What is a
A brand is all of the
impressions and experiences
consumers associate with a
company, a product, or a
service.
A brand is a name, term, symbol, design, or
combination thereof that identifies a seller’s
products and differentiates the...
Over time this image
becomes synonymous with
the level of creditability,
quality, and satisfaction in
the customers’ minds.
What your business will consistently
deliver to the customer. Establishes
expectations from customers, and
reflects the va...
The perception that the general public holds about a
particular business.
Attempt to attach a higher credibility to a
product by associating it with a well
known company name.
Nike has many types of shoes, but uses
the Nike brand for all their shoes
Marketing policy under which
each product has its own
unique brand; different from
each product within that
product line.
PepsiCo makes many types of
drinks, but each drink has its
own branding such as;
Mountain Dew, Gatorade,
and Tropicana.
Brands
Upcoming SlideShare
Loading in...5
×

Brands

614

Published on

Marketing 6621

Published in: Education, Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
614
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
11
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Brands

  1. 1. What is a A brand is all of the impressions and experiences consumers associate with a company, a product, or a service.
  2. 2. A brand is a name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitors’ products.
  3. 3. Over time this image becomes synonymous with the level of creditability, quality, and satisfaction in the customers’ minds.
  4. 4. What your business will consistently deliver to the customer. Establishes expectations from customers, and reflects the values of the company.
  5. 5. The perception that the general public holds about a particular business.
  6. 6. Attempt to attach a higher credibility to a product by associating it with a well known company name.
  7. 7. Nike has many types of shoes, but uses the Nike brand for all their shoes
  8. 8. Marketing policy under which each product has its own unique brand; different from each product within that product line.
  9. 9. PepsiCo makes many types of drinks, but each drink has its own branding such as; Mountain Dew, Gatorade, and Tropicana.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×