LinkedIn<br />
Intro<br />LinkedIn is a unique social networking tool that connects people professionally and also connects people to com...
Objective<br />This presentation will highlight tips for optimizing personal profiles to complement and link to company pr...
Synergy<br />A company that spends the time and energy on its LinkedIn company profile can benefit from employees having s...
Company Profile<br />Employee profiles link to the company profile and the company profile links back to the employees<br />
Link Profiles<br />To properly link a personal profile to a company:	- Select Profile	- Edit Profile	- Select Edit beside ...
Link Profiles<br />If you want to customize how the company name appears on your profile when editing you can select Edit ...
Link Profiles<br />You will know if the profiles have been linked if the page icon shows up beside the company name on you...
Basic Info<br />Names<br />Use the name you use in business <br />If you want to show a proper name and nickname you can u...
Headline<br />This is pre-set to your title and company but you can customize your headline to be more descriptive and imp...
Summary Professional Experience & Goals<br />This should be a few lines long and be an overview of where you are in your c...
SummarySpecialties<br />Specialties<br />This is a list of skills you feel you specialize in; a great place to list progra...
Web Links<br />You can list up to three labeled links to your profile that link to your company, blog, portfolio or any re...
Web Links <br />If you work on a particular product, service or department and your company website has a page dedicated t...
Visibility<br />You can customize what parts of your profile people can see before they are connected to you, the more vis...
Visibility<br />You can further customize how your profile shows up in searches (including Google, Yahoo and Bing) by edit...
Customize Your URL<br />Also in your Public Profile settings is the option to customize your personal URL<br />Select Cust...
Photo<br />Your Profile Photo puts a face to the name and dramatically increases recognition and interaction<br />For Link...
Applications<br />Add Applications that enhance your profile, here are a few highlights:<br />BoxNet allows you to share f...
Experience & Keywords<br />Not sure what to include in your experience, headline or summary? Look to your company website ...
Why?<br />Potential clients, vendors and partners can find your company in a manner of different ways and if they connect ...
LinkedIn Tips for Maximizing Employee Profiles Linking to Company Profiles
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LinkedIn Tips for Maximizing Employee Profiles Linking to Company Profiles

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LinkedIn Tips for Maximizing Employee Profiles Linking to Company Profiles

LinkedIn links employee profiles to company profiles and back again, ensure your employees are putting their best profile forward when representing your company.

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LinkedIn Tips for Maximizing Employee Profiles Linking to Company Profiles

