Your SlideShare is downloading. ×
0
Brands
Brands
Brands
Brands
Brands
Brands
Brands
Brands
Brands
Brands
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Brands

601

Published on

Marketing 6621

Marketing 6621

Published in: Education, Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
601
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
9
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. What is a A brand is all of the impressions and experiences consumers associate with a company, a product, or a service.
  2. A brand is a name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitors’ products.
  3. Over time this image becomes synonymous with the level of creditability, quality, and satisfaction in the customers’ minds.
  4. What your business will consistently deliver to the customer. Establishes expectations from customers, and reflects the values of the company.
  5. The perception that the general public holds about a particular business.
  6. Attempt to attach a higher credibility to a product by associating it with a well known company name.
  7. Nike has many types of shoes, but uses the Nike brand for all their shoes
  8. Marketing policy under which each product has its own unique brand; different from each product within that product line.
  9. PepsiCo makes many types of drinks, but each drink has its own branding such as; Mountain Dew, Gatorade, and Tropicana.

×