. We will
support your personal equity as you grow into the whole
you, including your wellness, personal, professional,
experiential, and spiritual development.
To	
  make	
  a	
  difference	
  
through	
  exceptional	
  
customer	
  service
Growth,	
  recognition,	
  
wellness,	
  workplace	
  
2.0,	
  community,	
  etc
We	
  all	
  connect	
  and	
  
collaborate	
  to	
  reach	
  
common	
  goals
Hunger,	
  more	
  than	
  a	
  
bank,	
  innovate,	
  
challenge,	
  current
The	
  ATBs The	
  Whole You Team	
  ATBTransform	
  Banking
The stories
The tools
The result
Screening Onboarding Infusions Recognition
Growth
Of course we all know you
“An elderly man who regularly visited his ATB branch was losing mobility in his
hands. Every time he made his signature it was long and painful, but he was
proud to be independent. I wanted to offer help, but knew it would embarrass or
offend him, so instead I told him that his initials would also work. He responded,
“it’s because you all know me, right?”. Now he is even more proud to be a
regular and he can sign papers quickly on his own.”
You’re a pioneer!
“When we first got our U.S. MasterCards I knew a customer who would want one
immediately, and they were one of the first. However, after I sold it and looked
for answers to their many questions, I realized that we didn’t have the answers
to every scenario yet. They had a trip to Vegas coming up immediately, so I
decided to make them the pioneers of the MasterCard. They tried a variety of
charges and scenarios, and I waived any fees that came from it. I recorded the
results to understand how the new U.S. MasterCard worked for the next
customers who wanted one.”
Vancouver Rebels of Recruiting Roadshow | Ami Price from ATB Financial
Vancouver Rebels of Recruiting Roadshow | Ami Price from ATB Financial
Vancouver Rebels of Recruiting Roadshow | Ami Price from ATB Financial
Vancouver Rebels of Recruiting Roadshow | Ami Price from ATB Financial
Vancouver Rebels of Recruiting Roadshow | Ami Price from ATB Financial
Vancouver Rebels of Recruiting Roadshow | Ami Price from ATB Financial
Vancouver Rebels of Recruiting Roadshow | Ami Price from ATB Financial
Let’s Chat!
Ami Price-Gagnon
on LinkedIn

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Vancouver Rebels of Recruiting Roadshow | Ami Price from ATB Financial

  • 1. Recruitment Marketing Inside-Out Ami Price-Gagnon, ATB Financial
  • 4. Core position: We are THE place to work for hungry, innovative connectors who believe they can create happiness through exceptional customer service. We will support your personal equity as you grow into the whole you, including your wellness, personal, professional, experiential, and spiritual development. To  make  a  difference   through  exceptional   customer  service Growth,  recognition,   wellness,  workplace   2.0,  community,  etc We  all  connect  and   collaborate  to  reach   common  goals Hunger,  more  than  a   bank,  innovate,   challenge,  current The  ATBs The  Whole You Team  ATBTransform  Banking
  • 6. Screening Onboarding Infusions Recognition Growth
  • 7. Of course we all know you “An elderly man who regularly visited his ATB branch was losing mobility in his hands. Every time he made his signature it was long and painful, but he was proud to be independent. I wanted to offer help, but knew it would embarrass or offend him, so instead I told him that his initials would also work. He responded, “it’s because you all know me, right?”. Now he is even more proud to be a regular and he can sign papers quickly on his own.” You’re a pioneer! “When we first got our U.S. MasterCards I knew a customer who would want one immediately, and they were one of the first. However, after I sold it and looked for answers to their many questions, I realized that we didn’t have the answers to every scenario yet. They had a trip to Vegas coming up immediately, so I decided to make them the pioneers of the MasterCard. They tried a variety of charges and scenarios, and I waived any fees that came from it. I recorded the results to understand how the new U.S. MasterCard worked for the next customers who wanted one.”