Understanding Product
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Understanding Product

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    Understanding Product Understanding Product Presentation Transcript

    • Product understanding
    • ProductA good, method, information, object or service created to serve a need or satisfy a want.
    • Example Needs/Wants
    • Example Needs/Wants Phone Service
    • Example Needs/Wants Phone Service Music
    • Example Needs/Wants Phone Service Music Entertainment
    • Example Needs/Wants Phone Service Music Entertainment Product=
    • Example Needs/Wants Phone Service Music Entertainment Product=
    • FeatureA physical characteristic or quality of a product, a description of something a person can touch, feel, smell, see, or measure.
    • Example
    • BenefitThe satisfaction that a customer wants from a good or service.
    • BenefitA benefit that is easily recognizable. Obvious
    • Example No stylus means there is no extra parts that could be lost and needed to replace.
    • BenefitBenefit that come only with the purchase of a particular product. Unique
    • Example Finger print identity scanner for added security.
    • BenefitBenefit that is not usually seen without the assistance of a salesperson. Hidden
    • Example iPhone 5 has 13 LTE Bands for faster download and upload speeds.
    • Selling Part of a sales presentation where the salesperson points out that a good or service has features that will benefit the customer. Feature/Benefit