mopay - portfolio of an industry leader


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If you want to get a quick overview of our innovative payment systems, check out this presentation.

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mopay - portfolio of an industry leader

  1. 1. We bank the unbanked
  2. 2. mopay is your leading mobile payment provider Copyright 2011 MindMatics AG
  3. 3. mopay Corporate Summary Leading mobile payments provider Founded: March 2000 Offices: Munich, London, Palo Alto, Beijing Employees: 65 (fulltime) Turnover: > $100 mil. Unique user last 12m: ~10 mil. Active countries: 80 Copyright 2011 MindMatics AG
  4. 4. A leader in mobile payments We are the leading mobile payments player for you , pioneering pay-by-mobile for digital goods We bill consumers quickly, easily and safely using their mobile phone number We help virtual and digital content providers to turbocharge their payment conversion rates Leading global online merchants Gameforge, Bigpoint, Innogames, VZNetze trust mopay  We cover more than 300 carriers in 80 countries worldwide, reaching more than 3 bil. people Our mobile payment solution generates revenue from a previously unbillable user base Copyright 2011 MindMatics AG
  5. 5. Digital merchants trust mopay <ul><li>Meet Joe: </li></ul><ul><li>16 years old </li></ul><ul><li>Spends 20 hours per week online, of which 12 playing games </li></ul><ul><li>No credit or debit card </li></ul><ul><li>Pre-paid mobile user </li></ul><ul><li>mopay IS THE IDEAL PAYMENT SOLUTION! </li></ul>App Stores Online Gaming Social Communities Publishers Copyright 2011 MindMatics AG
  6. 6. Our products are best-in-class Copyright 2011 MindMatics AG
  7. 7. Mopay product family ...on Internet ...on Mobile ...per direct billing ... per SMS ... per call tools and management Billing... Copyright 2011 MindMatics AG
  8. 8. mopay web is our flagship product <ul><li>Used for web products </li></ul><ul><li>Web payment banner </li></ul><ul><li>3-step billing process </li></ul><ul><li>Instant billing confirmation </li></ul><ul><li>Secure through PIN </li></ul><ul><li>Mobile phonebill payment </li></ul>Copyright 2011 MindMatics AG
  9. 9. Mobile Payment: This is what we do Copyright 2011 MindMatics AG
  10. 10. mopay web is easy as 1-2-3 Step 2 Receive PIN Step 1 Enter phone number Step 3 Enter PIN Your PIN: 2456 Copyright 2011 MindMatics AG
  11. 11. mopay 2go <ul><li>Used for mobile products </li></ul><ul><li>Mobile internet page </li></ul><ul><li>Manual or automatic number verification </li></ul><ul><li>Instant billing confirmation </li></ul><ul><li>Separate Android SDK soon to come </li></ul>Copyright 2011 MindMatics AG
  12. 12. „ click and buy “ With mopay 2go Copyright 2011 MindMatics AG
  13. 13. mopay call <ul><li>Used for web products </li></ul><ul><li>Web payment banner </li></ul><ul><li>Instant billing confirmation </li></ul><ul><li>Secure through PIN </li></ul><ul><li>Mainly landline phonebill payment </li></ul>Copyright 2011 MindMatics AG
  14. 14. mopay call Step 2 Enter PIN Step 1 Call Number Step 3 Transaction successful User calls Premium Rated Number User enters PIN-code via phone 1234 567 Automatic Disconnection Copyright 2011 MindMatics AG
  15. 15. mopay psms <ul><li>Used for web/mobile products </li></ul><ul><li>Client rents shared/dedicated number </li></ul><ul><li>Numbers usually 5 digits </li></ul><ul><li>Number/keyword specific tariff </li></ul><ul><li>Number varies for different countries </li></ul>Copyright 2011 MindMatics AG
  16. 16. mopay cockpit is YOUR online reporting engine <ul><ul><li># of transactions by country or network operator </li></ul></ul><ul><ul><li>Historic data comparison: analyze and compare previous time periods </li></ul></ul><ul><ul><li>Breakdown of the transactions on a minute by minute basis </li></ul></ul><ul><ul><li>Unique users in total or by service </li></ul></ul><ul><ul><li>Breakdown of transactions for each individual user </li></ul></ul>Copyright 2011 MindMatics AG
  17. 17. Easy integration and Great features Copyright 2011 MindMatics AG
  18. 18. In three easy steps your service can be deployed Copy the generated HTML code to your web site Step 2: Create a button Step 1: Create a project Step 3: Copy the HTML code Copyright 2011 MindMatics AG
  19. 19. The mopay interface <ul><ul><li>Localized versions for 80 countries </li></ul></ul>„ cancel “ and „help “ for every process step Detailed product purchase info Safe and secure payment Disclaimer or carrier logos depending on country Easy access to T&Cs Local example for mobile phone number Guided 3-step process Copyright 2011 MindMatics AG
  20. 20. 80 country coverage Copyright 2011 MindMatics AG
