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The Death of the
Common Job
Description:
How to Up Your Hiring Game
Webinar Tips for Attendees
• You can connect to audio using your
computer’s microphone and speakers.
• Or, you may select “Use Telephone”
after joining the Webinar.
• All lines will be muted to avoid
background noise.
• You can ask questions at any time by
typing them into the Questions Pane.
Jenny Harding
VP of People
at WeddingWire
Justin Keller
Director of Growth
at Jazz
Today’s Speakers
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Eileen Wu
Technical Recruiting Specialist
at Glassdoor
Agenda
• Optimize job descriptions (and job titles) for search
• Communicate company culture, values and work-life
balance
• Attract the right talent
• Tailor job descriptions for mobile
• Live Q&A
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Think Like
a Search Engine
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Titles Are Serious Business
Instead of:
• Rainmaker
• Brand Ninja
• Happiness
Hacker
• Quota Crusher
Try:
• Salaried Account Executive
• Social Media Specialist
• Human Resources Manager
• Sales Development Rep
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Location of Role
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Communicate
Culture and Values
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Do You: Showcasing
Culture and Values
Attract the
Right People
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Performer Dimensions
Build a Role Model
Prioritize for Performance
Set Expectations
Be Judicious
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Profile Before You Promote
Instead of:
• Build campaigns for
lead generation to fill
sales lead pipeline
Try:
• Be loved by sales and valued
as the top lead generator
by our CEO
• Create and implement
compelling lead generation
campaigns to fill the sales
pipeline
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Highlight the Role’s Impact
Tailor Descriptions for
Mobile Viewing
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Jobs on the Run
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
30%
chance your job
description will be
viewed from
a mobile device
Experiments
Aren’t Only for
Chemistry Lab
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
AB Testing
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Test What Works Best
A Bor
Standardize
The Process
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
•Basic department templates
•What are the “must haves”?
•Designated Dave (the reviewer)
•Tracking
Make a Blueprint
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Need Further Inspiration?
Google Stalk
Competitive Intel
Track Clicks
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Using Jazz + Glassdoor
Together
+
Q & A
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Thank You.

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The Death of the Common Job Description

  • 1. The Death of the Common Job Description: How to Up Your Hiring Game
  • 2. Webinar Tips for Attendees • You can connect to audio using your computer’s microphone and speakers. • Or, you may select “Use Telephone” after joining the Webinar. • All lines will be muted to avoid background noise. • You can ask questions at any time by typing them into the Questions Pane.
  • 3. Jenny Harding VP of People at WeddingWire Justin Keller Director of Growth at Jazz Today’s Speakers Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Eileen Wu Technical Recruiting Specialist at Glassdoor
  • 4. Agenda • Optimize job descriptions (and job titles) for search • Communicate company culture, values and work-life balance • Attract the right talent • Tailor job descriptions for mobile • Live Q&A Confidential and Proprietary © Glassdoor, Inc. 2008-2015
  • 5. Think Like a Search Engine Confidential and Proprietary © Glassdoor, Inc. 2008-2015
  • 6. Titles Are Serious Business Instead of: • Rainmaker • Brand Ninja • Happiness Hacker • Quota Crusher Try: • Salaried Account Executive • Social Media Specialist • Human Resources Manager • Sales Development Rep Confidential and Proprietary © Glassdoor, Inc. 2008-2015
  • 7. Location of Role Confidential and Proprietary © Glassdoor, Inc. 2008-2015
  • 8. Communicate Culture and Values Confidential and Proprietary © Glassdoor, Inc. 2008-2015
  • 9. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Do You: Showcasing Culture and Values
  • 10. Attract the Right People Confidential and Proprietary © Glassdoor, Inc. 2008-2015
  • 11. Performer Dimensions Build a Role Model Prioritize for Performance Set Expectations Be Judicious Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Profile Before You Promote
  • 12. Instead of: • Build campaigns for lead generation to fill sales lead pipeline Try: • Be loved by sales and valued as the top lead generator by our CEO • Create and implement compelling lead generation campaigns to fill the sales pipeline Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Highlight the Role’s Impact
  • 13. Tailor Descriptions for Mobile Viewing Confidential and Proprietary © Glassdoor, Inc. 2008-2015
  • 14. Jobs on the Run Confidential and Proprietary © Glassdoor, Inc. 2008-2015 30% chance your job description will be viewed from a mobile device
  • 15. Experiments Aren’t Only for Chemistry Lab Confidential and Proprietary © Glassdoor, Inc. 2008-2015
  • 16. AB Testing Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Test What Works Best A Bor
  • 17. Standardize The Process Confidential and Proprietary © Glassdoor, Inc. 2008-2015
  • 18. •Basic department templates •What are the “must haves”? •Designated Dave (the reviewer) •Tracking Make a Blueprint Confidential and Proprietary © Glassdoor, Inc. 2008-2015
  • 19. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Need Further Inspiration? Google Stalk Competitive Intel Track Clicks
  • 20. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Using Jazz + Glassdoor Together +
  • 21. Q & A Confidential and Proprietary © Glassdoor, Inc. 2008-2015