WHAT IS THE EMAIL MARKETING’S SECRET? There are certain things you can do to improve the results of your email marketing campaign
THE BEST MARKETING PRACTICES Make it Valuable Be Consistent Include a clear call to action Keep it simple and short Perform the highest quality
MAKE IT VALUABLESending your customer an endless string of uselessinformation, will be forwarded to trash and marked asspam immediately. Instead, to make sure that the content ofyour emails is useful for your readers, offer somethingvaluable. There can be links to helpful articles, a fewvaluable tips or coupons, interesting news about your newproduct issues, or events, organized by your company.
BE CONSISTENTIf you really want to reach your customers and create yourbrand image, you need to be consistent in your e-mailefforts. Do not just send a e-mail disorganized, spammingyour potential customers with useless and irrelevantinformation. It is better to create an organized editorialcalendar, in order to build a regular newsletter. Once such anewsletter, has been created, it can be send at least weekly.
INCLUDE A CLEAR CALL TO ACTIONIt is a fact that people do what they say. Instead of hopingthat your prospects will take action, tell them! Whateverthe purpose of your e-mail address is, whether to sell a newproduct or service to get people to sign up for an event orwebinar, use action words like "click here to buy now" or"signed today," to encourage your readers to this goal.
KEEP IT SIMPLE AND SHORTNobody wants to spend their time to reading unexpectedunfamiliar email. Creating an email marketing campaign,will catch your potential customer’s attention. So , makeyour content concise and clear for anybody to read andmost important short. Try to explain your point in 2-3sentences. Keep in mind that the majority of readers lookonly at the first or second sentences
PERFORM THE HIGHEST QUALITYExplain what the best you think your customer will beinterested to the most.
KEEP IT COMPATIBLEThere are so many different operating systems anddevices. No one knows what and how to retrieve andread. E-mail make sure you make your email acceptablewithin the most popular email services. Try to keep yourcontent without pictures, as many programsautomatically disable this option.
TAKE A LOOK AT THE FOLLOWING EXAMPLES: Example 1. Invitation Email Example 2: Conformation email
EXAMPLE 1. INVITATION EMAIL We invite you to visit our unique business platform, which allows you Open your own branded online store Increase your brand recognition, by being integrated with a community network Run Daily Coupons promotions Create professional business profile Optimize professional search engines Increase social awareness, by creating intelligent social media marketingSIGN UP (“Call To Action button”)Please proceed to the following link www.glabex.com
EXAMPLE 2: CONFORMATION EMAILThanks for joining Glabex.You have successfully signed up.Weve automatically generated the following Glabex username for you:Username: Alen.RYou can change your username and password by going to your profile settings.Now the fun part – Sign in to Glabex and get started!Enjoy,Glabex
THESE SIMPLE TIPS WILL HELP YOU MASTER THISEMAIL MARKETING TECHNIQUES AND REMOVE THEMYSTERY OF GREAT EMAIL MARKETINGCAMPAIGNS, YOU CAN TURN YOUR MEDIOCREMARKETING CAMPAIGNS AND E-MAIL INTO ADYNAMIC REVENUE-GENERATING MACHINE.