Marketing Foundations &
Foundations of Marketing
Economics
The study of allocating resources to
maximize their uses.
Business, Management, Entrepreneurship

The study of operating and managing a
business & all the skills and concepts
neces...
Communication Skills

Interacting with people and organizations
Professional Development

Ongoing growth within a career path
Elements of the Marketing Concept
Customer Orientation
Business focus on building relationships
with customers to facilitate loyal, repeat
customers for lif...
Customer Satisfaction
Meet or exceed customer’s expectations
Customer Needs / Wants
Desires of the consumers that convert into
purchases
Company Approach
Employees working together to satisfy their
customers to earn profits
Company Commitment
All employees focused on the customers
Company Goals
Goals should be focused on satisfying
customers
CRM – (Customer Relationship Management)
Combines customer information via
databases with customer service and
marketing c...
Marketing Loyalty Programs
Rewards repeat customers
Product
Business provides items that satisfy
desires of consumers
Profits
Money business keeps after paying all
expenses
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Marketing foundations & elements

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Marketing 6621

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Marketing foundations & elements

  1. 1. Marketing Foundations &
  2. 2. Foundations of Marketing
  3. 3. Economics The study of allocating resources to maximize their uses.
  4. 4. Business, Management, Entrepreneurship The study of operating and managing a business & all the skills and concepts necessary.
  5. 5. Communication Skills Interacting with people and organizations
  6. 6. Professional Development Ongoing growth within a career path
  7. 7. Elements of the Marketing Concept
  8. 8. Customer Orientation Business focus on building relationships with customers to facilitate loyal, repeat customers for life.
  9. 9. Customer Satisfaction Meet or exceed customer’s expectations
  10. 10. Customer Needs / Wants Desires of the consumers that convert into purchases
  11. 11. Company Approach Employees working together to satisfy their customers to earn profits
  12. 12. Company Commitment All employees focused on the customers
  13. 13. Company Goals Goals should be focused on satisfying customers
  14. 14. CRM – (Customer Relationship Management) Combines customer information via databases with customer service and marketing communication
  15. 15. Marketing Loyalty Programs Rewards repeat customers
  16. 16. Product Business provides items that satisfy desires of consumers
  17. 17. Profits Money business keeps after paying all expenses
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