1. Writing Web Content that Works
Janice (Ginny) Redish, Ph.D.
Redish & Associates, Inc.
Bethesda, Maryland, USA
+1 301−229−3039
ginny@redish.net
www.redish.net
@GinnyRedish May 2012
36. Don’t lecture.
Don’t hog the conversation.
Take turns.
“Hear” the site visitor’s
next question.
www.netdoctor.co.uk/diseases/facts/asthmachildren.htm
37.
38. Break your content
into pieces
with headings.
Verbs – calls to action
make good headings.
Notice the difference
in headlines:
Physical Exercise
Physical Exercise:
Getting Started