Brands
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Brands

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Marketing 6621

Marketing 6621

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Brands Brands Presentation Transcript

  • What is a A brand is all of the impressions and experiences consumers associate with a company, a product, or a service.
  • A brand is a name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitors’ products.
  • Over time this image becomes synonymous with the level of creditability, quality, and satisfaction in the customers’ minds.
  • What your business will consistently deliver to the customer. Establishes expectations from customers, and reflects the values of the company.
  • The perception that the general public holds about a particular business.
  • Attempt to attach a higher credibility to a product by associating it with a well known company name.
  • Nike has many types of shoes, but uses the Nike brand for all their shoes
  • Marketing policy under which each product has its own unique brand; different from each product within that product line.
  • PepsiCo makes many types of drinks, but each drink has its own branding such as; Mountain Dew, Gatorade, and Tropicana.