The new social consumer chase

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  • How many of you came here saying, “I just have too much time on my hands and I want to find a way to use up an extra 4-5 hours a day using social media for your business?
  • The good news is we have gone beyond collecting Facebook fans and Twitter followers and we are seeing the value in personal connectionsWhether we like it or not, social is the new NORMAL. Grandma and grandpa are on Facebook and consumers have the tools to share their opinions, their recommendations and every aspect of their life. Current statistics – FACEBOOK: 1.1 Billion active users (up 23% over last year) - 750 Million are MOBILE users - 665 Million log in DAILY - 100 Million Instagram monthly active usersTWITTER: 115 Million monthly active users - 40% never Tweet—they just listen (TWATCHERS) – 43% on MOBILELINKEDIN: 200 million active users. 64% outside the US – 35% access their site DAILY
  • Where we used to sit and consume media –parked in front of the television with our TV trays –today’s consumers contribute---on blogs and social media sites. Most consumers are 2 years ahead of business when it comes to using technology tools
  • What social sites are you on? LinkedIN – Twitter-FB- Instagram- Pinterest- BIGGER question is –what sites are your potential customers on?!
  • HALF WAY---15 MIN LEFTBe intentional-set schedule- Put on marketing hat and then log offSpend time where it countsPartnerships—cross promote and share valuable content – Chase mortgage team – Chamber – Local bizBe careful that you don’t hire someone to help you just because they are young and know about using Facebook Twitter and Instagram—I turn on and off a LOT OF LIGHTS every day—I have for years. And yet, you would not want to hire me as an electiciant. THINK DIGITAL FIRST
  • Don’t get it BACKWARDS…. Its SOCIAL media not MEDIA that is social. LISTEN & ENGAGE
  • Not just a bunch of LISTINGS!
  • Evernote PDF Pen Jot Not ProDropbox Hammer Point Magic Plann a Beautiful Mess CHASE – MY NEW HOME– Great videos
  • The new social consumer chase

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