2. M J B
Greatest Hits Concert
sponsored by Pepsi and Power 105.1
FM
.
3. -six
A native of Yonkers in New York City, (6) G
Mary J. Blige caught the attention of ram
my
record promoters in 1992 and became awa
one of the top hip-hop and soul ds rds,
cor
performers by the end of the decade,
u m re
known to her fans as "Queen Mary.
platin
ulti-
Her first record,What's the 411? (1992)
en (7) m
was a commercial and critical success. -sev
Her next records were equally well-received, -M
My Life (1994),Share My World (1997), sin any
The Tour (1998)and Mary (1999). gle #1
In 2001, she released No More Drama, s alb
The Breakthrough(2005), um
sa
Stronger with each Tear(2009). nd
She has worked with other recording
artists Busta Rhymes, Lil Kim,
DMX, Lauryn Hill and Elton John.
7. Schedule for day of Concert
May 19,2011 Crew Mary J Blige
Meeting with stage
crew and Madison
6:30 am Square Garden staff.
7:30 am Meeting with
hospitality staff Breakfast and Pick up
reviewing MJB’s at hotel
rider.
Set up of stage, Power 105.1 Radio
8:00 am dressing room, crew Interview and Concert
sound check Promotion
Mary J.Blige’s sound
10:00 am check
Mary J Blige walk
Escort Mary J. Blige
through of dressing
11:00 am through her
room and rider check
walkthrough
list
12:00 pm Crew breaks for lunch
8. Mary J. Blige’s goes
1:00 pm Meeting with Security back to hotel for vocal
training session.
Contact press for last
Pick up at hotel for
2:00 pm minute exclusive on
brief interview at MTV
concert details
Finalizing preparation
3:30 pm of stage and sound
Leave MTV for venue
5:00 pm All out dress rehearsal All out dress rehearsal
Doors open and Selling
7:30 pm of Merchandise.
Security and Ushers
8:00 pm direct concert-goers to
seats
9:00 pm Show begins Performance
11:30 pm Show ends
Selling of Merchandise Transported back to
11:40 pm and Clean up hotel
9. Risk Consequences Avoidance Mitigation Acceptance
Have back up
Ask for patience
Technical Loss of sound or equipment and Multiple sound
and have the host
difficulties lights the best checks
entertain crowd
equipment.
Artist is
Tarnished reputation Have artist
late or
of company and there hours Possible lawsuit postpone concert
doesn’t show
management. before time
Large amounts Eliminate
Injury or Death
Rowdy Fans of security and problems as soon postpone concert
Lawsuits
police presents as they arrive
Reserve a small
Low ticket Sale tickets Sell tickets at
Loss of profit theater in the
sales prior to show different prices
Garden
10. Expenses
Expenses Total
Venue $250,000
Hotel Rooms $19,500
Food and Amenities $7,300
Transportation $3,800
Equipment Rentals $62,050
Honoring Rider Pepsi Sponsored
Security and Staff $65,000
Artist Salary $450,000
Radio promotion and marketing Power 105.1 sponsored
Insurance 250,000
$1,107,650
11. Revenue
Tickets Price Total
May
19,2
Sold Out Tickets 011
$250.00-$65.00 $2,500,000
Sales
Items ranging from
Merchandising $10.00-$35.00 $350,000
DVD Sales and Cd
$10.00-$15.00 $37,000
Sales
$2,887,000
12. Gross Revenue
$2,887,000
Sales
Expenses $1,107,650
Net Profit $1,779,350
13. What I have learned?
I have promoted parties and small artist
showcase in the past. This has definitely been
a learning experience. I knew there was a lot
involved I never knew anything about dealing
with unions.There are so many little details
that are very important.I also felt doing the
risk analysis was very helpful.
14. Candice Offutt
Live Event Project
Professor Ginger Smith
