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Mobile Recruitment Agency in Gauteng - Giraffe.co.za
- 1. Giraffe - using mobile to address unemployment in South Africa March 2015
- 2. © Copyright Giraffe 2015 2 Poverty is not an accident. Like slavery and apartheid, it is man-made and can be removed by the action of human beings. - Nelson Mandela “ ”
- 3. © Copyright Giraffe 2015 Agenda 3 The challenge for jobseekers and employers The mobile recruitment opportunity and Giraffe’s proposition How is Giraffe different? Credentials and progress
- 4. © Copyright Giraffe 2015 Unemployment is a key issue in South Africa 4 Unemployment is high Particularly amongst the youth 26% 16% 13% 7% 6% South Africa Zambia Egypt UK US Source: The Economist, April 2014; Labour Force Survey, Q3 2014 49% 29% 19% 20-29 30-39 40-59
- 5. © Copyright Giraffe 2015 The problem is worst amongst the blue collar workforce, 63% of whom are unemployed or not economically active 5 51.5 23.4 28.1 6.6 21.5 7.9 4.2 9.4 Total SA population Children, students & elderly Potential workforce White collar & higher education grads Blue collar & non- higher education grads Employed blue collar Unemployed/ NEA with Matric/Diploma Unemployed/ NEA without Matric Giraffe target segment South Africa workforce breakdown (# of people, millions) Source: Statistics SA; Labourforce Survey, Q3 2014 13.6m people in the blue collar workforce are unemployed
- 6. © Copyright Giraffe 2015 Jobseekers do not have sufficient visibility of opportunities 6 Segregation Poor public transport Limited internet access + + make it difficult to access jobs, resulting in… Job seekers mostly finding jobs opportunistically, through word of mouth
- 7. © Copyright Giraffe 2015 In addition, recruitment presents significant challenges to employers 7 EMPLOYERS Key question Recruitment is expensive 2 Sourcing good candidates is difficult 1 Attrition is high 3 How can employers source, screen and hire the best people in a cost efficient manner? Note: average recruitment cost- R1800+ per low/mid-skill worker; cost due to time spent advertising, screening and contacting candidates
- 8. © Copyright Giraffe 2015 • A means for employers to quickly, cheaply and easily find reliable employees 8 The Need Want a cheap & effective way to source, screen and hire good workers Want better access to job opportunities
- 9. © Copyright Giraffe 2015 Agenda 9 The challenge for jobseekers and employers The mobile recruitment opportunity and Giraffe’s proposition How is Giraffe different? Credentials and progress
- 10. © Copyright Giraffe 2015 • Using mobile/internet as a means to facilitate access between employers and jobseekers 10 The Opportunity Internet penetration is high (70% in LSM 9-10) Mobile penetration is high (80% in LSM 3-4) Source: AMPS Q2-2013
- 11. © Copyright Giraffe 2015 Giraffe enables jobseekers to create a CV quickly and easily using their cellphone 11 • Jenny • Age 33 • Johannesburg • Jenny is looking for a job • She goes door to door, handing out her CV • This is costly, time consuming and her applications are frequently ignored Jenny hears about Giraffe… By answering a few simple questions, she creates a CV She sends an SMS to 34345 to begin registration Jenny’s CV is created on Giraffe, immediately visible to employers
- 12. © Copyright Giraffe 2015 Giraffe enables jobseekers to create a CV on their cellphone, and automatically finds the best candidates for employers Jobseeker Employer Jobseeker creates CV by SMSing 34345 Employer logs staff request online Match best candidates Candidates receive SMS and reply if interested Candidates arrive for interviewSchedule interview CV stored in database 34345
- 13. © Copyright Giraffe 2015 Various security checks and a social rating system are used to ensure quality 13 • Background checks will be conducted on every Giraffe jobseeker (some automatically, others on request of the employer) • These include criminal check, ID verification, education check, credit check • Additionally, past work history and referrals will be documented Security checks • Once a profile is registered on Giraffe, employers are able to rate employees • These reviews and ratings will accumulate throughout a job seeker’s career, and is added to their CV/ profile • Potential employers could use these ratings in evaluating a potential candidate Social rating system Your opinion matters! Rate & Review
- 14. © Copyright Giraffe 2015 Giraffe presents significant benefits for both jobseeker and employer 14 Jobseeker Employer FREE! 34345 • Save time – Find the right staff within 48 hours • Reduce cost – Sourcing, screening and interview scheduling at a low price • Ensure quality – Immediate access to a pool of vetted, rated candidates, with additional checks on request • Register anywhere, anytime – Make a CV using your cellphone • Receive job opportunities for FREE – Once registered, Giraffe SMSes you job opportunities • Single, up-to-date CV – CVs are automatically updated with work history
- 15. © Copyright Giraffe 2015 Agenda 15 The challenge for jobseekers and employers The mobile recruitment opportunity and Giraffe’s proposition How is Giraffe different? Credentials and progress
- 16. © Copyright Giraffe 2015 Giraffe is a hybrid between classifieds and recruitment agencies 16 Classifieds/ Job portals Recruitment agencies Upfront On placement Payment Scalable Wide job scope Screening Employer/employee matching Employee career management ✔ ✘ ✔ ✘ ✔ ✘ ✔ ✘ ✔ ✔ ✘ ✔ ✘ ✔ ✔ ✘ ✔ ✔ ✘ ✘ ✔
- 17. © Copyright Giraffe 2015 Agenda 17 The challenge for jobseekers and employers The mobile recruitment opportunity and Giraffe’s proposition How is Giraffe different? Credentials and progress
- 18. © Copyright Giraffe 2015 Company overview & credentials 18 • Mobile tech startup, founded in 2014, privately owned • Social enterprise- our vision is to help reduce unemployment in South Africa • Focused on retail, hospitality, industrial & admin • BBBEE level 1 rating Company overview Credentials • We are currently in pilot phase working with several high-profile retailers and restaurants • To find out more visit our website www.giraffe.co.za