Product Canvas Step-by-Step

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Creation and refinement of the product backlog can be achived in different ways.

Roman Pichler, in is post originally written in Jul, 16 2012 - http://www.romanpichler.com/blog/agile-product-innovation/the-product-canvas , has proposed a really interesting approach: use canvas to create and share product vision and product backlog creation and refinement.

I used this approach for a while with cool results.
These slides are a step-by-step introduction of the tool.

Please send me feedbacks to correct and improve it!

You can use these slides under Creative Commons Attribution-ShareAlike 3.0 Unported License.

Published in: Business

Product Canvas Step-by-Step

  1. 1. PRODUCT INNOVATION USING CANVAS.A STEP-BY-STEP GUIDE.Product  Idea   Capture  and  validate  ini2al  assump2on  By  Giulio  Rooggero  CC  3.0  -­‐  Work  derived  by  Roman  Pichler  work    h>p://www.romanpichler.com/blog/agile-­‐product-­‐innovaCon/the-­‐product-­‐vision-­‐board  CC  3.0    Product visionBusiness model canvasProduct canvasDefine  the  business  model  Define  the  product  features  
  2. 2. Introduc2on  Crea2on  and  refinement  of  the  product  backlog  can  be  achived  in  different  ways.    Roman  Pichler,  in  is  post  originally  wriBen  in  Jul,  16  2012  -­‐  hBp://www.romanpichler.com/blog/agile-­‐product-­‐innova2on/the-­‐product-­‐canvas  ,  has  proposed  a  really  interes2ng  approach:  use  canvas  to  create  and  share  product  vision  and  product  backlog  crea2on  and  refinement.    I  used  this  approach  for  a  while  with  cool  results.  These  slides  are  a  step-­‐by-­‐step  introduc2on  of  the  tool.    Please  send  me  feedbacks  to  correct  and  improve  it!    You  can  use  these  slides  under  Crea2ve  Commons  ABribu2on-­‐ShareAlike  3.0  Unported  License.  
  3. 3. Product  Vision  Board  –  Ini2al  assump2ons  Vision StatementWho is for? Needs TOP Features Business expectationsWrite  in  one  sentence  the  aim  of  the  product  What  are  the  needs  that  this  product  will  sa4sfy?  List  of  main  features  of  the  product  What  are  the  values  that  this  product  will  generate  for  the  company?    Values  can  be  profit,  market  share,  cost  saving,  improve  KPIs  and  so  on..  BarriersImpediments  to  sa4sfy  these  needs  Impediments  to  reach  these  values  Who is out?List  eventually  who  is  not  the  target  barrieRsList  people  who  are  the  target  of  the  product.    People  may  be  cutsomers,  end-­‐users,  internal  users  …  all  stakeholders  that  will  are  impacted  by  the  product.  Use  roles  to  iden4fy  them  
  4. 4. Product  Canvas  –  Create  the  product  backlog  Vision Statementpersonas How personas live the product User storiesWrite  in  one  sentence  the  aim  of  the  product  Describe  how  the  various  personas  interact  with  the  product  sa4sfying  their  needs.  Detailed  features  of  the  product  backlog  epicsHigh  level  main  features  of  the  product  Name Product  or  Service  name  name  background  needs  name  background  needs  name  background  needs  Ac2on  1   Ac2on  2  Ac2on  3  Ac2on  1   Ac2on  2  Ac2on  3  constrainsExternal  constrains  designVisual  design  
  5. 5. Product  Canvas  Insightsfrom UserfeedbacksProduct    increment    or    MVP  ON THE BASE OF THE PRODUCT CANVAS ACONTIUNUOUS LEARNING CYCLE LIVE.
  6. 6. Step-­‐by-­‐step  example*  –  The  Home  App  Show  on  a  mobile  status  of  home  Product  Idea  *derived  by  a  real  use  case  
  7. 7. Product vision
  8. 8. Vision StatementProduct  Vision  Board  –  Ini2al  assump2ons  Provide  a  mobile  applica4on  to  monitor  and  control  home  
