Understanding Product
Upcoming SlideShare
Loading in...5
×
 

Understanding Product

on

  • 587 views

Marketing 6621

Marketing 6621

Statistics

Views

Total Views
587
Views on SlideShare
386
Embed Views
201

Actions

Likes
4
Downloads
4
Comments
2

2 Embeds 201

http://ocracokecomputers.weebly.com 154
http://www.weebly.com 47

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Understanding Product Understanding Product Presentation Transcript

  • Product understanding
  • ProductA good, method, information, object or service created to serve a need or satisfy a want.
  • Example Needs/Wants
  • Example Needs/Wants Phone Service
  • Example Needs/Wants Phone Service Music
  • Example Needs/Wants Phone Service Music Entertainment
  • Example Needs/Wants Phone Service Music Entertainment Product=
  • Example Needs/Wants Phone Service Music Entertainment Product=
  • FeatureA physical characteristic or quality of a product, a description of something a person can touch, feel, smell, see, or measure.
  • Example
  • BenefitThe satisfaction that a customer wants from a good or service.
  • BenefitA benefit that is easily recognizable. Obvious
  • Example No stylus means there is no extra parts that could be lost and needed to replace.
  • BenefitBenefit that come only with the purchase of a particular product. Unique
  • Example Finger print identity scanner for added security.
  • BenefitBenefit that is not usually seen without the assistance of a salesperson. Hidden
  • Example iPhone 5 has 13 LTE Bands for faster download and upload speeds.
  • Selling Part of a sales presentation where the salesperson points out that a good or service has features that will benefit the customer. Feature/Benefit