Brands

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Marketing 6621

Marketing 6621

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  • 1. What is a A brand is all of the impressions and experiences consumers associate with a company, a product, or a service.
  • 2. A brand is a name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitors’ products.
  • 3. Over time this image becomes synonymous with the level of creditability, quality, and satisfaction in the customers’ minds.
  • 4. What your business will consistently deliver to the customer. Establishes expectations from customers, and reflects the values of the company.
  • 5. The perception that the general public holds about a particular business.
  • 6. Attempt to attach a higher credibility to a product by associating it with a well known company name.
  • 7. Nike has many types of shoes, but uses the Nike brand for all their shoes
  • 8. Marketing policy under which each product has its own unique brand; different from each product within that product line.
  • 9. PepsiCo makes many types of drinks, but each drink has its own branding such as; Mountain Dew, Gatorade, and Tropicana.