CONTENT MARKETINGCreating, marketing and distributing any kind ofcontent, is now easier than ever before
CONTENT IN OUR DAYS IS NOT A “CONTENT”, IFIT IS NOT SHARED! This has been developed by the advent of the social networking boom and blogging software that facilitates fast efficient multi-media publishing.
Some facts about “Content” Facebook has approximately 90 billion images; 6 billion images are published every month, and this number is growing! As of June 2012, Flickr has seven Billion Photos Eleven million videos are uploading worldwide every minute Approximately 350 million blog posts are published every year
Why is Content in demand? Because peopleare looking for Information Education Suggestions Solutions to problems Entertainment
IN THE DEVELOPING WORLD, THE DEMAND FOR KNOWLEDGE, CONTENT IS NEVER ENDING
LET’S LIST ALL TYPES OF CONTENT WE KNOW SOFAR 1.Videos 2. Presentations 3. Images 4. Text Content 5. Audio
VIDEOSTypes of videos: Interviews Meeting records (try not to break confidential policy) Presentations Video about products “How To” videos that instruct and teach People feedbacks, comments about your product, service or store.
PresentationsPresentation is easier to create compared with Video. Youcan create different types of presentations. Yourpresentations may instruct your customers how to useproducts and may be applied to your product on onlinestores.
IMAGES Photos at events demonstrate active participation in your industry and can provide high credibility through association. A variety of photos of your product is better than text description. Take photo of your staff at work. It can provide a personal insight to a company that humanizes companies , a vital element to any social web. Make photos of your business, café, restaurant, spa salon or golf club, to provide your customers with clear expectations give an idea for your customer what to expect. By providing nice, bright attractive images, you increase your brand recognition and lift your rating above your competitors.
TEXT CONTENT The most highly engaging text: White papers – General reports, which describes some aspects for prospective buyers. They are generally 8-12 pages in length eBooks – They are usually 20-100 pages in length. Such resources can be free (in the short form) and may be sold in the longer format. eBook usually present more complex information than white papers. Case Studies –They are typically 1-2 pages long and with the narrative structure of the a story and are based upon real life events. Usually they describe strategies and tactics of particular business cases.
Audio Audio and podcasts are widely used. Podcasts can also be very effective when packaged together with a presentation or video Audio is a powerful marketing tool. People listen to audio while doing other things. Therefore audio content suggests more variety and simplicity in recording and implementation. You can boost your sales simply by recording audio instruction to each of your product. You can always describe the advantages of your product, using different examples.
HOW AND WHERE TO USE?«Sometimes using a range of formats for the sameinformation will allow you to reach a broader audience» You can use all kinds of content forms for marketing purposes on glabex.com. Glabex is made for a wide range of businesses to quickly upload business information, product catalog, enrich your profile with multi text, images, audio and video content.
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