Empathy map gitanjali maria

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Done for Venture Labs Design Thinking Action Lab

Done for Venture Labs Design Thinking Action Lab

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  • 1. EMPATHY MAP Gitanjali Maria Keralites
  • 2. STAKEHOLDER • A young engineering graduate, fresh out of college, having got an offer from a company and about to embark on her first full time job; and not having much prior corporate exposure in the form of internships or projects
  • 3. SAY • I’m not sure whether people will accept me since I’ll be new to their groups • I don’t know what kind of job profile I’ll be offered • I’m not sure whether I’ll enjoy the work • I fear losing the comfort of college • What will happen if I tell them I don’t know or if I make mistakes in work • I’m scared I’ll make a fool of myself in front of others because they are all more experienced people • I’m not sure whether I chose the right job, the right company/industry • I sometimes feel my peers have got better job than I did • Will I have to work more than 8 hours a day or stay up late nights • I’m not sure of the company’s policies regarding leave, performance etc. • I’m scared whether it will be a cut-throat competition arena like I have read in articles and magazines • I’m not sure whether I’ll like the location where I’ll be posted • I hope I find other freshers (newbies) like myself joining at the same time • I wish I live up to the name of my alma mater when I join the company
  • 4. DO • Talk to seniors from college who have passed out and are working in companies • Share these concerns with to other friends about to join work • Talk to relatives and family and learn about their experiences • Search on the internet for more information on the company and work culture • Try to brush up topics that might come useful in that industry/job profile • Learn more about the company • Connect online with communities and people working in the company • Keep my resume up-to-date and ready so that in case I don’t like the job, I can start searching for alternatives
  • 5. THINK • People in the corporates/companies are experts and know everything • Bosses are always bad and harsh and will scold you for even small mistakes • It is difficult to make friends in company since you are a new comer and others already know each other • Corporate life means all work and no play • Job profiles offered by the company often do not match with your area of study and with what they initially told during recruitments • Colleagues will not be very helpful as you’ll be competing with them for promotions etc.
  • 6. FEEL • She is anxious about the new job • She is excited about starting a new chapter in her life • She is a less confident than in her college environment • She feels uncertain about the future prospects • She wishes to do well, but is a apprehensive • She is worried about making friends • She is worried about gaining acceptance in the new place
  • 7. INSIGHTS • Students have some fears during transition from school to college • These fears are generally related to work environment, new people and assignments • Students often do not have any prior experience dealing with corporates and this results in the fear of unknown in their minds as they venture for their first jobs
  • 8. PROBLEM STATEMENT • A Young engineering graduate needs help in dispelling her worries regarding joining a new company as a full time employee for the first time because she think corporate environments are strict and harsh and do not accept new comers easily A young engineering graduate, fresh out of college, having got an offer from a company and about to embark on her first full time job; and not having much prior corporate exposure in the form of internships or projects Dispel her worries regarding joining a new company as a full time employee for the first time she think corporate environments are strict and harsh and do not accept new comers easily Needs a way to because