Promotion
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Promotion

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Marketing 6621

Marketing 6621

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    Promotion Promotion Presentation Transcript

    • PROMOTION https://www.flickr.com/photos/howardlake/4517567268
    • PROMOTIONThe marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome. https://www.flickr.com/photos/nestorlacle/543379219
    • It is the element of the marketing mix that encourages customers to buy or have certain views or opinions. https://www.flickr.com/photos/khouri/4283398898
    • CHARACTERISTICSof PROMOTION https://www.flickr.com/photos/laracores/10700049036
    • FACTUAL https://www.flickr.com/photos/aloshbennett/1394564919
    • FACTUAL APPROPRIATE https://www.flickr.com/photos/aloshbennett/1394564919
    • FACTUAL APPROPRIATE RELEVANT https://www.flickr.com/photos/aloshbennett/1394564919
    • FACTUAL APPROPRIATE RELEVANT PERSUASIVE https://www.flickr.com/photos/aloshbennett/1394564919
    • FACTUAL APPROPRIATE RELEVANT PERSUASIVE COORDINATED https://www.flickr.com/photos/aloshbennett/1394564919
    • FACTUAL APPROPRIATE RELEVANT PERSUASIVE COORDINATED REPETITIVEhttps://www.flickr.com/photos/aloshbennett/1394564919
    • Promotional https://www.flickr.com/photos/malias/73169727
    • 1. InformCommunicate important information about new or improved products https://www.flickr.com/photos/malakhkelevra
    • 2. PersuadeGive the customer more reason to purchase your product rather than your competitors’ https://www.flickr.com/photos/worldseriesboxing/8389979611
    • 3. RemindEstablished companies, brands and products reintroduce themselves to the market. https://www.flickr.com/photos/sudhamshu/3202963823
    • Promotional https://www.flickr.com/photos/joarder/11131836845
    • 1. AdvertisingThe activity of producing ads for goods, services, companies, etc. https://www.flickr.com/photos/kwl/7038011669
    • 2. Sales PromotionSales promotion is the process of persuading a potential customer to buy the product. https://www.flickr.com/photos/marfis75/9391593778
    • The notice or attention given to someone or something by the media 3. Publicity http://thesuperslice.com/wp-content/uploads/2012/10/Felix-Baumgartner-x-Red-Bull-Stratos-10.jpg
    • Where businesses use people to sell the product meeting face-to-face with the customer. 4. Personal Selling