Evolution of Media

Innovation and Evolution of Media How To Embrace Changes In Media PR Week Lab Findings

Don’t Fight Change
Embrace new media - Include hyperlinks, images, and videos in newsletters
Not just distribution
Audiences outside the target can get involved

The Global Social Media Check-up

Every Company Is Now A Media Company The Global Social Media Check-up

Twitter
Average number of followers per account - 1,489
Average number of new posts per week - 27
42 % Global Fortune 100 being Tweeted
(Past Week) 82 % Tweeting company news, 38 % responding to Tweets, 32 % re-Tweeting

Facebook
Average number of new posts per week - 3.6
Average number of fans per account - 40,884
(Past Week) 59 % pages with posts from the company, 43 % pages with posts from fans, 47 % posts with comments from fans

YouTube
Average number of new videos per month - 10
Average number of subscribers - 452
Average number of views - 38,958
(Past Month) 68 % channels with new video from the company, 76 % channels with new comments from subscribers

Blog
Average number of posts per month - 7
(Past Month) 36 % company blogs with new posts, 54 % posts with viewer comments

Era of Broadcasting To Era of Engagement
Your audience is being splintered
Drive results across all channels
Content is no longer king... Context Is King
Social Media still needs manual engagement

The Conversation

Influencers
Influencer - A digital “tastemaker” that sparks interest within their realm both online and off
Influence by taking time to develop relationships that show expertise
“ Sweat-Equity ”

Internal Communication
An acceleration in trust creates an acceleration in action
Trust in employees is the only way external communication can be productive
Provide internal guidelines to help employees become experts, then allow external communication

Conclusion “ An essential way [to] accelerate change and innovation is...consistent [not just repetitive] communications.” - Ben Edwards

Acknowledgements
Brian Solis , Principal at FutureWork
Ben Edwards , VP, Digital Strategy and Development at IBM
Tom Foremski , Technology and Media Business Reporter at Silicon Valley Watcher
PR Week

Evolution of Media

by Gkchesman on Jun 15, 2010

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Evolution of Media — Presentation Transcript