ROME 11-12 april 2014ROME 11-12 april 2014
Grow as you go: lesson learned
as a tech startupper
Stamplay - @giuliano84
Giul...
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
This presentation uses GIFs.!
if you want to fully enjoy it !
downl...
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Software Engineer. 30yrs old. !
Co-founder at Stamplay
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Software Engineer.. co-founder..
=!
CTO right?
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
not really..
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
CTO
COO
Sales
Marketing
Analytics
StrategyCFO
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Startups are really hard

and there is no secret
ingredient to succ...
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Stamplay 1.0
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
BUILD ALL THE
THINGS
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LONG STORY
SHORT?
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Built, shipped…… Trashed!
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
MY
STARTUP
FACEBOOK
no matter how cool you feel..
TWITTER
LINKEDIN
...
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Revenue
Traction
Learning
YOU ARE
HERE
the sad truth
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LESSON LEARNED
!
Incomplete knowledge

of the market

!
Develop as ...
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
THEN A NEW EPIPHANY…
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
A MEGA PLATFORM TO 

CREATE SOFTWARE!
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LEARN EARLY,!
LEARN OFTEN
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
1 2 3 4 5
1 2 3 4
BUILD A PRODUCT RESPONSIBLY
©Spotify
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
1. Demo video & interviews
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
2. Fake product
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
3. Landing page and some traffic
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
A real MVP
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Users dont really act as you imagined
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Bug report coming after first release
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
But we’re doing better and better
(try it at https://editor.stampla...
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
WHAT IT TAKES
ROME 11-12 april 2014
@giuliano84
• Positivity and happiness!
• Transparency!
• Never complain!
• Be a “no ego” doer!
• Ma...
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
BUILD!
KICKASS!
TEAM
ROME 11-12 april 2014
@giuliano84
WHAT WE LOOK FOR IN A DEVELOPER?
• Enjoys problem solving!
• Quick learner!
• Listen firs...
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Teamwork is the secret that makes common
people achieve uncommon re...
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
DEV STUFF!
TIME!
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Database
Events Processing
GET static content
API requests
Node
HTT...
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Database
Events Processing
GET static content
API requests
Node
HTT...
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Database
Events Processing
GET static content
API requests
Node
HTT...
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Database
Events Processing
GET static content
API requests
Node
HTT...
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Database
Events Processing
GET static content
API requests
Node
HTT...
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Ask great mentors
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
Beware of technical debt
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
How you would love to have it
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
Good debt, bad debt
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
Trying to aim to this
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
Though challenge, but it pays off
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
Receiving good feedbacks
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LESSON LEARNED
!
Write core-business code only

!
User feedback is ...
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
PROCESSES &
TOOLS
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
You dont want this
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Fixing thing in production
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LESSON LEARNED
!
Dont overengineer

problems you dont have yet

!
A...
ROME 11-12 april 2014
@giuliano84
?
Looking for the next
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
giuliano.iacobelli@stamplay.com
http://about.me/giulianoiacobelli
Giuliano Iacobelli
THA...
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
REFERENCES
!
http://thecodinglove.com

http://www.slideshare.net/Bu...
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Grow as you go: lesson learned as a tech startupper

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Build a product means continuously take decision to make it grow and at the same time consolidate it. Everyday you face the challenge of evolving the architecture, the design, the team, the culture, the development processes keeping them aligned with business' needs.

