Social Media analysis of FM Radios


Published on

A comprehensive analysis of FM radios on Social media.

Published in: Education
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Social Media analysis of FM Radios

  1. 1. on social mediaand a competitive analysis withPeriod of analysis : Sept 14 to Sept 28, 2012
  2. 2. !"#$%"&()*+",+-./+012%34,+&"2,-+()*+3/52//+,16"7%+#728/-"95+,:"-/;+!"#$%"&()*+./%$,+12<579"=7-"19,+-1+#78/+-./+#1,-+1&+,16"7%+#/3"7;About simplify360OUR CLIENTS
  3. 3. Radio Mirchi has the most strongholdamong teenagersRadio Mirchi Radio City Red FM0% 20% 40% 60% 80%13-1718-2526-3536-4545+AgeinYearsBig FM0% 20% 40% 60%13-1718-2526-3536-4545+AgeinYears0% 20% 40% 60% 80%13-1718-2526-3536-4545+AgeinYears0% 20% 40% 60%13-1718-2526-3536-4545+AgeinYears0% 20% 40% 60%13-1718-2526-3536-4545+AgeinYearsFever FMWhile Radio Mirchi has the highest number of teenagers, Radio City has the the most matured audiencecompared to other players. Big FM has an equal mix of both teenagers and the young adults.13-17 yearsTeenagers18-25 yearsYouths26-35 yearsYouths45+ years
  4. 4. Radio Mirchi31%Red FM23%Radio City22%Big FM14%FeverFM10%Global share of voice among various players369525797Conversations840Conversations1129ConversationsFever FMBig FMRadio CityRed FMRadio MirchiRadio Mirchi has the highest share of voice among all players across varioussocial media channels combined0 500 1000 1500CustomsiteNewsVideoBlogsTwitterFacebookFacebook is the most preferred mediumamong all players
  5. 5. Radio Mirchi Radio City Big FM Red FMFACEBOOK47%TWITTER34%BLOGS16%NEWS2%FLICKER1%FACEBOOK78%VIDEOS8%TWITTER7%BLOGS6%NEWS1%TWITTER40%FACEBOOK35%BLOGS21%NEWS4%FACEBOOK52%TWITTER35%BLOGS11%NEWS2%FLICKER0%BLOGS51%FACEBOOK24%TWITTER24%NEWS1%Fever FM47% Facebook 78% Facebook 40% Twitter 52% Facebook 51% BlogsFacebookFacebookFacebookFacebookFacebookTwitterTwitterTwitterTwitterTwitterBlogsBlogsBlogsBlogsBlogsVideosVideosVideosVideosVideos0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Radio MirchiRadio CityBig FMRed FMFever FMFacebook Twitter Blogs Videos Flickr NewsChannel affinity among playersRadio City has a strong presence on Facebook while Fever FM has a strong presence in Blogs
  6. 6. 29%15%18% 19% 19%0%5%10%15%20%25%30%35%RadioMirchiRed FM Big FM RadioCityFeverFMMumbai31%22%10%25%13%0%5%10%15%20%25%30%35%RadioMirchiRed FM Big FM Radio City Fever FMDelhiCity wise Social Media Ranking*In Mumbai, Radio Mirchi ranks high. The share of social media is distribute equally among the rest. InDelhi, Radio Mirchi is the clear number 1 while Radio City and Big FM are close second and third.1 2 23 1 23*Ranking is based on locations where listeners are talking
  7. 7. 38%12% 12%26%12%0%5%10%15%20%25%30%35%40%RadioMirchiRed FM Big FM RadioCityFever FMBangalore3%65%0%9%24%0%10%20%30%40%50%60%70%RadioMirchiRed FM Big FM Radio City Fever FMKolkattaCity wise Social Media Ranking30%0%40%30%0%0%5%10%15%20%25%30%35%40%45%RadioMirchiRed FM Big FM Radio City Fever FMChennai51%3%33%8%5%0%10%20%30%40%50%60%RadioMirchiRed FM Big FM RadioCityFever FMHyderabad1 2 333 3 212 21 1 32Red FM has a monopoly like status in Kolkatta
  8. 8. Aftr listening 2 show of Dhvanit on Radio Mirchi this mrng, I take my words back on Barfi! Barfi!RT @ShahidzDeewani: @vivek_oberoi looved ur interview on Radio Mirchi..hahaha "hey myfriends call me lucky..whats ur number?" so funny; ...chupulu kalasina subhavela enduku neke paravashamu...listening to radio mirchi :DListen to Radio Mirchi Rajkot 98.3 FM today between 5 to 5.30p/m interview of my sister Gatha Pota.. as asinger .. she wil perform a song.. too.. enjoy..!!!Listen to...Had a gr8 session with RJ.NEEL at radio mirchi studio... please do listen me today evening between 5-6 pm ...only on radio mirchi ,98.3 fm ... itsssss hottttttt..... :) :) :) :)Start listening to Radio Mirchi on your iPhone now listen to what Raja sir says about teaching music on radio mirchi. Comes sometimes. SameconceptCatch the music premier of Denikaina Ready at Radio Mirchi 98.3.Listening to...are you guys listening to Radio Mirchi online #Tell meListening to RJ Safia on Radio Mirchi #Jaipur. Celebrating birthday week of the Nightingale of India, LataMangeshkar. #TreatToEarsSharing is caring, caring is loving. I am loving each and every single person specially to my best pal who alwayslistens Radio Mirchi with me. :).