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UC Davis Susan Abplanalp Design


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  • 1. Social MediaImprove your social mediaskills!
  • 2. Why is social media important?•  Social Media provides almost instant access to information around the world. We use social media to leverage or deepen relationships. •  Listen to friend’s activity. •  Provide awareness about our own activities. •  Engage with potential business relationships. •  Influence decision makers. •  Look for customer support.
  • 3. Social Media StatsticsSources;
  • 4. Social Media Penetration
  • 5. Social Media for Job Seekers•  What Networks are Recruiters using: •  98% use LinkedIn •  42% use Twitter •  33% use Facebook •  19% use Twitter in conjunction with LinkedIn•  How are Recruiters Using Social Media •  58% are sourcing applicants •  49% are posting job opportunities Source:
  • 6. Which Social Media is right foryou? Facebook Twitter Linked In Networking andPrimary Role Engagement Engagement recruiting but changing Transparency, power ofBenefit Immediacy Contemporary approach the crowd 1.  Consumers 1.  Consumers 1.  Job SeekersPrimary Audience 2.  Employees 2.  Employees 2.  Employees 3.  Media 3.  Media 3.  Alumni Positive, encouraging,Tone of Voice Positive, Informal Professional, informing funny, fun Timeline set up time Information passes Not great reporting, lessNegatives consuming, hard to get quickly, display is poor engagement. followers
  • 7. Set up your profiles•  Facebook – Tell your story!! Facebook has restructured their landing page to include your story and highlights.•  Twitter – Look for keywords to put in your profile that people will find you. No sentences.•  Linked In – Should look like your resume. Include your skills! Put up a nice photo with only you in the picture. Use appropriate key words and phrases in your heading and title.
  • 8. Increase your social mediapresence!•  Facebook – invite friends. Check out your suggestions.•  Twitter – you get what you give in twitter. Look for influencers (or recruiters). Use Whoisflollowingwhom to build a network. Follow your followers. Make sure who you follow is active.•  Linked In – Go through your address book to invite people. This channel is the easiest to increase your following.
  • 9. Ways to Engage•  Share pictures•  Ask questions•  Respond to questions, comments and mentions•  Share content that you read that is interesting•  Create light stories •  Always be positive•  Share events or places you visit
  • 10. Tips for EngagementFacebook Twitter Linked InComment on post -FB Post often using bitly or Join Groupsmeasures your interaction links to shorten urls to meet thewith friends 140 character limitTag friends in pictures Mention people Start discussions in groupsPost events or click attend Tweet when at events or out at Post achievements ( places just finished social media training class)Post pictures, activities or Use key words with hashtags Post links to blogs orinteresting news content interesting news contentUse Likes Courtesy to thank users when Write referrals and ask for your content is tweeted referralsOrganize your friends Create Lists Tag and filter connections to organize
  • 11. Consume, Engage, Create andTrackDashboards are used manage your social media acrosschannels (FB,Twitter and Linked IN).•  Consume or read information –read links, track keywords, and specific information. It is not good for pictures.•  Engage – you can retweet and respond to mentions.•  Create – you can shrink URL, post across channels and schedule your posts. Your posts will come across more evenly and efficiently.•  Track – how often your posts are clicked through (via, followers, likes, mentions
  • 12. DashboardsThe most popular dashboards are Hootsuite, Tweet Deck and Buffer.Here is an example of Hootsuite. • 
  • 13. Next Steps:•  Facebook •  Review you profile and update your cover photo. •  Add highlights with pictures to the timeline. •  Engage with your pages that you like.•  Twitter •  Find influencers (people that you find interesting). Start by reviewing lists. •  Create lists of your followers. These can be private or public. •  Use hashtags for your keywords in your postings.
  • 14. Next Steps•  Linked In •  Join Groups that are relevant to you. •  Engage is conversations by asking or responding to questions. •  Ask for a referral.•  Dashboard •  Set up Hootsuite. •  Import your Twitter lists. •  Schedule your first posting.
  • 15. Links to use:•••••  http://bufferapp.comhttp://•••