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Price
VS.
Selling
Price
Price
Price is the initial amount
that the company would like
to charge for an item.
Selling Price
Selling price is the actual
price for which it is sold to
the customer.
Importance of Selling Price
The selling price must bring
enough profit to the seller so
the company can stay in
business.
Competitor’s
Price
What Customers
Are Currently
Willing To Pay
What The
Item Costs To
Make, Ship
And Sell
Regulations, laws and
oversight can affect what
companies will charge.
Governments Affect
Tariffs and additional
taxes can significantly
change prices
Governments Affect
Increase Market Share
Is the company trying to break
into an existing market?
Lowering prices usually helps.
Enter A
New Market
Trying to expand into new
markets? Target pricing for
new customers.
“Cash Cow” Phase
Trying to build market share?
Match competitors or lower
prices below theirs.
Selling Price
Selling Price
Selling Price
Selling Price
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Selling Price

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Marketing 6621

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Transcript of "Selling Price"

  1. 1. Price VS. Selling Price
  2. 2. Price Price is the initial amount that the company would like to charge for an item.
  3. 3. Selling Price Selling price is the actual price for which it is sold to the customer.
  4. 4. Importance of Selling Price The selling price must bring enough profit to the seller so the company can stay in business.
  5. 5. Competitor’s Price
  6. 6. What Customers Are Currently Willing To Pay
  7. 7. What The Item Costs To Make, Ship And Sell
  8. 8. Regulations, laws and oversight can affect what companies will charge. Governments Affect
  9. 9. Tariffs and additional taxes can significantly change prices Governments Affect
  10. 10. Increase Market Share Is the company trying to break into an existing market? Lowering prices usually helps.
  11. 11. Enter A New Market Trying to expand into new markets? Target pricing for new customers.
  12. 12. “Cash Cow” Phase Trying to build market share? Match competitors or lower prices below theirs.
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