Your SlideShare is downloading. ×
0
Understanding Pricing
Understanding Pricing
Understanding Pricing
Understanding Pricing
Understanding Pricing
Understanding Pricing
Understanding Pricing
Understanding Pricing
Understanding Pricing
Understanding Pricing
Understanding Pricing
Understanding Pricing
Understanding Pricing
Understanding Pricing
Understanding Pricing
Understanding Pricing
Understanding Pricing
Understanding Pricing
Understanding Pricing
Understanding Pricing
Understanding Pricing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Understanding Pricing

713

Published on

Marketing 6621

Marketing 6621

Published in: Education
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
713
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. UNDERSTANDING PRICING
  • 2. Amount at which a good/ser vice will be sold in a market. What is
  • 3. PRICINGMethod used by a company to set the price for a product/ser vice. What is
  • 4. PRICINGThroughout most of histor y prices were set by negotiation between buyers and sellers. A brief histor y of This was done through bar tering.
  • 5. BARTERING W hat is
  • 6. BARTERINGThe exchange of goods/services for other goods or services without using money. W hat is
  • 7. Money/currency gave people other methods to pay for goods and services.
  • 8. How Companies Set Their
  • 9. Setting the RIGHT PRICEb a s e d o n v a r i o u s f a c t o r s 1. Establish pricing goals 2. Estimate demand, costs, and profits 3. Choose a price strategy 4. Fine tune with pricing tactics 5. Results lead to the right price
  • 10. Pricing Objectives 1.Profit-oriented pricing objectives 2.Sales-oriented pricing objectives 3.Status-quo pricing objectives
  • 11. Profit-oriented Setting prices for your products that will guarantee you'll make money on each sale. Pricing Objectives
  • 12. Sales-oriented Setting prices for your products that will guarantee a specific level of sales volume. Pricing Objectives
  • 13. Status-Quo Setting prices for your products that will maintain current price levels or meet the price levels of the competition. . Pricing Objectives
  • 14. Pricing Strategy A basic, long-term pricing framework, which establishes the initial price for a product and the intended direction for price movements over the PLC. W hat is a
  • 15. SPECIAL PRICING TACTICS
  • 16. Single Price All goods offered at the same price to all customers
  • 17. Flexible Price Price will vary for each customer
  • 18. Lead Pricing Selling the product at near or below cost
  • 19. Bait Pricing False/misleading price used to the lure customers to the product.
  • 20. Price Bundling Combining two or more items for a single price
  • 21. Two Part Pricing Two separate payments required for one product.

×