0
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
What Is Transparency?
An Inside Look at What It’s Like...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Why Is Transparency Important?
of new employees
have “...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
What Is OpenCompany?
A Program to Recognize Companies ...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
What It Means to Be Open
oReceptive
oHonest
oAccountab...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Having Your Head In the Sand is the Wrong
Approach
If ...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Anyone with an Employer Account
Who Can be an OpenComp...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
OpenCompany: 5 Steps Towards Transparency
Add
Photos
G...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Step 1: Join the Conversation
Develop A Mission Statem...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Branding Your Profile for Today’s Candidates
Authentic...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
How to Complete Step 1
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Step 2: Add Visuals that Speak to Candidates
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
o Take photos of fun company activities
oPhotograph or...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
How to Complete Step 2
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Step 3: Get Your Employees Involved
of job seekers say...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
How to Complete Step 3
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Step 4: Respond to Reviews
of job seekers find the emp...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Zillow CEO Spencer Rascoff
responds to
reviews
on beha...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Tips for Responding to Reviews
Be Authentic
Say Thank ...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Step 5: Promote Your Employer Profile
52%
trust family...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Places to Promote
o Link to Your Profile
o On Your Car...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
How to Complete Step 5
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Benefits of Becoming an OpenCompany
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Allstate Discusses Benefits of Becoming an
OpenCompany
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How to Become an OpenCompany

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Highlight your transparency to job seekers and become an OpenCompany. This webinar covered:

-The 5 steps required to earn an OpenCompany distinction and badge
-How to leverage OpenCompany to attract higher-quality candidates
-How to adopt employee engagement and branding best practices

Published in: Business, Marketing, Technology
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Transcript of "How to Become an OpenCompany"

  1. 1. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor What Is Transparency? An Inside Look at What It’s Like to Work at Your Company
  2. 2. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Why Is Transparency Important? of new employees have “buyer's remorse” trust reviews more when they see both good and bad scores
  3. 3. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor What Is OpenCompany? A Program to Recognize Companies that Embrace Transparency
  4. 4. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor What It Means to Be Open oReceptive oHonest oAccountable
  5. 5. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Having Your Head In the Sand is the Wrong Approach If you don’t manage your brand, someone else will write the story for you
  6. 6. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Anyone with an Employer Account Who Can be an OpenCompany?
  7. 7. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor OpenCompany: 5 Steps Towards Transparency Add Photos Get Reviews Promote Your Profile Update Profile Respond to Reviews
  8. 8. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Step 1: Join the Conversation Develop A Mission Statement that Gives An Authentic View of What it’s Like to Work For You 4 in 7 candidates read reviews before even forming an opinion about your company
  9. 9. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Branding Your Profile for Today’s Candidates Authentic Credible Aspirational Relevant
  10. 10. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor How to Complete Step 1
  11. 11. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Step 2: Add Visuals that Speak to Candidates
  12. 12. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor o Take photos of fun company activities oPhotograph or video a “day in the life” o Post visuals on your career site and through social media Have an Employee Photo or Video Contest
  13. 13. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor How to Complete Step 2
  14. 14. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Step 3: Get Your Employees Involved of job seekers say ratings and reviews from those on the inside are influential when deciding where to work
  15. 15. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor How to Complete Step 3
  16. 16. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Step 4: Respond to Reviews of job seekers find the employer perspective useful when learning about jobs and companies
  17. 17. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Zillow CEO Spencer Rascoff responds to reviews on behalf of the company. As a result, four candidates in a recent 30-day period said that reading the employer response solidified their decision to accept the job offer. See Results from Responding to Reviews
  18. 18. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Tips for Responding to Reviews Be Authentic Say Thank You! Recognize the Positive Address the Issues
  19. 19. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Step 5: Promote Your Employer Profile 52% trust family and friends Only 5% trust a company’s own website
  20. 20. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Places to Promote o Link to Your Profile o On Your Career Site o In Social Media Posts o In Recruitment Videos o At Recruitment Events
  21. 21. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor How to Complete Step 5
  22. 22. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Benefits of Becoming an OpenCompany
  23. 23. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Allstate Discusses Benefits of Becoming an OpenCompany
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