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Selling Price

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Marketing 6621

Marketing 6621

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  • 1. Price VS. Selling Price
  • 2. Price Price is the initial amount that the company would like to charge for an item.
  • 3. Selling Price Selling price is the actual price for which it is sold to the customer.
  • 4. Importance of Selling Price The selling price must bring enough profit to the seller so the company can stay in business.
  • 5. Competitor’s Price
  • 6. What Customers Are Currently Willing To Pay
  • 7. What The Item Costs To Make, Ship And Sell
  • 8. Regulations, laws and oversight can affect what companies will charge. Governments Affect
  • 9. Tariffs and additional taxes can significantly change prices Governments Affect
  • 10. Increase Market Share Is the company trying to break into an existing market? Lowering prices usually helps.
  • 11. Enter A New Market Trying to expand into new markets? Target pricing for new customers.
  • 12. “Cash Cow” Phase Trying to build market share? Match competitors or lower prices below theirs.

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