  9. 9. Vision StatementWho is for?Housedold    Private  guards    Parents  Product  Vision  Board  –  Ini2al  assump2ons  Provide  a  mobile  applica4on  to  monitor  and  control  home  
  10. 10. Vision StatementWho is for?Housedold    Private  guards    Parents  Product  Vision  Board  –  Ini2al  assump2ons  Provide  a  mobile  applica4on  to  monitor  and  control  home  Who is out?Foreign  
  11. 11. Vision StatementWho is for?Housedold    Private  guards    Parents  Product  Vision  Board  –  Ini2al  assump2ons  Provide  a  mobile  applica4on  to  monitor  and  control  home  Who is out?Foreign  NeedsKnow  if  there  are  problems  at  home    Control  device  remotely    Be  alerted  immediately  if  cri4cal  events  happen      
  12. 12. Vision StatementWho is for?Housedold    Private  guards    Parents  Product  Vision  Board  –  Ini2al  assump2ons  Provide  a  mobile  applica4on  to  monitor  and  control  home  Who is out?Foreign  NeedsKnow  if  there  are  problems  at  home    Control  device  remotely    Be  alerted  immediately  if  cri4cal  events  happen      BarriersUsability    Real4me  
  13. 13. Vision StatementWho is for?Housedold    Private  guards    Parents  Product  Vision  Board  –  Ini2al  assump2ons  Provide  a  mobile  applica4on  to  monitor  and  control  home  Who is out?Foreign  NeedsKnow  if  there  are  problems  at  home    Control  device  remotely    Be  alerted  immediately  if  cri4cal  events  happen      BarriersUsability    Real4me  TOP FeaturesShow  current  events    Filter  events    Show  video  of  home    Localize  an  event    Manage  an  event    Browse  events  history  
  14. 14. Vision StatementWho is for?Housedold    Private  guards    Parents  Product  Vision  Board  –  Ini2al  assump2ons  Provide  a  mobile  applica4on  to  monitor  and  control  home  Who is out?Foreign  NeedsKnow  if  there  are  problems  at  home    Control  device  remotely    Be  alerted  immediately  if  cri4cal  events  happen      BarriersUsability    Real4me  TOP FeaturesShow  current  events    Filter  events    Show  video  of  home    Localize  an  event    Manage  an  event    Browse  events  history  Business expectationsSell  more  home  automa4on  systems    Reduce  the  cost  of  home  automa4on  system  because  it  is  no  more  need  of  fix  panels    Increase  market  share  with  a  cool  product  
  15. 15. Vision StatementWho is for? Needs TOP Features Business expectationsKnow  if  there  are  problems  at  home    Control  device  remotely    Be  alerted  immediately  if  cri4cal  events  happen      Show  current  events    Filter  events    Show  video  of  home    Localize  an  event    Manage  an  event    Browse  events  history  Sell  more  home  automa4on  systems    Reduce  the  cost  of  home  automa4on  system  because  it  is  no  more  need  of  fix  panels    Increase  market  share  with  a  cool  product  BarriersUsability    Real4me  Reliability    Trust  Who is out?Foreign  barrieRsHousedold    Private  guards    Parents  Product  Vision  Board  –  Ini2al  assump2ons  Provide  a  mobile  applica4on  to  monitor  and  control  home  
  16. 16. Product canvas
  17. 17. Vision Statement Provide  a  mobile  applica4on  to  monitor  building  status  Name The  Home  App  Product  Canvas  
  18. 18. personasgianni  40  years  old  Single  Tech  expert    Private  guardian  of  the  house  Be  alerted  of  cr2cal  problems    Ack  event  Product  Canvas  Vision Statement Provide  a  mobile  applica4on  to  monitor  building  status  Name The  Home  App  
