• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Brands
 

Brands

on

  • 382 views

Marketing 6621

Marketing 6621

Statistics

Views

Total Views
382
Views on SlideShare
255
Embed Views
127

Actions

Likes
2
Downloads
5
Comments
0

2 Embeds 127

http://ocracokecomputers.weebly.com 102
http://www.weebly.com 25

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Brands Brands Presentation Transcript

    • What is a A brand is all of the impressions and experiences consumers associate with a company, a product, or a service.
    • A brand is a name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitors’ products.
    • Over time this image becomes synonymous with the level of creditability, quality, and satisfaction in the customers’ minds.
    • What your business will consistently deliver to the customer. Establishes expectations from customers, and reflects the values of the company.
    • The perception that the general public holds about a particular business.
    • Attempt to attach a higher credibility to a product by associating it with a well known company name.
    • Nike has many types of shoes, but uses the Nike brand for all their shoes
    • Marketing policy under which each product has its own unique brand; different from each product within that product line.
    • PepsiCo makes many types of drinks, but each drink has its own branding such as; Mountain Dew, Gatorade, and Tropicana.