How To RunSocial Media CampaignsOn Facebook? Created by Simplify360
What are Social MediaCampaigns?Any initiatives taken by a business which help spread theword about its business on social networking sites areknown as Social Media Campaigns.Image Source : From the respective brand page.
Do They Really Help?Social Media campaigns are the most popular andeﬀective method on the Internet to reach out to your It helps you :target audience. 1. Create awareness about your business. 2. Gain feedback from people about your products/services. 3. Drive traffic to your websites and generate leads for your business. 4. Build a long and lasting online community which can support your business. 5. More importantly, it helps you create and build your Brand and Reputation.
Anatomy ofSocial Media CampaignsSocial Media Campaigns start byfocusing on your target audience andbuilding a content strategy aroundthem. Created by Simplify360
Finally give a good ending for the campaign by listing out Have different incentives to achieved targets and thank encourage participation. your audience. Measure Incentives do not have to be Success monetary, instead, they can beRecognize and focus on social recognition.particular issues whichyou think your TG willrespond to. Campaign Initiative Campaign Engage Execution Execute campaign sand keep building enthusiasm by posting Strategy updates and engaging with the audience Build a Strategy around the issue to present it creatively. The strategy should have clear and easy to Target understand goals. Understand your Target Audience Audience and their sentiment Created by Simplify360
Platforms For Running SocialMedia Campaigns.Almost all social networking sites can be leveraged to run your socialmedia campaigns. The most important thing to remember is that thesocial networking channels you are targeting should have your TGaudience present on them. Facebook Twitter YouTube Slideshare & other Blogging Platforms & LinkedIn content sharing sites. Specific Forums[Note : Any platform which has User Generated Content can be leveraged for socialmedia campaign strategies.]
WHY • More than 800 million active users. • Every user has, on average, 130 friends. • 50% of the active users login at least once a day.Facebook? Image Source : Facebook.com
• An average user spends almost 700 minutes perWHY month on Facebook. • Most websites have social logins and allow users to login using their FB identityFacebook? • Facebook provides a stable platform for businesses. Image Source : Facebook.com
FacebookEcosystemBasics of FacebookMarketing Strategy BUILD Make your presence felt on Facebook using FB Pages. AMPLIFY ENGAGE Use interactions to build your Use FB tools and Apps to engage image and reach out to more and people and spread the word more users . about your brand
FacebookFor BusinessFacebook Pages: Use Pages to breathe life into your brand.Timeline: Share your story with your followers.Integrate Website : Integrate your existing website with your FB pageApps : Use applications to further engage fans and increase follower base.Facebook Ads: Reach out to your target groupsSponsored Stories: Use your follower base to increase ad click through rates
How Will it HelpBrands? Image Source : From the respective brand page.
Business NetworkingMake your Facebook page an identityfor your business. Image Source : From the respective brand page.
Market ResearchTap into conversations to know howpeople feel about your brand Image Source : From the respective brand page.
Customer ServicesUse your page for grievance redressaland reaching out to customers Image Source : From the respective brand page.
Ads & Product PromotionsUse FB Pages/Ads to market yourproducts Image Source : From the respective brand page.
InsightsGet quantitative analyses of yourengagement/interaction with users Image Source : From the respective brand page.
Brand Reach One way of measuring your campaign’s success is to measure your brand reach and exposure. Your campaign’s success is determined by how many people are& Exposure talking about the campaign and the brand. Image Source : napkinlabs.com
The number of visits to the FacebookTraﬃc to Your campaign landing page shows the popularity of the campaign and itsFan Page reach. Image Source : napkinlabs.com
Website Web traffic is another important parameter to check the success of yourTraﬃc From Facebook campaign.Facebook
Engagement Comments and Likes per campaign post are another great way to measure the success of your content.On the Page
Audience Above all, it is always important to identify that the people talking about the brand are your correct TG.Demographics
Social Media campaigns are engaging and a lot of fun to run, butbefore initiating a campaign, make sure you have worked out allelements of the campaign:ü Building a strategy that is social by designü Defining key audienceü Identifying deliverables for every stage of the campaign cycleü Focusing on high level messaging and campaign structureü Integrating offline campaigns with Facebook campaigns.Finally, do not forget to measure your returns. This will define yoursuccess. Created by Simplify360
Social Media Management SaaS InfrastructureSimplify360 enables organizations to effectively implement social media concepts in tocore business functions. Powered by Simplify360 AnalyticsTM, we extend a sophisticatedand user-friendly environment to realize value via actionable intelligence.For more information visit : www.simplify360.com
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