Mdia5003 mobile media

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Mdia5003 mobile media

  1. 1. MDIA5003 JunjiaZhong Z3282642 <br />News in Mobile Generation<br />1<br />
  2. 2. 1. History of mobile media<br />2. Why mobile news?<br />3. Mobile news delivery <br />4. Advantages and problems<br />5. Prediction<br />Outline<br />2<br />
  3. 3. The fifth media: Newspaper, radio, TV, Internet, <br />then mobile media.<br />History of mobile media<br />http://www.youtube.com/watch?v=FScddkTMlTc<br />0.49-2.09<br /> Development of Mobile Media<br />3<br />
  4. 4. Why you choose to read news on your mobile phone?<br />Why mobile news?<br />Question:<br />4<br />
  5. 5. new medium is a remedial medium which<br /> “preserves and continues the extensional breakthroughs of the past, while retrieving the elements of the naturally human communicative world that were lost.”<br /> ----Paul Levinson<br /> Remedial medium<br />5<br />
  6. 6. Comparing with Internet, the mobility of mobile phone is its key advantage<br />Mobility <br />Mobility<br />Anytime<br />Anywhere<br />6<br />
  7. 7. Advantages of phone access to news:<br /> Mobile news<br /><ul><li>Easy to browse news
  8. 8. Easy to browse news
  9. 9. Easy to browse news
  10. 10. Easy to browse news
  11. 11. Easy to browse news
  12. 12. More effectively : short and informative</li></ul>1<br />2<br />3<br />Easy to browse<br />news<br />More efficiently:<br />Short and informative<br />Real-time news<br />7<br />
  13. 13. mobile news delivery <br />Mobile-phone-based News Service<br />Via SMS<br /> Mobile version websites<br />location-based social network.<br />1<br />Specialized applications<br />2<br />3<br />Mobile version websites<br />8<br />
  14. 14. 1. SMS information service<br />2. MMS Services<br /> News on your mobile<br /> Cheng, L and Bruns, A 2009, 'Mobile News in Chinese Newspaper Groups: A Case Study', in G Goggin and L Hjorth (eds) Mobile Technology: From Telecommunications to Media, London: Routledge, 186-200<br />9<br />
  15. 15. Problems: <br />“remain based largely on traditional format”<br />“Limited users trust remains a key barrier.”<br /> News on your mobile<br /> Cheng, L and Bruns, A 2009, 'Mobile News in Chinese Newspaper Groups: A Case Study', in G Goggin and L Hjorth (eds) Mobile Technology: From Telecommunications to Media, London: Routledge, 186-200<br />10<br />
  16. 16. Twitter is able to ‘break’ news stories in real-time, providing more timely information than traditional print.<br />-----Burns and Eltham(2009)<br />Twitter<br />Burns, A and Eltham, B 2009, ‘Twitter Free Iran: an Evaluation of Twitter's Role in Public Diplomacy and Information Operations in Iran's 2009 Election Crisis’, paper presented at the Communications Policy &Research Forum 2009, University of Technology Sydney,Australia,19th-20th November 2009<br />11<br />
  17. 17. Twitter<br />What is happening?<br />What is around you?<br />What are you thinking?<br />What are you doing?<br />Information exchange<br />Social network<br />Conversation<br />Personal status<br />12<br />
  18. 18. Twitter: A effective way to publish news<br />http://twitter.com/cnn<br />Twitter<br />13<br />
  19. 19. A landmark of mobile news<br />3<br />1<br />2<br />User habit<br />Connection between Internet and mobile phone<br />Easier access to news content<br /> Access to the web through mobile phone<br />14<br />
  20. 20. Mobile wireless connection via mobile handset<br /> 6,781,000<br />3G mobile phone network: <br /> high-speed transmission<br />Technical support<br />http://www.abs.gov.au/AUSSTATS/abs@.nsf/Latestproducts/8153.0Appendix1Jun%202010?opendocument&tabname=Notes&prodno=8153.0&issue=Jun%202010&num=&view=<br />15<br />
  21. 21. ABC Mobile Site <br /> Access ABC News anytime, anywhere. <br />http://www.abc.net.au/services/mobile/<br />http://m.abc.net.au/<br />SMH Mobile site<br />http://mobile.fairfax.com.au/smh/<br />http://m.smh.com.au/<br />Mobile Version Websites<br />16<br />
  22. 22. News Consumption in Australia<br />140,000 ---Australians Mobile web daily user<br />4:30 mins ----<br />Average session<br />duration<br />Brian Giesen 2010, ‘Australian Mobile Web Usage Measured’ <http://www.asiadigitalmap.com/2010/05/nielsen-mobile-market-intelligence/><br />17<br />
  23. 23. Small screens: For web phones, there's an incredibly small viewing area; iPhone is barely better.<br />Speed of access: Low speed.<br />Limited availability: Wireless web access is unavailable in some areas.<br />Problems<br />18<br />
  24. 24. Mobile news has little influence on news agendas and news gatekeepers.<br />Citizen Journalists have limited space to publish news.<br />From journalism perspective<br />Janey Gordon 2007, ‘The Mobile Phone and the Public Sphere: Mobile Phone Usage in Three Critical Situations ‘, Convergence ,issue 13 ,pp.307-319<br />19<br />
  25. 25. Mobile media will become mainstream media.<br />Mobile will be a portable computer.<br />Media will charge for mobile news content.<br />Future<br />20<br />
  26. 26. Bibliography <br />Cheng, L and Bruns, A 2009, 'Mobile News in Chinese Newspaper Groups: A Case Study', in G Goggin and L Hjorth (eds) Mobile Technology: From Telecommunications to Media, London: Routledge, 186-200<br />Paul Levinson, Soft Edge – A Natural History and Future of the Information Society (Routledge: London, 1997) <br />Burns, A and Eltham, B 2009, ‘Twitter Free Iran: an Evaluation of Twitter's Role in Public Diplomacy and Information Operations in Iran's 2009 Election Crisis’, paper presented at the Communications Policy &Research Forum 2009, University of Technology Sydney,Australia,19th-20th November 2009<br />Jansen, BJ, Zhang, M, Sobel, K & Chowdury, A 2009. ‘Twitter power: Tweets as electronic word of mouth’, Journal of the American Society for Information Science and Technology, vol.60, no.11, pp. 1-20<br />Janey Gordon 2007, ‘The Mobile Phone and the Public Sphere: Mobile Phone Usage in Three Critical Situations ‘, Convergence ,issue 13 ,pp.307-319<br />Goggin, Gerard. 2008.Digital Media, in Helmut Anheier and YudhishthirRajIsar (eds), The cultural economy Thousand Oaks, CA, and Londan:Sage,pp.241-252<br />Hjorth, Larissa.2009.Domesticating new media: A discussion on locating mobile media, in Gerard Goggin and Larissa Hjorth(eds), Mobile technology: From telecommunications to media, New York: Routledge, pp.143-157<br />ABS,<http://www.abs.gov.au/AUSSTATS/abs@.nsf/Latestproducts/8153.0Appendix1Jun%202010?opendocument&tabname=Notes&prodno=8153.0&issue=Jun%202010&num=&view=><br />Brian Giesen 2010, ‘Australian Mobile Web Usage Measured’ <http://www.asiadigitalmap.com/2010/05/nielsen-mobile-market-intelligence/><br />21<br />

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