@RujoomQ listening to radio mirchi I guess :)Listening to Radio Mirchi whilst doing work helps a lot! :DIs listening to Radio Mirchi 98.3 FM .... Taal se Taal mila .......Call to listenGreat session.Please listenCall to listenstart listening..opinion influencerBrand Affinities: How do they relate to the brands?listening to..Asking friendsTreat to Ears!Whatcha doin?listening hindi songs,,,,,,,,, radio mirchi live.......... heheheHelps at work a lotWhich songs?LovingLoved Interview:)my Fever gone now Feeling much Better and tuned 98.3 radio mirchi enjoying d song Boom Boom ...Boom ...@Post Fever..
  9. 9. @Be_Murfy Haha! Radio Mirchi spammed with Old songs...Amazing selection of songs today on Radio Mirchi Online, thanks to #Lata! @dhananjayang thaandavam 3 songs in top 20 radio mirchi. Congrats to thaandavam team:)allthe best onceagain for mega hitGirl gang at radio mirchi!! No wonder dey said "its hot" : P at-radio mirchi event 2012Celeb VisitsVivek Oberoi spotted at Radio Mirchi promoting new film Kismat Love Paisa Dilli!|RADIO MIRCHI 98.3 FM INDIAS MOST famous FM station of INDIA. Radio Mirchi plays most fantastic musictracks. HINDI MUSIC tracks add sensation to your mind and make you feel refreshing...... so stay tuned and startlistening to music.praisesRani MukherjeeVivek OberoiNot so...SpammedRadio Mirchi... how can u do that... fuhget it !!Whatever!!Brand Affinities: How do they relate to the brands?Most FamousIts Hot!!Amazing song selectionCongrats to friendsInnovative advertising and marketing Spicing up a promotion Radio Mirchis very hot new method of spreadingconsciousness about its breakfast route Hello Mumbai used an impossible vehicle.Innovative Advert..
  10. 10. ShreyaGhosh5%Katrina Kaif8%Vivek Oberoi30%RaniMukherjee57%Vivek Oberoi promotes film KLPD at Radio MirchiFM Studio at-radio mirchi event 2012click here for more pic --... Rani Mukerji promotes herAiyyaa at 98.3 FM Radio Mirchi studio @RaniMukhWorldRani mukherjee hot and beauty stills at RADIOMIRCHI: Mukherjee At Radio Mirchi Photos via @cine_centralRani Mukherjee at Radio Mirchi and Red FM. Morepictures at Unplugged daykho #np in radiomirchi , listening to ur interview :)Shreya Ghoshal @Radio Mirchi KolkattaRT @ShahidzDeewani: @vivek_oberoi looved urinterview on Radio Mirchi..hahaha "hey myfriends call me lucky..whats ur number?" sofunny; ...Vivek Oberoi spotted at Radio Mirchi promotingnew film Kismat Love Paisa Dilli!| Read more... uploaded a @YouTube video Oberoi at Radio Mirchi Studio for KLPD.@vivek_oberoi it is the first time iv met you for klpdpromotion at radio Mirchi. Dude you are so sweet, you sodeserve a great career.Hemal Pandya shared Katrina Kaif The Queen Of Hearts album:Katrina Performing At Airtel Radio Mirchi Award 2011.Junaid Butt shared Katrina Kaif The Queen Of Hearts album:Katrina Performing At Airtel Radio Mirchi Award 2011.Rani Mukherjee at Radio Mirchi Studio Vivek Oberoi at Radio Mirchi StudioAirtel Radio Mirchi Award 2011Shreya @ Radio Mirchi, InterviewCelebrity effect: Rani Most influentialRani Mukherjee’s visit to Radio Mirchi studio for the promotion of her upcomingmovie “Aiyyaa’ generated the maximum number of buzz and Rani generates themaximum number of buzz around the brand.
  11. 11. For more detailsVisit: www.simplify360.comVang Lian heads the research team at Simplify360.Simplify360 Research provides consumer insights basedon social media data and provides strategy for digitalmarketing solution to clients.This work is licensed under