Selling Price
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Selling Price

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Marketing 6621

Marketing 6621

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    Selling Price Selling Price Presentation Transcript

    • Price VS. Selling Price
    • Price Price is the initial amount that the company would like to charge for an item.
    • Selling Price Selling price is the actual price for which it is sold to the customer.
    • Importance of Selling Price The selling price must bring enough profit to the seller so the company can stay in business.
    • Competitor’s Price
    • What Customers Are Currently Willing To Pay
    • What The Item Costs To Make, Ship And Sell
    • Regulations, laws and oversight can affect what companies will charge. Governments Affect
    • Tariffs and additional taxes can significantly change prices Governments Affect
    • Increase Market Share Is the company trying to break into an existing market? Lowering prices usually helps.
    • Enter A New Market Trying to expand into new markets? Target pricing for new customers.
    • “Cash Cow” Phase Trying to build market share? Match competitors or lower prices below theirs.