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Stamplay: Scale your business with Microsoft Bizspark and Windows Azure
 

Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

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A Startup is an amazing but challenging journey and you better get a good partner. Bizspark is the one. You need to focus on your product not infrastructure. Windows Azure's cloud services, websites ...

A Startup is an amazing but challenging journey and you better get a good partner. Bizspark is the one. You need to focus on your product not infrastructure. Windows Azure's cloud services, websites and VMs can handle it for you.

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    Stamplay: Scale your business with Microsoft Bizspark and Windows Azure Stamplay: Scale your business with Microsoft Bizspark and Windows Azure Presentation Transcript

    • Instant Web development for creative professionalsMicrosoft .netCampus 2013 - BizSpark SectionGiuliano Iacobelligiuliano.iacobelli@stamplay.comhttp://www.stamplay.com
    • Me Software Engineer. 29yrs old. Co-founder at StamplayMe
    • Platforms for Promotions Ad Hoc Campaigns System integrators Social media Digital PR Adv Agencies Outsourcing Software houses Web Agencies Facebook Marketing OUR BUSINESS OPPORTUNITY Online marketing campaigns require software. Many solutions have emerged especially in the area of Facebook Marketing and of online promotions. But communication agencies need to design ad hoc campaigns for their clients and continue to outsource the development of many web applications.Problem
    • From.. + = Not in budget an e r thed lowpect S x e Web Designer Web developer Social marketing campaignSolution
    • ..to PERS E VELO D NO DLLOWE A + = Web Designer A platform for Cool faster, safer, cheaper social marketing mampaigns web development and managementSolution
    • IFTTT+for+Web+Apps ON NEW VIDEO Fully customizable FROM USER {js} VIDEO FRONT END EMAIL STATUS DO TWEET BACK END SEND CONFIRMATION Generated CALL CART EMAIL automagically Users and Bricks + Events = Web App Instant Web Development for Creative ProfessionalsTechnology
    • Designers have full control on the user experience and do not need to learn new technologies. FRONT END BUSINESS LOGIC Designing an application No more developers, A fully featured back-end is like playing with Lego. misunderstandings, and a rock-solid platform No specifications nor delays and bugs. to manage and run misunderstandings. the applications. Design Application Development Production Stamplay delivers significant value to web designers: we speed up and simplify the process from design to production and dramatically reduce costs of web development.Value
    • Pause+for+a+commercial+;P click%to%see%the%video
    • Looks+nice+and+fun+uh?
    • So+much+work+behind+it
    • So+many+pitches
    • So+many+rejects
    • You+can+feel+lost.
    • You+beDer+get+some+help
    • Get%free%subscrip3on%to%MSDN%Subscrip3on% for%Microso9%So9ware%&%Tools Access%to%Windows%Azure Access%to%several%network%partners%Incubators,%investors,%advisers%and%government%organiza3ons% around%the%globe. Technical%support%and%training%from%Microso9
    • Building+the+product
    • Usual+quesIons• #%of%users?%%A9er%1%month?%6%months?%1%yr?%%• Capacity?%%Servers?%%Bandwidth?%Storage?• How%do%you%scale%up%or%down%over%3me?• How%can%you%handle%peak%loads?• How%do%you%provide%high%availability?• What%are%the%upfront%capital%costs?• How%quickly%can%you%go%live?• How%do%you%reduce%your%opera3ons%costs?
    • Cloud+compuIng+paDerns On and OffCompute Inactivity On & off workloads (e.g. batch job). Over Period provisioned capacity is wasted Time to market can be cumbersome Growing FastCompute Successful services needs to grow/scale Keeping up w/ growth is big IT challenge Cannot provision hardware fast enough Unpredictable BurstingCompute Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases Predictable BurstingCompute Services with micro seasonality trends Peaks due to periodic increased demand IT complexity and wasted capacity
    • So+many+targets• Reduce%capital%&%opera3ons%costs• Simplify%applica3on%deployment%&%management%• Applica3on%&%infrastructure%flexibility• Simplify%scaling%to%internet%scale• Cost%effec3vely%handle%peak%loads• Focus%on%new%func3onality%&%not%infrastructure
    • And+you+dont+want+to+end+ up+like+this
    • Introucing+Windows+Azure
    • Just+care+about+the+product.. Windows Azure Web Your Datacenter Virtual Machines Cloud Services Sites Applications Applications Applications Applications Data Data Data Data Firewall Firewall Rules Firewall Rules Network Virtual Network Virtual Network O/S O/S Virtualization Hardware Focus on the Application
    • A+soluIon+for+every+need Cloud+Services WebsitesVirtual+machinesWindows%Server%&% Build%Infinitely%Scalable% Build%ASP%.NET,% Linux Apps Node.js%or%PHPFlexible%Workload% Rich%Mul3X3er% Deploy%in%seconds% Support Architectures (FTP,%Git,%TFS) Virtual%Private% Automated%App% Start%free,%scale%up% Networking Management with%traffic
    • And+you’ll+be+plenty+ of+different+needs
    • Stamplay+on+Azure STAMPLAY.COMWebsites EDITOR MARKETPLACE RepositoryCloud(Services APP BUILDERVirtual(machines APP INSTANCE APP INSTANCE APP INSTANCE
    • Azure+Websites A+closer+look
    • Build+with/azure site --list platforms
    • Store+in/azure site --list db Microsoft ClearDB MongoLab
    • Develop+on/azure site --list development Windows Mac Linux
    • Deploy+with/azure site --list deployments Visual Studio Team Foundation Git publishing Service
    • Giw+awesomeness/azure site --git --help • Deploy on push from local computer • Deploy on push from GitHub • Deploy on push from Codeplex
    • Start%SimpleCreate new sites in seconds and manage and scale them easly.Automatic load balancing and shared storage across instancesScale out or up to reserved instances for improved performance andscale
    • Start%Simple Create new sites in seconds and manage and scale them easly. Automatic load balancing and shared storage across instances Scale out or up to reserved instances for improved performance and scale Code%Smart Use ASP.NET, ASP, PHP, or Node.js. SQL Azure or MySQL databases Start with open source apps. Develop with VS and WebMatrixSupports any Web development tool on any platform (Windows, OSX, Linux)
    • Start%Simple Create new sites in seconds and manage and scale them easly. Automatic load balancing and shared storage across instances Scale out or up to reserved instances for improved performance and scale Code%Smart Use ASP.NET, ASP, PHP, or Node.js. SQL Azure or MySQL databases Start with open source apps. Develop with VS and WebMatrixSupports any Web development tool on any platform (Windows, OSX, Linux) Go%Live Rapid deployment for quick iteration and integrated source control with Git. Built-in monitoring of perf and usage data Quick access to request logs, failed requests diagnostics and diagnostics
    • Total+control+of+your+assets
    • Even+if+you+come+from++the+dark+side
    • Big data Database Storage TrafficApplicationbuilding Caching Messaging Identityblocks Media CDN Networking
    • DEMO?PS: Microsoft Blue screendemo effect is notguaranteed ;-)
    • Thanks.Giuliano%Iacobelli http://facebook.com/giuliano.iacobelli @giuliano84 giuliano.iacobelli@stamplay.com http://giulianoiacobelli.comPhoto credits: 365 days of Stormtrooper