Product Items, Lines and Mixes. Oh My!

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Marketing 6621

Marketing 6621

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  • 1. Product ITEMS LINES MIXES &
  • 2. Companies often have more than one product. These products can be broken down into items, lines, and Mixes.
  • 3. Product LINEis a group of closely related products manufactured by a business A
  • 4. For Example The company Rubbermaid has a product line of brooms.
  • 5. Product ITEMis a specific model, brand, or size of a product within a line of products. A
  • 6. For Example Armani’s Slim-Fit Suit in Chintzed Wool, is just one product from a line of suits.
  • 7. Product M I Xis allthetypesofproductsacompany makesorsells A
  • 8. For Example John Deere has a wide range of products for lawn care, farming, and construction.
  • 9. Product W I D T His the number of different product lines a company is producing. A
  • 10. Product WIDTH A company’s
  • 11. Product WIDTHis considered NARROW if it has few product lines. A company’s
  • 12. Product WIDTHis considered NARROW if it has few product lines. A company’s Which benefits the company by being simple, cost efficient, consistent, and puts an ease on management.
  • 13. For Example Pedigree could be considered to have a narrow product width because its product line is only food for dogs.
  • 14. Product WIDTH A company’s
  • 15. Product WIDTHis considered BROAD with the more product lines it has. A company’s
  • 16. Product WIDTHis considered BROAD with the more product lines it has. A company’s Which benefits the company by appealing to more markets and adding competitive advantages.
  • 17. For Example Johnson & Johnson have a broad product width because they have a many product lines including nutritional snacks, first aid and skin care products.
  • 18. Product Depth The number of items offered within each product line.
  • 19. For Example Adidas has a deep product mix because it offers many styles and sizes of shoes within their shoe product lines.
  • 20. Why is this Important?
  • 21. Businesses must plan their product mix carefully because they cannot offer all the products that customers may want.
  • 22. They have to find the product mix that allows them to be profitable in the market place