Social is the new normal: Thoughts, tips and insights in a strongly connected world

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Social is the new normal: Thoughts, tips and insights in a strongly connected world

  1. 1. S I N wN r : , p r w r Giuliano IacobelliCorso di Sistemi Intelligenti per Internet 2011/2012
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  4. 4. L ’ p p r .. • 2 Billions internet users • Facebook states 4 degrees of separation • 800 Millions users • 47% of internet users use at least one Social Network • 250 Millions of tweet a day • More than 1 Trillion of web pages on the internetGiuliano Iacobelli Corso di Sistemi Intelligenti per Internet
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  6. 6. L ’ pb Social media: media for social interaction, using highly accessible and scalable publishing techniques [and] web-based technologies to transform and broadcast media monologues into social media dialogues.Giuliano Iacobelli Corso di Sistemi Intelligenti per Internet
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  9. 9. W S M ? “Social media is bringing humanity to all digital life. We are no longer users, consumers, shoppers. We are people again.” Read Write Web, 2009Giuliano Iacobelli Corso di Sistemi Intelligenti per Internet
  10. 10. G w ? Social Networks are REAL bullshits! placesGiuliano Iacobelli Corso di Sistemi Intelligenti per Internet
  11. 11. r p • Engage new people • Share resources • Discuss with your friends and others • Play with your friends and others • Handle your relations • Interact with your friends ..but it’s just digital!Giuliano Iacobelli Corso di Sistemi Intelligenti per Internet
  12. 12. S N w r r r Three Elements of Social Design Social Design defines how we understand ourselves and each other and can be broken down into three core elements: Identity, Conversation and Community. • Community refers to the people we know and trust and who help us make decisions. • Conversation refers to the various interactions we have with our communities. • Identity refers to our own sense of self and how we are seen by our communities.Giuliano Iacobelli Corso di Sistemi Intelligenti per Internet
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  15. 15. W ’ pp ? #londonriotsGiuliano Iacobelli Corso di Sistemi Intelligenti per Internet
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  20. 20. S r r Social media is a logical extension of what we’ve been doing for centuries. The technology and medium has changed, but the same driving need to connect, learn, express, share and interact has not.Giuliano Iacobelli Corso di Sistemi Intelligenti per Internet
  21. 21. N wC v r P r From ToGiuliano Iacobelli Corso di Sistemi Intelligenti per Internet
  22. 22. M p 2003Giuliano Iacobelli Corso di Sistemi Intelligenti per Internet
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  25. 25. S fS M Gr f 1. It’s a kid’s thing / It’s just a fad 2. I have better things to do with my time 3. With Facebook we are covered / Let’s just do a blog 4. Social media is takin over the world 5. Social Media has changed my life Scott Monty - Social media strategist @FordGiuliano Iacobelli Corso di Sistemi Intelligenti per Internet
  26. 26. Lvr w r ff Facebook population Friends of fans 60M friends Fan base My friend likes this brand 500K fans Ads with friends US dataGiuliano Iacobelli Corso di Sistemi Intelligenti per Internet
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  30. 30. .. r fr ? Any given is free. In what sense? Free in the meaning of ”I Dont need to take my credit card”. Have you ever read the service terms and agreement? You got your login, but since they are the provider, whatever information you put in their servers, they can actually use it for other means. Were are actually paying with our privacy, you can lock your page and profile but all this data is always going to be on somebody elses machine.Giuliano Iacobelli Corso di Sistemi Intelligenti per Internet
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  32. 32. S b rpr f.. • you see Ads about local wedding planners after you change your relationship status to “Engaged” • you see an Ad about betting company after your post about losing a bet • you become fan of Jay-Z and your friends receive ads telling them that you like the hip hop rapper • and so on..Giuliano Iacobelli Corso di Sistemi Intelligenti per Internet
  33. 33. .. r ! “No KGB or CIA ever had 1200 pages about an average citizen” - Max SchermsGiuliano Iacobelli Corso di Sistemi Intelligenti per Internet
  34. 34. Fr G r I f r R r v .. The web has become a terrific repository of that and human knowledge. Generic information retrieval (GIR) system have been developed but the increasing amount of information would require the users to have IR skills in obtaining the required information such as query formulation as well as some knowledge in the context of their information need. Thus, the performance of the GIR systems in meeting the users’ information need would vary depending on the users and their expertise. So it’s not always and easy task for the average user to find what he’s looking for.Giuliano Iacobelli Corso di Sistemi Intelligenti per Internet
  35. 35. .. P r I f r R r v Such circumstances, togheter with the availability of much more data and user profiling algorithm motivate researches to look for an alternative: personalized information retrieval (PIR) system Unlike GIR systems, PIR systems would try and provide the information that the users need without asking for it implicitly. This is done through the PIR system’s knowledge about the users as well as the ability to determine the context of the users’ information need. Thus, the performance of PIR systems is less dependent on the expertise of the usersGiuliano Iacobelli Corso di Sistemi Intelligenti per Internet
  36. 36. Ev r b .. Where are we going?Giuliano Iacobelli Corso di Sistemi Intelligenti per Internet
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  39. 39. Tr :R An internet joke. Rick Rolling is an internet spam trick in which people post a link to a Rick Astley video on Youtube, but say the viewers of the video are being led to another video, usually proof of unconfirmed gaming news or trailers.Giuliano Iacobelli Corso di Sistemi Intelligenti per Internet
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  42. 42. w r f M I .’ “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you” Tom PetersGiuliano Iacobelli Corso di Sistemi Intelligenti per Internet
  43. 43. br Is a person’s gut feeling about a product, service, or company.Giuliano Iacobelli Corso di Sistemi Intelligenti per Internet
  44. 44. Pr br Your Personal Brand is the perception that people have of you, as compared to other people in similar positions. Brands are built on what people are saying about you – not what you are saying about yourself. Guy KawasakiGiuliano Iacobelli Corso di Sistemi Intelligenti per Internet
  45. 45. F (1000?) r f Build a following and new deal flow will come your wayGiuliano Iacobelli Corso di Sistemi Intelligenti per Internet
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  48. 48. S r r In the curation era, become known as an expert or resourceGiuliano Iacobelli Corso di Sistemi Intelligenti per Internet
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  50. 50. F w b r .. Is not only about.. ..web is plenty of great toolsGiuliano Iacobelli Corso di Sistemi Intelligenti per Internet
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  52. 52. J N w r 1. Networking 2. Startup Mentorship 3. Enabling Innovation 4. Tech Events 5. Spreading Digital Culture 6. Openness 7. Group discussionGiuliano Iacobelli Corso di Sistemi Intelligenti per Internet
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  55. 55. . Giuliano Iacobelli giuliano.iacobelli me@giulianoiacobelli.com http://giulianoiacobelli.com Connect with me:Giuliano Iacobelli Corso di Sistemi Intelligenti per Internet

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