  21. 21. Sophisticated fraud detection Fraud protection Fraud analysis Copyright 2011 MindMatics AG <ul><ul><li>Configurable email warning tool </li></ul></ul><ul><ul><li>Dedicated Reporting Section in mopay cockpit </li></ul></ul><ul><ul><li>Transaction Frequency Filtering </li></ul></ul><ul><ul><li>Transactions per hour </li></ul></ul><ul><ul><li>Transactions per day </li></ul></ul><ul><ul><li>Transaction per month </li></ul></ul><ul><ul><li>Location IP Filtering </li></ul></ul><ul><ul><li>Dynamic “ captcha ” code </li></ul></ul><ul><ul><li>Blacklisting/Whitelisting (available for most of the countries) </li></ul></ul><ul><ul><li>Verisign and McAfee secured transactions </li></ul></ul>
  22. 22. The mopay cockpit - free for You Copyright 2011 MindMatics AG
  23. 23. Extensive reporting possibilities Copyright 2011 MindMatics AG <ul><ul><li>SMS traffic by country or network operator </li></ul></ul><ul><ul><li>Historic data comparison: analyze and compare previous time periods </li></ul></ul><ul><ul><li>Breakdown of the SMS traffic on a minute by minute basis </li></ul></ul><ul><ul><li>Unique users in total or by keyword </li></ul></ul><ul><ul><li>Breakdown of the SMS traffic per keyword for each individual user. </li></ul></ul><ul><ul><li>SMS tracking of the total SMS traffic </li></ul></ul><ul><ul><li>Detailed keyword overview </li></ul></ul>
  24. 24. reports can be broken down Copyright 2011 MindMatics AG <ul><ul><li>number of SMS messages sent per user </li></ul></ul><ul><ul><li>Data breakdown enables you to see the number of unique users per hour </li></ul></ul><ul><ul><li>View message frequency distribution amongst your users </li></ul></ul><ul><ul><li>Track individual messages per user </li></ul></ul>
  25. 25. mopay can be superior to existing payment options Copyright 2011 MindMatics AG
  26. 26. Mobile Payment provides distinct advantages Highest penetration right after cash 10 times better conversion than credit card No canibalization to existing ways of payment No bank or credit card required No registration necessary Market leader in country coverage & payout Market leader online games Simple interface, easy integration Fraud detection Country optimized flows and communication mopay Mobile Payment (general) Copyright 2011 MindMatics AG
  27. 27. MOPAY means more business +22 % <ul><li>Same value for money compared to Credit Card </li></ul><ul><li>Advertise mopay as major means of payment </li></ul><ul><li>Add “mobile phone” icon or “SMS” text on button </li></ul><ul><li>Avoid the position as last payment option </li></ul>+3546 % Source: mopay internal case Critical success factors Comparison mopay vs. credit card transaction Copyright 2011 MindMatics AG
  28. 28. 10 times higher conversion 35% carrier fee $ 4426 $ 764 2% processing fee Mobile (68,1% conversion) Credit Card (7,8% conversion ) Net conversion of 1000 customers with $10 basket size Source: Conclusion Survey „MP3 “ form the department Mobile Commerce of Augsburg University Copyright 2011 MindMatics AG
  29. 29. mopay reaches 3.3 billion people Source: GSMA 2008, paypal Copyright 2011 MindMatics AG
  30. 30. mobile penetration vs. Credit card No. of credit cards/1000 vs. mobile phones/1000 100% Copyright 2011 MindMatics AG
  31. 31. mopay can be superior to existing payment options Copyright 2011 MindMatics AG
  32. 32. mopay is the market leading payment solution Leading in ease of use for consumers and thus maximizing conversion Rich set of product features Best payout terms Sensitive fraud mechanism Best-in-class reporting / analyis Very easy to integrate 10-year experience in mobile payment Copyright 2011 MindMatics AG
  33. 33. Market leaders trust Mopay Copyright 2011 MindMatics AG
  34. 34. Contact Copyright 2011 MindMatics AG Eric Victor Gitter New Business Manager Marcel-Breuer-Str. 18 80807 Munich Germany Tel.: +49 (0)89 32 29 86-541 Fax: +49 (0)89 32 29 86-570 Email: LinkedIn: Twitter:
  35. 35. Copyright <ul><li>All information presented in this document is the intellectual property of MindMatics AG. </li></ul><ul><li>The use of campaign ideas or concepts is only allowed with the explicit permission of MindMatics. No part of this document may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of MindMatics. The Recipient also accepts liability for unauthorised disclosure to a third party through its negligence and any resulting damages to MindMatics. </li></ul><ul><li>By receiving this document, the Recipient agrees to treat ay information contained herein as confidential. In the event of the Recipient making use, in part or entirety, of ideas or concepts described in this document, the Recipient accepts to pay MindMatics a reasonable license or consulting fee at market rates. Should the parties concerned not be able to reach an agreement on such matters, the Recipient agrees to let a mutually accepted independent arbitrator decide on the level of compensation due. </li></ul><ul><li>Place of jurisdiction is Munich, Germany </li></ul>Copyright 2011 MindMatics AG