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Mobile Trends 2013
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Mobile Trends 2013

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The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. Mobile connectivity is doing a ...

The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. Mobile connectivity is doing a revolution so many industries.

Presentation from a lesson I gave at Digital Accademia that shows an overview of how everything is changing and how it is growing.

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Mobile Trends 2013 Mobile Trends 2013 Presentation Transcript

  • MOBILETRENDSGiuliano Iacobellihttp://about.me/giulianoiacobelli
  • MeSoftware Engineer. 29yrs old.Co-founder at Stamplay
  • Yes, this was considered a smartphone.It was 2005.
  • Then, in January 9 2007,something happened
  • And just few years later, this is what we allhave in our pockets at home and in office.
  • Smartphones sales overtake pc’sfor the first time
  • ..and it’s only the beginning
  • More than one billion smartphonesin use worldwide
  • Worldwide there arenow more smartphonesold than babies born
  • Technology replaces itself exponentiallyTelephoneMobile phoneSmartphone0 5 10 15 20 25 30 35 40Technology Adoption RateMaturity: Time from 10% to 40% penetrationyears
  • Worldwide smartphone shipments continue to soar, with a 42%year-over-year growth in 2012
  • The mobile computing experience increasinglyinvolves more interactions with the owrld around us
  • The majority of our media consumption isnow screen-based
  • ..and we move between multiple devices toaccomplish our goals
  • The TV used to be the only screen for media.Not anymore.
  • Smartphones are the most frequent companiondevices during simultaneous usage
  • Mobile devices will exponentially expandthe reach of technology into our worldwith newfound utility and meaning.Anyway they will not replace pc’s.
  • HOW ARE THESEDEVICES USED?
  • 300 millionsphotos are uploaded on Facebookeveryday
  • 48 hoursof video are uploaded to YouTubeevery minute
  • So what people do on mobile?
  • First of all pretty mucheverything they do online..
  • Shift in usage+36% Accesses on Google web mailvia mobile25% Of YouTube content isdelivered to mobile devices40% of all searches comes frommobile devices in March 2012
  • Where and how much people use tablets:
  • Tablet are widely used for many different needs
  • What people do with their smartphones:92%Text messaging84%Access Internet76%Send / Receive email54%Send / Receive email69%Download an app59%Access SocialNetworks
  • Media consumptionALWAYS CONNECTED
  • Tesco Subway stores tranformed waiting time in shopping time.
  • Welcome to the App EconomyMore than 50 billions appsdownloaded.850.000+ iPhone apps300000+ iPad appsMore than 30 billions appsdownloaded.600.000+ app availaible.
  • Let’s have a look tosome nice products.
  • Feedlytransform web sites into pocket-size cards which load quickly andare easy to read. Smarter Sharing. Save articles across devices.
  • Mailboxhandle your inbox as a to-do list
  • FoursquareLocation-based social networking website for mobile devices.
  • Pocketpreviously known as Read It Later, is an application for managing areading list of articles from the Internet
  • Pinteresttransform web sites into pocket-size cards which load quickly andare easy to read. Smarter Sharing. Save articles across devices.
  • Paper by FiftyThreeSketch, capture and share your ideas across the web.
  • How do you harness allthese tools in a way thatinvolves your audience?
  • Three behavioral trend1. CONVENIENCELess is more. Transform business and culture with simple solutions.2. CONTEXTHelp people find information that’s useful in real time.3. FUNMix in delight, surprise, and reward to build and retain relationships.
  • Pizza Hut earned $7 million in sales in their first year after launchinga mobile ordering app.... more than two years ago.
  • Starbucks has an average of more than one million mobiletransactions a week since launching My Rewards mobile paymentsystem in January 2011.
  • So many transactionare going mobile
  • But you dont always need areally expensive app for havingmobile work for your business
  • Point of sale is goingeverywhere35 millions americans made atransaction with Square
  • Apple Passbook, Google Wallet, and Microsoft WalletHub may alsosoon play a big role in the mobile payments space and make it easyfor companies to accept mobile payments at scale.
  • Mastercard, Citi, and Spring have all partnered with Google to makesimple mobile payments a mainstream reality.
  • Technology gets cheaper.If you don’t build it,someone else will.Plan ahead or plan to piggyback.
  • “It’s not about the hardware;it’s about the hardware thatfacilitates action.”ANDREW WILSON, VICE PRESIDENT, EA SPORTS
  • It’s not only a matter of scope. Mobile is thinking in terms of context.
  • Apps like Circle, Highlight, and Banjo are trying to bring peopletogether in real life via mobile app concepts, but their real-liferelevance has yet to be proven.
  • Jawbone merged digital and physical with UP. It tracks yourmovement and sleep in the background. The app displays your dataand delivers insights that keep you moving forward,
  • FROMSTANDARDIZATION TOCUSTOMIZATION
  • Flipboard creates a personalized magazine out of everything beingshared with you. Flip through your Facebook, Google+ and Twittertimelines, photos from Instagram friends, videos from YouTube, andmuch more.
  • A closer look - UI
  • • Strong visual impact with boldsquares that highlight photosand images.• Tap a story you like and yourezoomed in.• Move tiles around.• Bold squares.A closer look - UI
  • A closer look - Content
  • A closer look - ContentFlipboard integrates RSS,Facebook, Twitter, and Instagramas well.It offers an incrediblypersonalized experience.
  • Zite is a personalized magazine for your iPad that automaticallylearns what you like and gets smarter every time you use it. Zitedelivers news, articles, blogs, and videos you want – and helps youdiscover new stuff.
  • A closer look - UI
  • • Lot of white space• Top Stories page looks like thetable of contents of acontemporary, modernmagazine• Sections are off to the side andrendered in big,• Individual stories are shown in"read later" style.A closer look - UI
  • A closer look - Content
  • Zite aims to personalize andimprove your reading experienceover time. It uses your Twitter,Google Reader, Delicious, andRead it Later accounts as astarting point.From there itll provide you newsthat it thinks youll enjoy.A closer look - Content
  • Pulse lets you choose and share the stories you care about, fromthousands of top news sources, your favorite blogs and socialnetworks. All in one seamless, fluid experience that makes yournews accurate and exciting.
  • A closer look - Content
  • A closer look - ContentPulse allows you to addindividual RSS feeds on their ownas well as browse for news.There is no Facebook and Twitterintegration, though you can signin with your Facebook account.Pulse will provide suggestions forfeeds but nothing thats verycustomized.
  • Social sharing
  • Social sharingZite, Pulse, and Flipboard all allow to share stories to Facebook, Twitter andmany more. Flipboard also allows you to pull in your Facebook and Twitterfeeds. You can see who is tweeting stories and you can comment using @reply the creator.
  • The rise and rise of tablet magazinesTablets, and mostly the iPad, haverevolutionized the way we consume printedmaterials.PDF documents, e-books, and especiallymagazines highlight the iPads form being well-suited for content consumption.
  • It shows more and more that people are coming into the digital franchisesof these publications, and consuming magazines and newspapers onsmartphones and tablets.
  • Augmenting the experience
  • Beware of the Homer effect!"In product design, the simplest thought exercise is to make additions. It’sthe easiest way to make an Old Thing feel like a New Thing. The moredifficult exercise is to reconsider the product in the context of now.A now which may be very different from the then in which the product wasoriginally conceived.”cit Craig Mod
  • Your turn?
  • Thank you.giuliano.iacobelli@stamplay.com@giuliano84facebook.com/giuliano.iacobelliGiuliano Iacobelli