Understanding Product

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Understanding Product

  1. 1. Product understanding
  2. 2. ProductA good, method, information, object or service created to serve a need or satisfy a want.
  3. 3. Example Needs/Wants
  4. 4. Example Needs/Wants Phone Service
  5. 5. Example Needs/Wants Phone Service Music
  6. 6. Example Needs/Wants Phone Service Music Entertainment
  7. 7. Example Needs/Wants Phone Service Music Entertainment Product=
  8. 8. Example Needs/Wants Phone Service Music Entertainment Product=
  9. 9. FeatureA physical characteristic or quality of a product, a description of something a person can touch, feel, smell, see, or measure.
  10. 10. Example
  11. 11. BenefitThe satisfaction that a customer wants from a good or service.
  12. 12. BenefitA benefit that is easily recognizable. Obvious
  13. 13. Example No stylus means there is no extra parts that could be lost and needed to replace.
  14. 14. BenefitBenefit that come only with the purchase of a particular product. Unique
  15. 15. Example Finger print identity scanner for added security.
  16. 16. BenefitBenefit that is not usually seen without the assistance of a salesperson. Hidden
  17. 17. Example iPhone 5 has 13 LTE Bands for faster download and upload speeds.
  18. 18. Selling Part of a sales presentation where the salesperson points out that a good or service has features that will benefit the customer. Feature/Benefit

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