Selling Price

  • 521 views
Uploaded on

Marketing 6621

Marketing 6621

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
521
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
2
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Price VS. Selling Price
  • 2. Price Price is the initial amount that the company would like to charge for an item.
  • 3. Selling Price Selling price is the actual price for which it is sold to the customer.
  • 4. Importance of Selling Price The selling price must bring enough profit to the seller so the company can stay in business.
  • 5. Competitor’s Price
  • 6. What Customers Are Currently Willing To Pay
  • 7. What The Item Costs To Make, Ship And Sell
  • 8. Regulations, laws and oversight can affect what companies will charge. Governments Affect
  • 9. Tariffs and additional taxes can significantly change prices Governments Affect
  • 10. Increase Market Share Is the company trying to break into an existing market? Lowering prices usually helps.
  • 11. Enter A New Market Trying to expand into new markets? Target pricing for new customers.
  • 12. “Cash Cow” Phase Trying to build market share? Match competitors or lower prices below theirs.