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Hindustan Unilever Ltd.

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  • Anglo Dutch Company Unilever, TOMCO- largest competitor to HUL (Tata Oil Mills Company)
  • CII- Confederation of Indian Industry

Transcript

  • 1. HINDUSTAN UNILEVER LIMITED Gineesh Jose MBA-B Roll No:1325
  • 2. CONTENTS  Introduction  Products  Strengths & Weakness  Marketing Strategies  Facts  Growth Rates  Awards & Recognitions  Competitors  Recent News  Games
  • 3. INTRODUCTION  Hindustan Vanaspathy Manufacturing Company (1931), Lever Brothers India Limited (1933) and United Traders Limited (1935) together formed Hindustan Lever Limited in November 1956.  First foreign company to offer its 10% equity to the Indian public.  Unilever owns 52% controlling share in HUL.  Its headquartered in Mumbai and employs around 16,500 workers and contributes to indirect employment for over 52,000 people.  Formal exports department was started in the year of 1962.  Recognized by Govt. of India as Star Trading House in Exports by the year of 1992.  By April 1993 TOMCO merged with the company.
  • 4. PRODUCTS
  • 5. PRODUCT CLASSIFICATION
  • 6. STRENGTHS & WEAKNESS Strengths:-  Strong brand name.  Portfolio, price quantity & variety products.  Innovative aspects.  Solid base of the company.  Corporate social responsibility.  Concept of Market Segmentation. Weakness:-  Local competitors in the rural market.
  • 7. MARKETING STRATEGIES  Focuses on short supply chain for distribution.  Try to meet the every needs of every people everywhere.  Also uses vast and efficient selling channel.  Build segments and market for the future where Unilever has strong expertise.  Integrate economic, environment and social objectives with business agenda.  Appointed 6,000 sub stockists that directly covers about 50,000 villages & 250 million customers.  Project Shakti , partnership with self help groups of rural women & covers 5,000 villages in 52
  • 8. FACTS  India’s largest selling consumer products.  Spread over 35 brands & 20 distinct categories.  Deals with food, beverages, cleaning agents and personal care products.  Covers over 2 million outlets across India & products are available 6.4 million retail outlets.  Two out of every three Indians use HUL products.  18 brands from HUL is ranked to 100, for the most trusted brands.  71 manufacturing locations.
  • 9. AWARDS & RECOGNITION  National Safety Award for outstanding performance in Industrial Safety by the Union Ministry of Labour & Employment in 1965.  It was ranked 4th in the Hewitt Global Leadership survey in 2007.  Was one of the eight companies to be featured on the Forbes list of World’s most reputed companies in 2007.  Was awarded the CII prize for leadership in HR excellence at the 2nd CII National HR conclave in 2011.  Awarded as the most Innovative company in 2011 by Forbes and ranked 6th in the world.  Rated as the most respected company in India for the past 25 years by Business world.  Emerged as the Dream Employer for the second successive year in 2010.  Recognized as a Golden Star Trading House by the Government of India as its one of the largest exporters in the
  • 10. COMPETITORS Marico:-  Spread over 25 countries across Asian and African Continent.  Brands include:- Saffola, Parachute, Hair & Care, etc.. Dabur India:-  Ayurvedic natural products.  Brands:- Dabur products, Vatika, Babool, etc.. Godrej:-  Presence in Personal, Hair, Fabric & Household care market categories.  Brands:-Godrej Expert, Toilet Soap, etc.. ITC:-  Diversified presence in FMCG, Hotels, Paperboards, Agri- Business & Information technology.  Brands:-Asshirvad, Sunfeast, Fiama Di Wills, Vivel, Classmates, etc..
  • 11. MARKET SHARE
  • 12. PROFIT MARGIN COMPARISSON
  • 13. PROFIT/SALE GRAPH
  • 14. RECENT NEWS
  • 15. RECENT NEWS  Harish Manwani, Chairman, HUL said, “in a difficult market environment, we have again delivered competitive growth and strong margin expansion through a sustained focus on innovation, in-market execution and robust cost management. While there are near-term concerns, particularly around slowing market growth, we are confident of the medium to long term prospects of the FMCG sector .’’  Mr. Manwani said, “to be clear, business still needs to deliver the 3 Gs of growth – consistent, competitive and profitable growth. But in this new normal, these alone are not sufficient. "The fourth G recognizes that it is the role of business to not just create economic value but also social value and do this in a sustainable way.”
  • 16. PUZZLE
  • 17. PROMOTIONAL
  • 18. BE ECO-FRIENDLY
  • 19. BE ECO-FRIENDLY
  • 20. REFERENCES  http://en.wikipedia.org/wiki/Hindustan_Unilev er_Limited  https://www.facebook.com/HindustanUnilever Limited  www.hul.co.in  http://www.thehindubusinessline.com