Marketing foundations & elements
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,072
On Slideshare
540
From Embeds
532
Number of Embeds
2

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 532

http://ocracokecomputers.weebly.com 411
http://www.weebly.com 121

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Marketing Foundations &
  • 2. Foundations of Marketing
  • 3. Economics The study of allocating resources to maximize their uses.
  • 4. Business, Management, Entrepreneurship The study of operating and managing a business & all the skills and concepts necessary.
  • 5. Communication Skills Interacting with people and organizations
  • 6. Professional Development Ongoing growth within a career path
  • 7. Elements of the Marketing Concept
  • 8. Customer Orientation Business focus on building relationships with customers to facilitate loyal, repeat customers for life.
  • 9. Customer Satisfaction Meet or exceed customer’s expectations
  • 10. Customer Needs / Wants Desires of the consumers that convert into purchases
  • 11. Company Approach Employees working together to satisfy their customers to earn profits
  • 12. Company Commitment All employees focused on the customers
  • 13. Company Goals Goals should be focused on satisfying customers
  • 14. CRM – (Customer Relationship Management) Combines customer information via databases with customer service and marketing communication
  • 15. Marketing Loyalty Programs Rewards repeat customers
  • 16. Product Business provides items that satisfy desires of consumers
  • 17. Profits Money business keeps after paying all expenses