Law Firm Branding

LAW FIRM B ® ANDING Glass Rock strategic b ® and agency

what a br ® nd is not?

It’s not a ....

L OGO

I D ENTI T Y LAWYER LAW FIRM SPECIALIST LITIGATOR NEGOTIATOR

SERV I CE

LITIGATION

COMMERCIAL

MEDICAL LAW PROPERTY TRANSFERS TRADE MARKS CRIMINAL MOTOR VEHICLE ACCIDENT CLAIMS ESTATE ADMINISTRATION

It’s

not

what you say it

is !

It’s

what your

CLIENTS

&

POTENTIAL CLIENTS

say it

is

LAW FIRM B ® ANDING

what is a b ® and ?

Brand: is the embodiment of the promise that a product, service or company will deliver or be experienced by the client Source: Persuasive Brands

“ A brand is more than a name or a logo – it is a promise and a contract with every customer with whom you are dealing. And if people feel that the offering does not live up to what they expect from the brand, they will decide to stop buying.”

R ichard B ranson

PR O MISE

CONTRAC T

F E ELING

E X PECTAT I ON

T = R + D

Trust Reliable Delight

trust comes from meeting and beating customer expectations

Source: The Brand Gap

 logical connect  promise  emotional connect  trust LAW FIRM B ® ANDING

what is

marketing ?

“ marketing is the tool set used to insure that a firm sells a service at the optimum volume & price to maximize profit.”

Source: Interact Marketing

“ B ® anding & marketing intersect. B ® anding determines what services are offered and who offers them. Marketing is how those services are sold”

Source: Interact Marketing

why focus on building a strong b®and ?

clients face a dizzying array of choices

legal services are a commodity

w hat are the

be n efits of a

strong b®and ?

A strong b ® and differentiates from similar offerings

me! me! me! me! me! me! me! me! me! me! me! me! me! me! me! me! me! me! me! me! me! me! me! me! me! me! me! me! me! me! me! me! me! me!

a strong b ® and reduces the need to compete on price

it gives employees a sense of purpose: “ we are here because… ”

a strong b ® and ensures

client retention

&

client acquisition

a strong b ® and

e n sures

q u ality control

it guides the

v ision

&

ma n agement

of the f i rm

FACT !!!

10 %

positive differentiation

=

28.5 %

increase in revenue

Source: Altman Weil

how do we build a strong b ® and ?

create brand leadership – Positioning

make it the heart of your practice- Culture

innovate & specialize- Promise

deliver- Trust

live your brand- Brand Ambassador

create brand visibility creative touch points

reme m ber

Great brands are crafted with CLARITY

Established on TRUTH

Communicated with PASSION

Source: Boomtown Advertising

CON T ACT

contact us if we can help you create a strong b ® and

contact sean on:

[email_address]

N O TICE

You may copy, distribute and reference this presentation on condition that you clearly indicate that Glass Rock strategic brand agency is the owner hereof.

We would appreciate it if you will make available to whoever wants it, our contact details

If you would like us to undertake a brand audit or assistance with a brand strategy or for any form of marketing and strategic brand training, please contact us via email.