Your SlideShare is downloading. ×
0
The Image is Flat: Strategic Action for Politics & and Economic Policy<br />SilihAgungWasesa, Managing Partner AsiaPR, sil...
It started from...<br />The invention of new technology and <br />web 2.0<br />
And Now...<br />
The world becomes flat<br />The image turns into flat<br />New PR approach<br />PR 2.0  or Cyber PR<br />The new Strategic...
what happened in our country?<br />
Freedom to express and share opinions<br />
New online community<br />
Indeed… Social Movement = people power<br />
Learned from Obama<br />
During the Primaries<br />2006-2008<br />As the DNC Nominee<br />Aug 2008<br />Post-election<br />Nov 2008 onwards<br />
Inspired from Obama . . .<br />Affected our political policy, especially in previous election<br />
Succeed?<br />
Still in transition, so the online campaign is not fully implementedWHY?<br />They forget the strategic phase <br />and ho...
Talk<br />The new Strategic Communication<br />Participate<br />Connect<br />Main Strategy<br />Engage<br />Community<br />
The Key Important Factors:<br />04<br />Your Brand Everywhere<br />»Try different  channel<br />»Converting online chatter...
And the most important<br />
After you started with 2.0, you should govern with 2.0<br />
The challenge going forward will be to:<br /><ul><li>Foster adoption of Web 2.0 functionality in government
Move beyond a horizontal approach to a networked approach
Focus on mission-critical activities
Drive towards simplicity</li></li></ul><li>
Study Case:<br />
Study Case:<br />
Upcoming SlideShare
Loading in...5
×

The image is flat

224

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
224
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "The image is flat"

  1. 1. The Image is Flat: Strategic Action for Politics & and Economic Policy<br />SilihAgungWasesa, Managing Partner AsiaPR, silih@asiapr.net<br />
  2. 2. It started from...<br />The invention of new technology and <br />web 2.0<br />
  3. 3.
  4. 4.
  5. 5. And Now...<br />
  6. 6. The world becomes flat<br />The image turns into flat<br />New PR approach<br />PR 2.0 or Cyber PR<br />The new Strategic Communication<br />
  7. 7.
  8. 8. what happened in our country?<br />
  9. 9. Freedom to express and share opinions<br />
  10. 10. New online community<br />
  11. 11. Indeed… Social Movement = people power<br />
  12. 12. Learned from Obama<br />
  13. 13. During the Primaries<br />2006-2008<br />As the DNC Nominee<br />Aug 2008<br />Post-election<br />Nov 2008 onwards<br />
  14. 14.
  15. 15. Inspired from Obama . . .<br />Affected our political policy, especially in previous election<br />
  16. 16.
  17. 17. Succeed?<br />
  18. 18. Still in transition, so the online campaign is not fully implementedWHY?<br />They forget the strategic phase <br />and how to implement it<br />
  19. 19. Talk<br />The new Strategic Communication<br />Participate<br />Connect<br />Main Strategy<br />Engage<br />Community<br />
  20. 20. The Key Important Factors:<br />04<br />Your Brand Everywhere<br />»Try different channel<br />»Converting online chatter <br /> to human interaction<br />02<br />A simple message, well told<br />» Simple, defined messages<br />» Take the consumer experience<br />» Make it their cause<br />03<br />Speak to the Heart<br />»New Media & Touchpoints<br />»Old Media used well<br />01<br />Knowing <br />Where To Play<br />» Identifying strategic <br /> segments early<br />»Know thy consumer<br />05<br />No Small Change <br />»Keeping the doors open<br />» Giving social networks the <br /> tools to self-organise<br />06<br />Building engagement<br />»Keeping the doors open<br />» Giving social networks the <br /> tools to self-organise<br />07<br />Evolution of Message Platforms<br />»Laddering of platforms<br />»Strategy setting in good <br /> time<br />08<br />Be Prepared To Win<br />»Post-Launch Build-up<br />»Keeping up consumer <br /> engagement<br />
  21. 21.
  22. 22. And the most important<br />
  23. 23. After you started with 2.0, you should govern with 2.0<br />
  24. 24. The challenge going forward will be to:<br /><ul><li>Foster adoption of Web 2.0 functionality in government
  25. 25. Move beyond a horizontal approach to a networked approach
  26. 26. Focus on mission-critical activities
  27. 27. Drive towards simplicity</li></li></ul><li>
  28. 28. Study Case:<br />
  29. 29.
  30. 30.
  31. 31. Study Case:<br />
  32. 32.
  33. 33. RanahHukum<br />RanahEkonomi<br />Kasus<br />RanahPolitik<br />
  34. 34. Thank You<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×