How to Recruit
Healthcare Professionals
Glassdoor asked nearly 500 healthcare professionals about their
job search plans a...
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Recruiting for Healthcare

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Recruiting for Healthcare

  1. 1. How to Recruit Healthcare Professionals Glassdoor asked nearly 500 healthcare professionals about their job search plans and how they like to be recruited—making recruiting healthcare professionals as simple as “an apple a day.” 2 17+ million employees in the U.S. $2,127 average industry cost-per-hire average time-to-fill for more than 23% of industry positions 64% Healthcare Professionals Share Job Search Plans 112 days plan to look for a new job in the next year 42% plan to look for a new job in the next three months 19% have no plans to look for a new job at all Plan to look for a job in the next 3 months: The top workplace factors that would cause healthcare professionals to leave their jobs: 1 2 3 Salary and compensation Career growth opportunities Relationships with managers/direct boss 75% 62% 42% number of healthcare How to Recruit How to Attract Top Talent 1 2 3 Transparent about the pros & cons of different companies/hospitals Work as hard for me as they do employers Knowledgeable about my experience 70% 65% 61% 5 Solid communication skills 6 Not pushy 43% 4 Someone with a strong understanding of the medical community 56% Online job sites 87% Former co-workers 25% Networking events 16% Friends 33% Social media 23% Conferences 7% Recruiters 30% Current co-workers 22% Family 6% Healthcare Professionals Hear About Job Openings from: Recruiters 37% of men say they hear about new job opportunities via recruiters, compared to 27% of women. Conferences 12% of men hear about job openings at conferences compared to only 4% of women. Friends 35% of women say they hear about job openings from friends, compared to only 29% of men. Former Co-Workers 28% of women hear about jobs from former co-workers, compared to 20% of men. Hosted meetups offering the opportunity to speak with other current healthcare professionals Conferences with other healthcare professionals Blog posts from healthcare professionals that work at the company/hospital Guerilla marketing campaigns in an area frequented by healthcare professionals Video interviews from healthcare professionals that work at the company/hospital 34% Social media outreach 43% 32% 27% 18% 17% “Be honest about the position including the downsides of it and its challenges.” “Be realistic about job duties & compensation…same goes for company goals and culture. Don’t just tell me how you’re exceeding expectations, show me.” “Don’t leave me hanging and wondering. Once I interview, give me feedback on whether or not I'm getting hired.” DOs Recruitment Tactics that Work! Attributes of Recruiters Healthcare Professionals Most Value: What works best when reaching healthcare professionals? “Don’t try to sell a job description, instead stay matter of fact. More transparency and honesty.” DONTs Feedback from Healthcare Professionals to Recruiters Top Reasons Healthcare Professionals Would Leave Their Jobs 75% 42% 30% 11%15%27% 27%29% Salary and Compensation Career Growth Opportunities Relationships with Managers Culture Amount of Work Senior Leadership Relationship with Peers Company Mission & Values Frequency of Required Travel 35% Type of Work 41% Location/ Commute 23% Company/Hospital Reputation 62% If you’re hiring, look for areas where your organization excels and message to those during the interview process. Money Isn’t Everything When healthcare professionals are making job decisions they trust the following sources for more information: 94% Current work colleagues 67% Friends 56% Family 33% of healthcare professionals read online reviews about a company before accepting a job offer 86% of healthcare professionals are more likely to apply to a company that a friend recommends Previous work colleagues 62% Online forums 44% Online news sources & blogs 32% Previous manager 23% College/University professor or other academic advisor 14% Current manager 16% Recruiters 9% Bottom line: when recruiting healthcare professionals, your employer brand reputation matters, find out how to manage it with Glassdoor. http://employers.glassdoor.com/ Sources: Glassdoor; U.S. Census Bureau, July 2013 (17 million stat); LEAN Human Capital & The Recruiter Academy, 2012 (112 days average time-to-fill stat); Bersin & Associates, 2012 ($2,127 average cost-per-hire stat); For complete Glassdoor methodology, contact pr@glassdoor.com 54% Searched Job Titles on Glassdoor 1 2 Physical Therapist Registered Nurse 3 Occupational Therapist 4 Nurse Practitioner 5 Medical Assistant op 5Top 5Top 5 35%Men 45%Women 66% are likely to accept less money to work at a company/hospital with a great culture are likely to accept less money to work at a company/hospital that values helping people above all else 56% What Influences Job Decisions

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