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keynote at National Hispanic Corporate Council's think tank on social media, Oct. 21, 2009

keynote at National Hispanic Corporate Council's think tank on social media, Oct. 21, 2009

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  • 1. UNBUNDLED Giovanni Rodriguez NHCC Think Tank October 21, 2009
  • 2. Q: “What do you do when your Mom friends you?
  • 3. A: You accept. It’s you mom, bobo
  • 4. “How do we engage Latinos through social media?”
  • 5. “How do we engage Latinos through social media?”
  • 6. “What does it mean to be Latino?
  • 7. “What does it mean to engage”?
  • 8. “Are latinos more social”?
  • 9. We are growing faster
  • 10. We are aging slower
  • 11. We are joining faster
  • 12. Why we bundle
  • 13. Why we unbundle
  • 14. Follow the bundle.
  • 15. Who unbundles?
  • 16. Hispanicus!
  • 17. Latin-Americain!
  • 18. It used to be about the few. Now it’s about the many.
  • 19. What is being bundled?
  • 20. It used to be about consumption. Now it’s about production.
  • 21. How to unbundle (and rebundle)
  • 22. 1. Listen
  • 23. 2. Resist the temptation to bundle.
  • 24. 3. It’s not about the tools. It’s not about the rules. It’s about both.
  • 25. 4. Design bridges not houses. The socially networked worlds needs infrastructure.
  • 26. 5. Think social. The socially networked world favors integrative efforts.
  • 27. Are Latinos more social?
  • 28. OK, maybe we own the brand. (Thank you.)
  • 29. But perhaps it’s more useful to think of Latinos as a living case study in the art, science and practical application of social technology.
  • 30. Gracias.