  19. 19. Vision Statement Provide  a  mobile  applica4on  to  monitor  building  status  Name The  Home  App  Product  Canvas  personasgianni  40  years  Single  Tech  expert  Private  guardian  of  the  house  Be  alerted  of  cri2cal  problems    Ack  event  
  20. 20. Vision Statement Provide  a  mobile  applica4on  to  monitor  building  status  Name The  Home  App  Product  Canvas  personasgianni  40  years  Single  Tech  expert  Private  guardian  of  the  house  Be  alerted  of  cri2cal  problems    Ack  event  anna  Monitor  home    Visualize  video  35  years  Married  Accurate  Wife  and  owner  of  the  house    
  21. 21. Vision Statement Provide  a  mobile  applica4on  to  monitor  building  status  Name The  Home  App  Product  Canvas  personasgianni  40  years  Single  Tech  expert  Private  guardian  of  the  house  Be  alerted  of  cri2cal  problems    Ack  event  anna  Monitor  home    Visualize  video  35  years  Married  Accurate  Wife  and  owner  of  the  house    jean  65  years  Re2red    Dad  of  anna      Fix  a  problems  when  anna  is  in  vaca2on  
  22. 22. Vision Statement Provide  a  mobile  applica4on  to  monitor  building  status  Name The  Home  App  Product  Canvas  personasgianni  40  years  Single  Tech  expert  Private  guardian  of  the  house  Be  alerted  of  cri2cal  problems    Ack  event  anna  Monitor  home    Visualize  video  35  years  Married  Accurate  Wife  and  owner  of  the  house    jean  65  years  Re2red    Dad  of  anna      Fix  a  problems  when  anna  is  in  vaca2on  Alert!   Check  Ack  How personas live the productDescribe  how  the  various  personas  interact  with  the  product  sa4sfying  their  needs.  
  23. 23. Vision Statementpersonas How personas live the productProvide  a  mobile  applica4on  to  monitor  building  status  Describe  how  the  various  personas  interact  with  the  product  sa4sfying  their  needs.  Name The  Home  App  gianni  40  years  Single  Tech  expert  Private  guardian  of  the  house  anna  jean  Alert!   Check  Ack  Be  alerted  of  cri2cal  problems    Ack  event  35  years  Married  Accurate  Wife  and  owner  of  the  house    Monitor  home    Visualize  video  65  years  Re2red    Dad  of  anna      Fix  a  problems  when  anna  is  in  vaca2on  Product  Canvas  
  24. 24. Vision Statementpersonas How personas live the productProvide  a  mobile  applica4on  to  monitor  building  status  Describe  how  the  various  personas  interact  with  the  product  sa4sfying  their  needs.  Name The  Home  App  gianni  40  years  Single  Tech  expert  Private  guardian  of  the  house  anna  jean  Alert!   Check  Ack  Be  alerted  of  cri2cal  problems    Ack  event  35  years  Married  Accurate  Wife  and  owner  of  the  house    Monitor  home    Visualize  video  65  years  Re2red    Dad  of  anna      Fix  a  problems  when  anna  is  in  vaca2on  Product  Canvas  Problem   Check  Solve  
  25. 25. Vision Statementpersonas How personas live the productProvide  a  mobile  applica4on  to  monitor  building  status  Describe  how  the  various  personas  interact  with  the  product  sa4sfying  their  needs.  Name The  Home  App  gianni  40  years  Single  Tech  expert  Private  guardian  of  the  house  anna  jean  Alert!   Check  Ack  Be  alerted  of  cri2cal  problems    Ack  event  35  years  Married  Accurate  Wife  and  owner  of  the  house    Monitor  home    Visualize  video  65  years  Re2red    Dad  of  anna      Fix  a  problems  when  anna  is  in  vaca2on  Product  Canvas  Problem   Check  Solve  epicsEvents  History  Single  event  Control  devices  Video  No4fica4on  
