Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

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A Startup is an amazing but challenging journey and you better get a good partner. Bizspark is the one. You need to focus on your product not infrastructure. Windows Azure's cloud services, websites and VMs can handle it for you.

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Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

  1. 1. Instant Web development for creative professionalsMicrosoft .netCampus 2013 - BizSpark SectionGiuliano Iacobelligiuliano.iacobelli@stamplay.comhttp://www.stamplay.com
  2. 2. Me Software Engineer. 29yrs old. Co-founder at StamplayMe
  3. 3. Platforms for Promotions Ad Hoc Campaigns System integrators Social media Digital PR Adv Agencies Outsourcing Software houses Web Agencies Facebook Marketing OUR BUSINESS OPPORTUNITY Online marketing campaigns require software. Many solutions have emerged especially in the area of Facebook Marketing and of online promotions. But communication agencies need to design ad hoc campaigns for their clients and continue to outsource the development of many web applications.Problem
  4. 4. From.. + = Not in budget an e r thed lowpect S x e Web Designer Web developer Social marketing campaignSolution
  5. 5. ..to PERS E VELO D NO DLLOWE A + = Web Designer A platform for Cool faster, safer, cheaper social marketing mampaigns web development and managementSolution
  6. 6. IFTTT+for+Web+Apps ON NEW VIDEO Fully customizable FROM USER {js} VIDEO FRONT END EMAIL STATUS DO TWEET BACK END SEND CONFIRMATION Generated CALL CART EMAIL automagically Users and Bricks + Events = Web App Instant Web Development for Creative ProfessionalsTechnology
  7. 7. Designers have full control on the user experience and do not need to learn new technologies. FRONT END BUSINESS LOGIC Designing an application No more developers, A fully featured back-end is like playing with Lego. misunderstandings, and a rock-solid platform No specifications nor delays and bugs. to manage and run misunderstandings. the applications. Design Application Development Production Stamplay delivers significant value to web designers: we speed up and simplify the process from design to production and dramatically reduce costs of web development.Value
  8. 8. Pause+for+a+commercial+;P click%to%see%the%video
  9. 9. Looks+nice+and+fun+uh?
  10. 10. So+much+work+behind+it
  11. 11. So+many+pitches
  12. 12. So+many+rejects
  13. 13. You+can+feel+lost.
  14. 14. You+beDer+get+some+help
  15. 15. Get%free%subscrip3on%to%MSDN%Subscrip3on% for%Microso9%So9ware%&%Tools Access%to%Windows%Azure Access%to%several%network%partners%Incubators,%investors,%advisers%and%government%organiza3ons% around%the%globe. Technical%support%and%training%from%Microso9
  16. 16. Building+the+product
  17. 17. Usual+quesIons• #%of%users?%%A9er%1%month?%6%months?%1%yr?%%• Capacity?%%Servers?%%Bandwidth?%Storage?• How%do%you%scale%up%or%down%over%3me?• How%can%you%handle%peak%loads?• How%do%you%provide%high%availability?• What%are%the%upfront%capital%costs?• How%quickly%can%you%go%live?• How%do%you%reduce%your%opera3ons%costs?
  18. 18. Cloud+compuIng+paDerns On and OffCompute Inactivity On & off workloads (e.g. batch job). Over Period provisioned capacity is wasted Time to market can be cumbersome Growing FastCompute Successful services needs to grow/scale Keeping up w/ growth is big IT challenge Cannot provision hardware fast enough Unpredictable BurstingCompute Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases Predictable BurstingCompute Services with micro seasonality trends Peaks due to periodic increased demand IT complexity and wasted capacity
  19. 19. So+many+targets• Reduce%capital%&%opera3ons%costs• Simplify%applica3on%deployment%&%management%• Applica3on%&%infrastructure%flexibility• Simplify%scaling%to%internet%scale• Cost%effec3vely%handle%peak%loads• Focus%on%new%func3onality%&%not%infrastructure
  20. 20. And+you+dont+want+to+end+ up+like+this
  21. 21. Introucing+Windows+Azure
  22. 22. Just+care+about+the+product.. Windows Azure Web Your Datacenter Virtual Machines Cloud Services Sites Applications Applications Applications Applications Data Data Data Data Firewall Firewall Rules Firewall Rules Network Virtual Network Virtual Network O/S O/S Virtualization Hardware Focus on the Application
  23. 23. A+soluIon+for+every+need Cloud+Services WebsitesVirtual+machinesWindows%Server%&% Build%Infinitely%Scalable% Build%ASP%.NET,% Linux Apps Node.js%or%PHPFlexible%Workload% Rich%Mul3X3er% Deploy%in%seconds% Support Architectures (FTP,%Git,%TFS) Virtual%Private% Automated%App% Start%free,%scale%up% Networking Management with%traffic
  24. 24. And+you’ll+be+plenty+ of+different+needs
  25. 25. Stamplay+on+Azure STAMPLAY.COMWebsites EDITOR MARKETPLACE RepositoryCloud(Services APP BUILDERVirtual(machines APP INSTANCE APP INSTANCE APP INSTANCE
  26. 26. Azure+Websites A+closer+look
  27. 27. Build+with/azure site --list platforms
  28. 28. Store+in/azure site --list db Microsoft ClearDB MongoLab
  29. 29. Develop+on/azure site --list development Windows Mac Linux
  30. 30. Deploy+with/azure site --list deployments Visual Studio Team Foundation Git publishing Service
  31. 31. Giw+awesomeness/azure site --git --help • Deploy on push from local computer • Deploy on push from GitHub • Deploy on push from Codeplex
  32. 32. Start%SimpleCreate new sites in seconds and manage and scale them easly.Automatic load balancing and shared storage across instancesScale out or up to reserved instances for improved performance andscale
  33. 33. Start%Simple Create new sites in seconds and manage and scale them easly. Automatic load balancing and shared storage across instances Scale out or up to reserved instances for improved performance and scale Code%Smart Use ASP.NET, ASP, PHP, or Node.js. SQL Azure or MySQL databases Start with open source apps. Develop with VS and WebMatrixSupports any Web development tool on any platform (Windows, OSX, Linux)
  34. 34. Start%Simple Create new sites in seconds and manage and scale them easly. Automatic load balancing and shared storage across instances Scale out or up to reserved instances for improved performance and scale Code%Smart Use ASP.NET, ASP, PHP, or Node.js. SQL Azure or MySQL databases Start with open source apps. Develop with VS and WebMatrixSupports any Web development tool on any platform (Windows, OSX, Linux) Go%Live Rapid deployment for quick iteration and integrated source control with Git. Built-in monitoring of perf and usage data Quick access to request logs, failed requests diagnostics and diagnostics
  35. 35. Total+control+of+your+assets
  36. 36. Even+if+you+come+from++the+dark+side
  37. 37. Big data Database Storage TrafficApplicationbuilding Caching Messaging Identityblocks Media CDN Networking
  38. 38. DEMO?PS: Microsoft Blue screendemo effect is notguaranteed ;-)
  39. 39. Thanks.Giuliano%Iacobelli http://facebook.com/giuliano.iacobelli @giuliano84 giuliano.iacobelli@stamplay.com http://giulianoiacobelli.comPhoto credits: 365 days of Stormtrooper

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