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Mdia5003 mobile media

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    Mdia5003 mobile media Mdia5003 mobile media Presentation Transcript

    • MDIA5003 JunjiaZhong Z3282642
      News in Mobile Generation
      1
    • 1. History of mobile media
      2. Why mobile news?
      3. Mobile news delivery
      4. Advantages and problems
      5. Prediction
      Outline
      2
    • The fifth media: Newspaper, radio, TV, Internet,
      then mobile media.
      History of mobile media
      http://www.youtube.com/watch?v=FScddkTMlTc
      0.49-2.09
      Development of Mobile Media
      3
    • Why you choose to read news on your mobile phone?
      Why mobile news?
      Question:
      4
    • new medium is a remedial medium which
      “preserves and continues the extensional breakthroughs of the past, while retrieving the elements of the naturally human communicative world that were lost.”
      ----Paul Levinson
      Remedial medium
      5
    • Comparing with Internet, the mobility of mobile phone is its key advantage
      Mobility
      Mobility
      Anytime
      Anywhere
      6
    • Advantages of phone access to news:
      Mobile news
      • Easy to browse news
      • Easy to browse news
      • Easy to browse news
      • Easy to browse news
      • Easy to browse news
      • More effectively : short and informative
      1
      2
      3
      Easy to browse
      news
      More efficiently:
      Short and informative
      Real-time news
      7
    • mobile news delivery
      Mobile-phone-based News Service
      Via SMS
      Mobile version websites
      location-based social network.
      1
      Specialized applications
      2
      3
      Mobile version websites
      8
    • 1. SMS information service
      2. MMS Services
      News on your mobile
      Cheng, L and Bruns, A 2009, 'Mobile News in Chinese Newspaper Groups: A Case Study', in G Goggin and L Hjorth (eds) Mobile Technology: From Telecommunications to Media, London: Routledge, 186-200
      9
    • Problems:
      “remain based largely on traditional format”
      “Limited users trust remains a key barrier.”
      News on your mobile
      Cheng, L and Bruns, A 2009, 'Mobile News in Chinese Newspaper Groups: A Case Study', in G Goggin and L Hjorth (eds) Mobile Technology: From Telecommunications to Media, London: Routledge, 186-200
      10
    • Twitter is able to ‘break’ news stories in real-time, providing more timely information than traditional print.
      -----Burns and Eltham(2009)
      Twitter
      Burns, A and Eltham, B 2009, ‘Twitter Free Iran: an Evaluation of Twitter's Role in Public Diplomacy and Information Operations in Iran's 2009 Election Crisis’, paper presented at the Communications Policy &Research Forum 2009, University of Technology Sydney,Australia,19th-20th November 2009
      11
    • Twitter
      What is happening?
      What is around you?
      What are you thinking?
      What are you doing?
      Information exchange
      Social network
      Conversation
      Personal status
      12
    • Twitter: A effective way to publish news
      http://twitter.com/cnn
      Twitter
      13
    • A landmark of mobile news
      3
      1
      2
      User habit
      Connection between Internet and mobile phone
      Easier access to news content
      Access to the web through mobile phone
      14
    • Mobile wireless connection via mobile handset
      6,781,000
      3G mobile phone network:
      high-speed transmission
      Technical support
      http://www.abs.gov.au/AUSSTATS/abs@.nsf/Latestproducts/8153.0Appendix1Jun%202010?opendocument&tabname=Notes&prodno=8153.0&issue=Jun%202010&num=&view=
      15
    • ABC Mobile Site
      Access ABC News anytime, anywhere.
      http://www.abc.net.au/services/mobile/
      http://m.abc.net.au/
      SMH Mobile site
      http://mobile.fairfax.com.au/smh/
      http://m.smh.com.au/
      Mobile Version Websites
      16
    • News Consumption in Australia
      140,000 ---Australians Mobile web daily user
      4:30 mins ----
      Average session
      duration
      Brian Giesen 2010, ‘Australian Mobile Web Usage Measured’ <http://www.asiadigitalmap.com/2010/05/nielsen-mobile-market-intelligence/>
      17
    • Small screens: For web phones, there's an incredibly small viewing area; iPhone is barely better.
      Speed of access: Low speed.
      Limited availability: Wireless web access is unavailable in some areas.
      Problems
      18
    • Mobile news has little influence on news agendas and news gatekeepers.
      Citizen Journalists have limited space to publish news.
      From journalism perspective
      Janey Gordon 2007, ‘The Mobile Phone and the Public Sphere: Mobile Phone Usage in Three Critical Situations ‘, Convergence ,issue 13 ,pp.307-319
      19
    • Mobile media will become mainstream media.
      Mobile will be a portable computer.
      Media will charge for mobile news content.
      Future
      20
    • Bibliography
      Cheng, L and Bruns, A 2009, 'Mobile News in Chinese Newspaper Groups: A Case Study', in G Goggin and L Hjorth (eds) Mobile Technology: From Telecommunications to Media, London: Routledge, 186-200
      Paul Levinson, Soft Edge – A Natural History and Future of the Information Society (Routledge: London, 1997)
      Burns, A and Eltham, B 2009, ‘Twitter Free Iran: an Evaluation of Twitter's Role in Public Diplomacy and Information Operations in Iran's 2009 Election Crisis’, paper presented at the Communications Policy &Research Forum 2009, University of Technology Sydney,Australia,19th-20th November 2009
      Jansen, BJ, Zhang, M, Sobel, K & Chowdury, A 2009. ‘Twitter power: Tweets as electronic word of mouth’, Journal of the American Society for Information Science and Technology, vol.60, no.11, pp. 1-20
      Janey Gordon 2007, ‘The Mobile Phone and the Public Sphere: Mobile Phone Usage in Three Critical Situations ‘, Convergence ,issue 13 ,pp.307-319
      Goggin, Gerard. 2008.Digital Media, in Helmut Anheier and YudhishthirRajIsar (eds), The cultural economy Thousand Oaks, CA, and Londan:Sage,pp.241-252
      Hjorth, Larissa.2009.Domesticating new media: A discussion on locating mobile media, in Gerard Goggin and Larissa Hjorth(eds), Mobile technology: From telecommunications to media, New York: Routledge, pp.143-157
      ABS,<http://www.abs.gov.au/AUSSTATS/abs@.nsf/Latestproducts/8153.0Appendix1Jun%202010?opendocument&tabname=Notes&prodno=8153.0&issue=Jun%202010&num=&view=>
      Brian Giesen 2010, ‘Australian Mobile Web Usage Measured’ <http://www.asiadigitalmap.com/2010/05/nielsen-mobile-market-intelligence/>
      21