Your SlideShare is downloading. ×
0
Understanding Product
Understanding Product
Understanding Product
Understanding Product
Understanding Product
Understanding Product
Understanding Product
Understanding Product
Understanding Product
Understanding Product
Understanding Product
Understanding Product
Understanding Product
Understanding Product
Understanding Product
Understanding Product
Understanding Product
Understanding Product
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Understanding Product

733

Published on

Marketing 6621

Marketing 6621

Published in: Education, Technology, Business
2 Comments
4 Likes
Statistics
Notes
No Downloads
Views
Total Views
733
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
9
Comments
2
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Product understanding
  • 2. ProductA good, method, information, object or service created to serve a need or satisfy a want.
  • 3. Example Needs/Wants
  • 4. Example Needs/Wants Phone Service
  • 5. Example Needs/Wants Phone Service Music
  • 6. Example Needs/Wants Phone Service Music Entertainment
  • 7. Example Needs/Wants Phone Service Music Entertainment Product=
  • 8. Example Needs/Wants Phone Service Music Entertainment Product=
  • 9. FeatureA physical characteristic or quality of a product, a description of something a person can touch, feel, smell, see, or measure.
  • 10. Example
  • 11. BenefitThe satisfaction that a customer wants from a good or service.
  • 12. BenefitA benefit that is easily recognizable. Obvious
  • 13. Example No stylus means there is no extra parts that could be lost and needed to replace.
  • 14. BenefitBenefit that come only with the purchase of a particular product. Unique
  • 15. Example Finger print identity scanner for added security.
  • 16. BenefitBenefit that is not usually seen without the assistance of a salesperson. Hidden
  • 17. Example iPhone 5 has 13 LTE Bands for faster download and upload speeds.
  • 18. Selling Part of a sales presentation where the salesperson points out that a good or service has features that will benefit the customer. Feature/Benefit

×