  1. 1. LinkedIn<br />
  2. 2. Intro<br />LinkedIn is a unique social networking tool that connects people professionally and also connects people to companies and businesses <br />A socially savvy company has a vested interest in how its’ employees are presented on LinkedIn, as employees and employers will be closely tied together<br />
  3. 3. Objective<br />This presentation will highlight tips for optimizing personal profiles to complement and link to company profiles<br />
  4. 4. Synergy<br />A company that spends the time and energy on its LinkedIn company profile can benefit from employees having strong personal profiles<br />
  5. 5. Company Profile<br />Employee profiles link to the company profile and the company profile links back to the employees<br />
  6. 6. Link Profiles<br />To properly link a personal profile to a company: - Select Profile - Edit Profile - Select Edit beside the position and company you wish to link - Select Change Company - Retype the name as it is listed on the company profile - A drop down list of company profiles will appear, select the correct one<br />
  7. 7. Link Profiles<br />If you want to customize how the company name appears on your profile when editing you can select Edit Display Name and modify how the company name reads on your profile<br />This is useful if you want to highlight the specific division or unit you work in under the parent company but still link to the parent company profile<br />
  8. 8. Link Profiles<br />You will know if the profiles have been linked if the page icon shows up beside the company name on your personal profile<br />Linked<br />Not Linked<br />
  9. 9. Basic Info<br />Names<br />Use the name you use in business <br />If you want to show a proper name and nickname you can use quotes around your nickname Suzanne “Suzie” Jones<br />
  10. 10. Headline<br />This is pre-set to your title and company but you can customize your headline to be more descriptive and impactful<br />Instead of “Manager at Acme Inc” use this to highlight your strengths, passions, ambitions, goals or accomplishments<br />Look at your headline and entire profile with SEO goggles, keywords count!<br />
  11. 11. Summary Professional Experience & Goals<br />This should be a few lines long and be an overview of where you are in your career. If you have a particular focus, interest or goal in your career you can mention it here. <br />This is a great place to highlight key attributes and qualities you bring to your field, unique perspectives and your passions. <br />Don’t forget to integrate industry keywords! <br />
  12. 12. SummarySpecialties<br />Specialties<br />This is a list of skills you feel you specialize in; a great place to list programs and experiences you might not list elsewhere<br />List expertise in programs and applications, processes and methods, clients and verticals, products and services…<br />
  13. 13. Web Links<br />You can list up to three labeled links to your profile that link to your company, blog, portfolio or any relevant website<br />To add labeled links: - Select Profile- Select Edit Profile- Select Edit beside Additional Information- Beside Websites select Other from the drop down box- In the next field type in the custom label you want to display for the link- In the next field enter the proper URL- Add up to 3 URLs to your profile- Select Save Changes<br />
  14. 14. Web Links <br />If you work on a particular product, service or department and your company website has a page dedicated to that you can include a deep link and provide a custom label like ‘Customer Service at Acme Co (My Dept)’<br />If you want to include more links in your profile you can include URLs in your experience or summary sections<br />
  15. 15. Visibility<br />You can customize what parts of your profile people can see before they are connected to you, the more visible you are the more likely you will be found in relevant searches<br />To manage your privacy and visibility settings:- Select the drop down button beside your name in the top right of your profile page- Select Settings- Select the Profile tab to display the privacy settings- Review and set the privacy settings for: activity broadcast, activity feed, viewed profile, connections and photo to as open and visible as you are comfortable <br />
  16. 16. Visibility<br />You can further customize how your profile shows up in searches (including Google, Yahoo and Bing) by editing your Public Profile settings<br />To edit your Public Profile Settings:- Select Profile- Select Edit Profile- Go to Public Profile (is shows your personal URL) and select Edit- Along the right hand side bar you can select which portions of your profile you want to be visible outside of LinkedIn<br />
  17. 17. Customize Your URL<br />Also in your Public Profile settings is the option to customize your personal URL<br />Select Customize your Public Profile URL and update it to something custom like your name, business, position or industry keywords<br />
  18. 18. Photo<br />Your Profile Photo puts a face to the name and dramatically increases recognition and interaction<br />For LinkedIn the best practice is a clear and focused head shot, or at most, head and shoulders<br />Wear what you wear to work, showcase your professional image<br />Photos are 80px by 80px, keep that in mind when resizing and cropping – you don’t want the picture to be distorted when uploaded<br />
  19. 19. Applications<br />Add Applications that enhance your profile, here are a few highlights:<br />BoxNet allows you to share files like marketing material, white papers or reports<br />SlideShare or Google Presentation allows you to integrate slide shows into your profile<br />Blog and Twitter plugins can help keep your profile active by feeding in content from other streams<br />
  20. 20. Experience & Keywords<br />Not sure what to include in your experience, headline or summary? Look to your company website for keywords and industry phrases<br />When writing up your experience think less resume and more conversation, what is interesting about what you do? Unless you are trying to find a new job you should be writing as if you are trying to find a new client. <br />Write in the tone you do business in; it may be more formal or a little casual depending on your personality and role <br />
  21. 21. Why?<br />Potential clients, vendors and partners can find your company in a manner of different ways and if they connect to your company via LinkedIn they can click through to any employees linking to the company. <br />It is worth it to encourage your team to put a little effort into their profiles, for their sake and the sake of the company. <br />
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