Grow as you go: lesson learned as a tech startupper

  1. 1. ROME 11-12 april 2014ROME 11-12 april 2014 Grow as you go: lesson learned as a tech startupper Stamplay - @giuliano84 Giuliano Iacobelli
  2. 2. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI This presentation uses GIFs.! if you want to fully enjoy it ! download the .key version here BEFORE YOU START http://goo.gl/MxNP51
  3. 3. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Software Engineer. 30yrs old. ! Co-founder at Stamplay
  4. 4. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Software Engineer.. co-founder.. =! CTO right?
  5. 5. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI not really..
  6. 6. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI CTO COO Sales Marketing Analytics StrategyCFO
  7. 7. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI
  8. 8. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Startups are really hard and there is no secret ingredient to succeed
  9. 9. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Stamplay 1.0
  10. 10. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI BUILD ALL THE THINGS
  11. 11. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI LONG STORY SHORT?
  12. 12. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Built, shipped…… Trashed!
  13. 13. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI MY STARTUP FACEBOOK no matter how cool you feel.. TWITTER LINKEDIN INSTAGRAM
  14. 14. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Revenue Traction Learning YOU ARE HERE the sad truth
  15. 15. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI LESSON LEARNED ! Incomplete knowledge of the market ! Develop as less software as you can before testing the market ! Dont address multiple markets at the same time
  16. 16. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI THEN A NEW EPIPHANY…
  17. 17. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI A MEGA PLATFORM TO 
 CREATE SOFTWARE!
  18. 18. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI
  19. 19. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI LEARN EARLY,! LEARN OFTEN
  20. 20. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI 1 2 3 4 5 1 2 3 4 BUILD A PRODUCT RESPONSIBLY ©Spotify
  21. 21. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI 1. Demo video & interviews
  22. 22. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI 2. Fake product
  23. 23. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI 3. Landing page and some traffic
  24. 24. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI A real MVP
  25. 25. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Users dont really act as you imagined
  26. 26. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Bug report coming after first release
  27. 27. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI But we’re doing better and better (try it at https://editor.stamplay.com)
  28. 28. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI WHAT IT TAKES
  29. 29. ROME 11-12 april 2014 @giuliano84 • Positivity and happiness! • Transparency! • Never complain! • Be a “no ego” doer! • Make time to reflect! • Live smarter, not hard SOLID VALUES ©BufferApp - GIULIANO IACOBELLI
  30. 30. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI BUILD! KICKASS! TEAM
  31. 31. ROME 11-12 april 2014 @giuliano84 WHAT WE LOOK FOR IN A DEVELOPER? • Enjoys problem solving! • Quick learner! • Listen first, then listen more! • Solution oriented! • Positive attitude! • Focus on self improvement - GIULIANO IACOBELLI
  32. 32. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Teamwork is the secret that makes common people achieve uncommon results
  33. 33. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI DEV STUFF! TIME!
  34. 34. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Database Events Processing GET static content API requests Node HTTP PROXY Bricks VM Pages renderer New requests 
 as System or Logged User Database Database
  35. 35. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Database Events Processing GET static content API requests Node HTTP PROXY Bricks VM Pages renderer New requests 
 as System or Logged User Database Database CORE
  36. 36. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Database Events Processing GET static content API requests Node HTTP PROXY Bricks VM Pages renderer New requests 
 as System or Logged User Database Database EVENT PROCESSING
  37. 37. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Database Events Processing GET static content API requests Node HTTP PROXY Bricks VM Pages renderer New requests 
 as System or Logged User Database Database WIDGETS
  38. 38. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Database Events Processing GET static content API requests Node HTTP PROXY Bricks VM Pages renderer New requests 
 as System or Logged User Database Database STATIC CONTENT DELIVERY
  39. 39. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Ask great mentors
  40. 40. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI
  41. 41. ROME 11-12 april 2014 @giuliano84 Beware of technical debt - GIULIANO IACOBELLI
  42. 42. ROME 11-12 april 2014 @giuliano84 How you would love to have it - GIULIANO IACOBELLI
  43. 43. ROME 11-12 april 2014 @giuliano84 Good debt, bad debt - GIULIANO IACOBELLI
  44. 44. ROME 11-12 april 2014 @giuliano84 Trying to aim to this - GIULIANO IACOBELLI
  45. 45. ROME 11-12 april 2014 @giuliano84 Though challenge, but it pays off - GIULIANO IACOBELLI
  46. 46. ROME 11-12 april 2014 @giuliano84 Receiving good feedbacks - GIULIANO IACOBELLI
  47. 47. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI LESSON LEARNED ! Write core-business code only ! User feedback is higher priority than technical quality ! Technical debt accumulated during that process is “good debt”
  48. 48. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI PROCESSES & TOOLS
  49. 49. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI You dont want this
  50. 50. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Fixing thing in production
  51. 51. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI
  52. 52. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI
  53. 53. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI
  54. 54. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI LESSON LEARNED ! Dont overengineer problems you dont have yet ! Agree on tools value with the team ! Embrace change. Let it go.
  55. 55. ROME 11-12 april 2014 @giuliano84 ? Looking for the next - GIULIANO IACOBELLI
  56. 56. ROME 11-12 april 2014 @giuliano84 giuliano.iacobelli@stamplay.com http://about.me/giulianoiacobelli Giuliano Iacobelli THANK YOU. - GIULIANO IACOBELLI
  57. 57. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI REFERENCES ! http://thecodinglove.com http://www.slideshare.net/Bufferapp/buffer-culture-04 http://www.slideshare.net/ssuser6cf9c3/how-spotifybuildsproducts
 http://blog.crisp.se/2013/10/11/henrikkniberg/good-and-bad-technical-debt

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