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Pinterest for brands

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How brands can use pinterest

How brands can use pinterest

Published in: Marketing, Technology, Business

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  • 1. FOR Prepared by Vang Lian VP, Research Simplify360 Pinterest for Brands
  • 2. PINTEREST BY NUMBERS • 48.7 million users globally* • 26th Most popular *As of June 2013
  • 3. WHY WOMEN LIKE PINTEREST THE REASONS AS TO WHY WOMEN AND WOMEN’S BRANDS ARE DRIVING THE TRAFFIC ON PINTEREST • FEMALE FRIENDLY: The portal is much more organized and user friendly as compared to Facebook, Twitter and other Social Media Platforms. It allows the female population to neatly display all their plans, aspirations, dreams and also their ambitions. • BETTER PLATFORM FOR WOMEN: The creative use of images on the site makes it a better platform for women who live saying things with pictures rather than just words. CASE STUDY Says Jayshree Mulhekar, a professional copywriter, “It reminds me of the girlfriends I had in high school, who would cut out articles and pictures from magazines and pin them up on the display boards of their rooms. I would say Pinterest is the internet based equivalent of the same.” Today, even housewives have started using Pinterest as a platform to share recipes, likes and dislikes. Neeta Shah, a 30 year old homemaker from Mumbai, who was shown Pinterest by her 12 year old daughter, is addicted to talking about and sharing different delicacies that she makes at home, “I love sharing the recipes of the dishes I learnt from my mom and mother-in-law over the years. With the way I see kids addicted to the social bug, the only way to get them interested about cooking is through platforms like these where their peers too are a part of the discussion” source: socialsamosa.com
  • 4. OREO AMONG THE FIRST TO ADOPT PINTEREST THEIR 3,311 FOLLOWERS MAY NOT BE IMPRESSIVE BUT..
  • 5. THOUSANDS OF USER GENERATED PINS IS IMPRESSIVE
  • 6. HOW BRANDS ARE DOING IT?
  • 7. SONY: PIN IT TO GIVE IT
  • 8. GUEST PINNER INVITE GUEST PINNER TO PIN ON THE BOARD
  • 9. Allrecipes creates a seamless food sharing experience SOURCE: http://business.pinterest.com/case-study-allrecipes/
  • 10. HOW BRANDS CAN DO IT? • Fundamentals: Set up pages brand wise. • START A CAMPAIGN: Start with the basic “Pin it to win it”. Let user pin their own pictures and stories. Users generated contents are sometime beyond imagination. • GUEST PINNERS: Invite guest pinners to pin on brand pages.