Marketing foundations & elements
Upcoming SlideShare
Loading in...5
×
 

Marketing foundations & elements

on

  • 929 views

Marketing 6621

Marketing 6621

Statistics

Views

Total Views
929
Views on SlideShare
397
Embed Views
532

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 532

http://ocracokecomputers.weebly.com 411
http://www.weebly.com 121

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Marketing foundations & elements Marketing foundations & elements Presentation Transcript

    • Marketing Foundations &
    • Foundations of Marketing
    • Economics The study of allocating resources to maximize their uses.
    • Business, Management, Entrepreneurship The study of operating and managing a business & all the skills and concepts necessary.
    • Communication Skills Interacting with people and organizations
    • Professional Development Ongoing growth within a career path
    • Elements of the Marketing Concept
    • Customer Orientation Business focus on building relationships with customers to facilitate loyal, repeat customers for life.
    • Customer Satisfaction Meet or exceed customer’s expectations
    • Customer Needs / Wants Desires of the consumers that convert into purchases
    • Company Approach Employees working together to satisfy their customers to earn profits
    • Company Commitment All employees focused on the customers
    • Company Goals Goals should be focused on satisfying customers
    • CRM – (Customer Relationship Management) Combines customer information via databases with customer service and marketing communication
    • Marketing Loyalty Programs Rewards repeat customers
    • Product Business provides items that satisfy desires of consumers
    • Profits Money business keeps after paying all expenses