Social Media: The Web Wide World

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Lesson made for Software Engineering course at Roma Tre University.
An overview of how the social media are spreading all over the web connecting people toghether and empowering their conversations

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Social Media: The Web Wide World

  1. 1. Social Media The Web Wide World Sistemi Intelligenti per internet A.A. 2012/13 Giuliano Iacobellimercoledì 12 dicembre 12
  2. 2. Me. Software Engineer. 28yrs old. Co-founder @Stamplaymercoledì 12 dicembre 12
  3. 3. It’s all about social.mercoledì 12 dicembre 12
  4. 4. The picture • 2.4 Billions internet users • 47% of internet users use at least one Social Network • More than 1 Trillion of web pages on the internetmercoledì 12 dicembre 12
  5. 5. 44% of internet users are Facebook usersmercoledì 12 dicembre 12
  6. 6. mercoledì 12 dicembre 12
  7. 7. Massive usagemercoledì 12 dicembre 12
  8. 8. Let’s make a step back Social media: internet-powered platforms that make it easy for individuals, groups of people, and organisations to converse and participate with one another in a wide variety of social activitiesmercoledì 12 dicembre 12
  9. 9. Social Media is digitalmercoledì 12 dicembre 12
  10. 10. Built over networksmercoledì 12 dicembre 12
  11. 11. Why “Social Media”? “Social media is bringing humanity to all digital life. We are no longer users, consumers, shoppers. We are people again.” Read Write Web, 2009mercoledì 12 dicembre 12
  12. 12. Guess what? Social Networks bullshits! are REAL placesmercoledì 12 dicembre 12
  13. 13. Matter of fact, you can • Engage new people • Share resources • Discuss with your friends and others • Play with your friends and others • Handle your relations • Interact with your friends ..but it’s just digital!mercoledì 12 dicembre 12
  14. 14. Social Network Architecture Social Design defines how we understand ourselves and each other and can be broken down into three core elements: Identity, Conversation and Community. • Community refers to the people we know and trust and who help us make decisions. • Conversation refers to the various interactions we have with our communities. • Identity refers to our own sense of self and how we are seen by our communities.mercoledì 12 dicembre 12
  15. 15. Applications are users’ interaction key drivermercoledì 12 dicembre 12
  16. 16. Statushere and realtimemercoledì 12 dicembre 12
  17. 17. What’s happening?mercoledì 12 dicembre 12
  18. 18. Human relationship OSmercoledì 12 dicembre 12
  19. 19. Not onlymercoledì 12 dicembre 12
  20. 20. mercoledì 12 dicembre 12
  21. 21. Social Media are here to stay Social media is a logical extension of what we’ve been doing for centuries. The technology and medium has changed, but the same driving need to connect, learn, express, share and interact has not.mercoledì 12 dicembre 12
  22. 22. New Paradigm From Tomercoledì 12 dicembre 12
  23. 23. Media consumption 2003mercoledì 12 dicembre 12
  24. 24. Media consumption todaymercoledì 12 dicembre 12
  25. 25. Brands face big challengesmercoledì 12 dicembre 12
  26. 26. Stages of social media grief • It’s a kid’s thing / It’s just a fad • I have better things to do with my time • With Facebook we are covered / Let’s just do a blog • Social media is takin over the world • Social Media has changed my lifemercoledì 12 dicembre 12
  27. 27. More than 50% of social network users follow at least 1 brand online.mercoledì 12 dicembre 12
  28. 28. mercoledì 12 dicembre 12
  29. 29. Social Media revolutionmercoledì 12 dicembre 12
  30. 30. Are all these thing free? Have you ever read the service terms and agreement? You got your login, but since they are the provider, whatever information you put in their servers, they can actually use it for other means. Were are actually paying with our privacy, you can lock your page and profile but all this data is always going to be on somebody elses machine.mercoledì 12 dicembre 12
  31. 31. not reallymercoledì 12 dicembre 12
  32. 32. It’s all about datamercoledì 12 dicembre 12
  33. 33. Your data “No KGB or CIA ever had 1200 pages about an average citizen” - Max Schermsmercoledì 12 dicembre 12
  34. 34. Information overloadmercoledì 12 dicembre 12
  35. 35. Users are too much confidentmercoledì 12 dicembre 12
  36. 36. Trusting data: Rick Astley An internet joke. Rick Rolling is an internet spam trick in which people post a link to a Rick Astley video on Youtube, but say the viewers of the video are being led to another video, usually proof of unconfirmed gaming news or trailers.mercoledì 12 dicembre 12
  37. 37. Some victimsmercoledì 12 dicembre 12
  38. 38. More recently.. 4Chan internet trolls hijack the magazine’s “Person of the Year” voting to thrust North Korea’s Kim Jong Un to No. 1.mercoledì 12 dicembre 12
  39. 39. Publishers are losing controlmercoledì 12 dicembre 12
  40. 40. Internet is a placemercoledì 12 dicembre 12
  41. 41. Internet is pervasivemercoledì 12 dicembre 12
  42. 42. No space/time limitsmercoledì 12 dicembre 12
  43. 43. Made by people, not documentsmercoledì 12 dicembre 12
  44. 44. Conversatemercoledì 12 dicembre 12
  45. 45. Exchange trust.mercoledì 12 dicembre 12
  46. 46. Social media opportunitiesmercoledì 12 dicembre 12
  47. 47. Me Inc. “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you” Tom Petersmercoledì 12 dicembre 12
  48. 48. A brand is not a logo Is a person’s gut feeling about a product, service, or company.mercoledì 12 dicembre 12
  49. 49. Personal branding Your Personal Brand is the perception that people have of you, as compared to other people in similar positions. Brands are built on what people are saying about you – not what you are saying about yourself. Guy Kawasakimercoledì 12 dicembre 12
  50. 50. 1000 true fans Build a following and new deal flow will come your waymercoledì 12 dicembre 12
  51. 51. Share interest In the curation era, become known as an expert or resourcemercoledì 12 dicembre 12
  52. 52. Find what fits you better Is not only about.. ..web is plenty of great toolsmercoledì 12 dicembre 12
  53. 53. Lead your audiencemercoledì 12 dicembre 12
  54. 54. Questions?mercoledì 12 dicembre 12
  55. 55. Thanks http://facebook.com/giuliano.iacobelli @giuliano84 giuliano.iacobelli@stamplay.com http://giulianoiacobelli.commercoledì 12 dicembre 12
  56. 56. mercoledì 12 dicembre 12
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