  26. 26. Vision Statementpersonas How personas live the productProvide  a  mobile  applica4on  to  monitor  building  status  Describe  how  the  various  personas  interact  with  the  product  sa4sfying  their  needs.  Name The  Home  App  gianni  40  years  Single  Tech  expert  Private  guardian  of  the  house  anna  jean  Alert!   Check  Ack  Be  alerted  of  cri2cal  problems    Ack  event  35  years  Married  Accurate  Wife  and  owner  of  the  house    Monitor  home    Visualize  video  65  years  Re2red    Dad  of  anna      Fix  a  problems  when  anna  is  in  vaca2on  Product  Canvas  Problem   Check  Solve  epicsEvents  History  Single  event  Control  devices  Video  No4fica4on  design
  27. 27. Vision Statementpersonas How personas live the productProvide  a  mobile  applica4on  to  monitor  building  status  Describe  how  the  various  personas  interact  with  the  product  sa4sfying  their  needs.  Name The  Home  App  gianni  40  years  Single  Tech  expert  Private  guardian  of  the  house  anna  jean  Alert!   Check  Ack  Be  alerted  of  cri2cal  problems    Ack  event  35  years  Married  Accurate  Wife  and  owner  of  the  house    Monitor  home    Visualize  video  65  years  Re2red    Dad  of  anna      Fix  a  problems  when  anna  is  in  vaca2on  Product  Canvas  Problem   Check  Solve  epicsEvents  History  Single  event  Control  devices  Video  No4fica4on  designconstrainsReal4me  
  28. 28. Vision Statementpersonas How personas live the productProvide  a  mobile  applica4on  to  monitor  building  status  Describe  how  the  various  personas  interact  with  the  product  sa4sfying  their  needs.  Name The  Home  App  gianni  40  years  Single  Tech  expert  Private  guardian  of  the  house  anna  jean  Alert!   Check  Ack  Be  alerted  of  cri2cal  problems    Ack  event  35  years  Married  Accurate  Wife  and  owner  of  the  house    Monitor  home    Visualize  video  65  years  Re2red    Dad  of  anna      Fix  a  problems  when  anna  is  in  vaca2on  Product  Canvas  Problem   Check  Solve  epicsEvents  History  Single  event  Control  devices  Video  No4fica4on  designconstrainsReal4me  User stories
  29. 29. Vision Statementpersonas How personas live the product User storiesProvide  a  mobile  applica4on  to  monitor  building  status  Describe  how  the  various  personas  interact  with  the  product  sa4sfying  their  needs.  epicsEvents  History  Single  event  Control  devices  Video  No4fica4on  Name The  Home  App  gianni  40  years  Single  Tech  expert  Private  guardian  of  the  house  anna  jean  Alert!   Check  Ack  Problem   Check  Solve  constrainsReal4me  designBe  alerted  of  cri2cal  problems    Ack  event  35  years  Married  Accurate  Wife  and  owner  of  the  house    Monitor  home    Visualize  video  65  years  Re2red    Dad  of  anna      Fix  a  problems  when  anna  is  in  vaca2on  Product  Canvas  
  30. 30. REAL EXAMPLE OF PRODUCT CANVAS ON WHITE BOARD
  31. 31. PRODUCT CANVAS DURING “AGILE: THE BOARD GAME” SESSION
  32. 32. … AND THE FINAL RESULT
  33. 33. OTHER EXAMPLES DURING THE GAME…
  34. 34. OTHER EXAMPLES DURING THE GAME…
  35. 35. This  is  not  the  end  …  …  is  just  the  begin  of  your  journey!  Canvas  is  not  only  a  board;  Agile  is  not  only  Vision.    Be  curios,  respect  people  and  improve,  always!    
  36. 36. Credits  V0.1  –  alpha  by  Giulio  Roggero  –  Crea2ve  Common  3.0  BY-­‐SA  License  –  hBp://www.isolasocware.it  -­‐  hBp://www.intre.it  giulio.roggero@isolasocware.it  hBp://it.linkedin.com/in/giulioroggero  hBps://twiBer.com/giulioroggero        Work  inspired  by  great  slides  and  posts  wriBen  by  Roman  Pichler  work    h>p://www.romanpichler.com/blog/agile-­‐product-­‐innovaCon/the-­‐product-­‐vision-­‐board      Graphics  elements  by  Emanuele  Mantovani  -­‐  hBp://emanuelemantovani.com/          

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